About the course
When enrolling in our program you will discover campaign strategies and learn to run your own political campaign based on the experience of the best practitioners, advisers and Political Scientists such as Dr. Marina Shorer, Dr. Galit Ben-Israel, Colin Doneley.
You will receive the best online politics course topics:
- New Political System
- Campaign management
- Finding the issue
- Building the platform and candidate
- Views of voters and your campaign
- PR, news and Web-2
- Building a time-line of the campaign
- International issues affecting your campaign
- Presidential elections, mid-term and local
- Results and pools
- Elections’ day preparations
- Measuring success and building successful coalitions
Your monthly training in Managing Internet Political Campaign – only $189/mo
Get a professional record through monthly training from the best experienced Political Scientists and advisers. Expand your knowledge with continuous learning and practice in our highest-level practicing eLearning system.
-> Begin your learning today for only $189 a month
Expand your knowledge with practical guidance – for only $289/mo
Obtain your certification though guided projects with the best professionals in the field. Implement the knowledge you receive in your personal project and continue your education long after the course ends.
-> Begin your practical training today for only $289 a month
Get involved in political campaigns and real-life research – for $4170
Our faculty will build for you a structured curriculum and will follow your advancement step-by-step. We believe that personal meetings and consultations will help you gain the best progress to prepare your Thesis and acquire research certifications.
-> Begin your research training today for only $4170
Learn more about your studies:
Building an Internet political campaign for a candidate or for an issue is not just knowing how to open profiles in Facebook or simply sending emails…. The real familiarity with the tools comes when you know exactly how to use and maximize your resources, what to say and when and how all your efforts will bring you the result you want to achieve.
From analysis of the political structures, the media space, the abilities of the candidates and the competitors, budgets and volunteers, the most experienced political scientists Dr. Marina Shorer, Dr. Galit Ben-Israel and Phill Colins define the steps and rules you will need to learn and follow to bring the best results to your campaign.
Understanding the political system:
Understand how new rules have come to the old politics? Understand how the old politics changes its face with the entrance of Internet? What are the basic types of the political systems? The first topic will teach you the basics and the background for understanding the political system you want to influence. In this lesson Dr. Marina Shorer will bring you the cutting-edge developments of the changes in the political structures, trends and inside-market strategies of how to start planning a real-life Internet political campaign.
This lesson will focus on:
- Understanding the political system
- Advantages and disadvantages of the Internet for political campaigning
- Successful and unsuccessful usage of Internet tools
- How to pick the right tools for your campaign
- Analysis of the ground and competitors
Political campaign management and its task: Finding the issue and building a political platform for a candidate
In a subsequent way, during these lessons, Dr. Marina Shorer brings up the most effective ways of campaign management to launch a successful campaign. From getting the right person, to building an accurate message, you will learn the how, what and when of starting an effective campaign. The lessons include a practical guide for analysis of the resources and time-line of bringing all of it together.
These lessons will focus on:
- How to make the best from your resources
- How to analyze the best tactics and bring them into your campaign
- How to understand the competition
- How to build successful coalitions
- How to use Internet tools during your campaign
Voters, views and influence
During this lesson you will learn how to understand voters’ preferences, how they build their attitudes, and the most effective ways to build their trust and support for your campaign. You will learn the best practical ways of how to turn no-voters into attentive listeners, how to bring supporters to volunteer and convince others in the name of your campaign. Learn the best ways of influence on the views to success!
These lessons will focus on:
- How to understand the voters views and attitudes and the difference between them
- How to bring up the right message to different audiences
- How to understand the dynamics of views formation
- How to effectively change and influence voters views in favor of your campaign
- How to develop and maintain support
PR, creating news and Web-2
Get the best journalistic and media advisory insights of Dr. Galit Ben-Israel and learn from the best media experts on how to manage media for your campaign. PR and news coverage of your campaign can have a “Macaca face” or “Yes we can” expression. You will learn how to build successful communication with the mass media, how to bring the Net to support your campaign and how to engage political bloggers. You can even get the bloggers to write for you and about you.
These lessons will focus on:
- How to put in a straight way the basic lines for your campaign
- How to stress the negatives and the positives and not get people angry
- How to sound authoritative and attractive
- How to build trust with media
- How to interact with journalists, bloggers and estimate their impact
Building the time line of your campaign
Proper campaign management has its rules; even the best financed and creditable campaign can fail just because of the bad organization. In this lesson, Dr. Marina Shorer covers not only what is essential for a successful political campaign but also when and how these tools should be implemented. You will see the successful and unsuccessful examples of campaign management and would be prompted to analyze what brought one campaign to success while others failed.
This lesson will focus on:
- How to make the right assessment of your resources
- How to establish connection between people and administration
- How to use Internet tools for communication and analysis
- How to bring the right tools in the right time
- How to replace unsuccessful strategies during the campaign and prepare your campaign for sudden changes
International issues in your campaign
In this lesson Dr. Marina Shorer and Dr. Galit Ben-Israel will show you how international issues can affect your political campaign and how to get the best out of these issues. Our best political scientist will show you how international issues such as military conflicts or disasters can influence voters’ decisions. We will bring up the most salient examples of using international issues in the campaign building to bring your campaign into national level.
This lesson will focus on:
- How to understand international politics and pick the right issues for your campaign
- How to address international problems and suggest resolutions
- How to connect international issues to your voters and make them part of your campaign
- How to bring up the historical parallels and make them relevant to your voters
- How to mobilize international support to your campaign
Presidential elections, mid-term and local
There is no rule of thumb that works the same for all types of elections. The tools which work perfect for the presidential elections can become a failure for local ones. Dr. Marina Shorer will analyze and stay the difference of usage of the political science tools for Internet campaigning for different types of elections. You will learn the checklist of the component of successful campaign for different voting systems and different election rules which can magnify or minimize your success and how to get the best results out of them.
