IDmap

• Description of the Course: Marketing is an activity as old as mankind. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management systems. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.
• Potential participants: Students of MBA and marketing, professionals, site owners, governmental officials
• Duration: 14 weeks (3 months)
• Language of video-lessons: English
• Schedule: upon registration
• Assignments of the course:
  • Guided personal project on an Internet Marketing campaign
  • Weekly multi choice exams
  • Final report on the project
• Price: only 189$ p/m

Topics of the course:

1. Getting it straight -about marketing and the internet
2. How do I reach them…..advertising and market information
3. Content optimization and Creation of the marketing message
4. Who is the target? Analysis of the Internet audiences
5. ‘Are you talking to me?’ Does the Internet message target the right audience?
6. Marketing Targets, audiences and everything between them
7. Making the best out of the budget
8. Learn your customers, set real targets, plan the budget
9. Make a friend your customer. How to make the Social Networking working for you
10. Is it worth the effort? Counting the money on Internet. ROI and the waste

Testimonials

David Solter: “Running my gardening business I never had a clue how do I reach the right people. I was trying ads and banners, but people only called for a small consulting not for the services. With the help of this course I could build a site which combines information with the solutions offered by our company. We structured packages for different levels of garden owners and now our revenues are flourishing!”

Additional Courses

• Introduction to Internet Research
• Advertising on the Internet
• Writing Internet content

Articles on planning Internet marketing

“Understanding one’s customers is so important that large corporations spend hundreds of millions annually on market research. Although such formal research is important, a small firm can usually avoid this expense. Typically, the owner or manager of a small concern knows the customers personally. From this foundation, understanding of your customers can be built by a systematic effort” in BizMove.com

Registration and Payment for the course

Our course are available upon registration. The registration for the course allows opening a personal blog upon Lecturer considerations, participation in the course forums and final certification. You must approve the Learning Agreement upon your registration and payment.