This lesson will focus on:
- How to understand different elections’ rules and voting options
- How to adjust your campaign to local, federal and national levels
- How to make right coalitions and magnify your power
- How to build your campaign for different audiences, locations and purposes
Reading survey results and pools
This lesson will show the practical knowledge of how to understand in a proper way electoral statistics and pools. The factors of method tools, focus groups and comparison with the previous results would be provided. Dr. Marina Shorer will describe what is the right way to read the preliminary results, how to understand the dynamics and how to improve your pools and results outcomes.
This lesson will focus on:
- How to understand the statistics
- How to make the right analysis of the trends
- How to make different testing’s and measure the results
- How to teach your staff to make on-spot assessment and corrections of your campaign
Elections’ day preparations
All your campaign management doesn’t count if the voters are not coming to vote. In this lesson Dr. Marina Shorer and Dr. Galit Ben-Israel will teach you how to mobilize volunteers and resources for the Elections’ Day. This lesson will explain the difference between the “may-be-voting” and “sure-voting”, how to create the agenda of the last day and how to assure your voters are there for you.
This lesson will focus on:
- How to build the Last Day administration infrastructure
- How to communicate with the voters
- How to understand competition and get the best results on the Elections’ Day
- How to mobilize, build an effective message and successfully achieve your goals
Measuring success and building successful coalitions
In a modern complicated political system there are no winners and losers. Even if you lost the election at the short run, you can probably have a better chance in the next round. Sometimes you will even be able to join a coalition and be an effective opposition that still achieves its goals. In this lesson through the practiced experience of our Faculty and experts you’ll learn how to estimate your results and bring the best of them in the political field.
This lesson will focus on:
- How to read the results
- How to explain the results to your voters and prepare them for the next round
- How to build effective coalition
- How to negotiate, magnify your elective power and grow for the next elections.
- Dr. Marina Shorer-Zeltser, PhD – Principle, Head of the Institute
Political campaigns, Identity research
Dr. Marina Shorer-Zeltser is the author of the newly published book ‘Barter of Identity and Support’, contributor for the book of the Center for Technology and Society at Berlin University of Technology and Nexus Institute for Cooperation Management and Interdisciplinary Research in Berlin “Terrorism and the Internet: Threats – Target groups – Deradicalisation strategies”. She published chapters in the book of “Online newspapers in Israel” and contributes her research articles in the International Journal of Knowledge, Culture and Change Management and in the Journal of International Communication.
As a world-known scholar, Marina combines a balanced view of advanced empirical research and theoretical models. Being a former Media Liaison for the Israeli Ministry of Internal Security, she implements her knowledge of the routine of the Governmental structures with theoretical and practical tools , helping students to find new and creative solutions to upcoming issues. She believes that promoting resourceful resolutions into public life can establish bridges between peoples and countries and she helps to do it in innovative ways through her membership in the United Nations ICTs and the Civil Society to promote Social Development.
Marina works with the world-leading research centers and universities to endorse scientific research in the fields of Internet Politics and Digital Identity. She is also a high-profiled and welcomed speaker of security and public organizations such as NATO and UNESCO. She is a keen advocate of promoting understanding of the public affairs sector, and the contribution made by political scientists to a properly functioning democracy, amongst politicians, the media and others. Public and governmental agencies in the USA, Middle East and Africa frequently ask for her advice in composing reports and papers.
- Dr. Galit Ben-Israel, PhD
Faculty, Head of Cyber Terror Project
Being nominated Best Teacher for online learning programs for 5 years, Galit believes that online teaching is an interaction between the learner and the teacher. She treats her students as colleagues usually involving them in her research projects and publications.
For decade Galit’s prime research field had been analysis of Government’s Policy-making in Hostage-Barricade Terrorism (HBT) situations and abductions. Her publications found sound audience in books and journals, and she has participated as a board member in numerous world best scientific and security events such as the annual conference of International Political Science and NATO workshops.
Within the development of the Internet Cyber-space, she moved to the analysis of new dynamics of offensive activities. She is a high-profiled lecturer for local and federal governmental agencies, NGOs and national infrastructure companies in Israel.
During her lecturing, Galit actively involves the audience in discussions of events and problems, finding international parallels and solutions. One example includes, how to compel with North American Electric Reliability Corporation (NERC) Cyber Security Standards. She likes challenges and is always ready to read and discuss controversial issues.
- Vikash Biswas
Cyber Security, Expert
Vikash began during his young years as a hacktivist (aka WildBrd). After finishing his computer studies, he crossed the lines to help government and private organizations prepare themselves for possible cyber attacks. Vikash is a welcomed lecturer at conferences and trainings, where he brilliantly and in simple terms explains the best ways to protect your organization.
- Colin Delany
ePolitics, Expert
Colin Delany is founder and chief editor of Epolitics.com, a site that focuses on the tools and tactics of Internet politics and online political advocacy. Epolitics.com received the Golden Dot Award as “Best Blog – National Politics” at the 2007 Politics Online Conference, and Delany was a part of DC Fox affiliate WTTG-25’s live coverage of the 2008 presidential election results. Delany also wrote the e-books Learning from Obama: Lessons for Online Communicators in 2009 and Beyond, How Candidates Can Use the Internet to Win in 2010, and Online Politics 101: The Tools and Tactics of Online Political Advocacy, together downloaded from Epolitics.com over 60,000 times.
Delany cut his political teeth in the early ’90s in the Texas Capitol (where politics is considered a contact sport) and began working in the online political world in 1995. In 1999, he helped to start a targeted search engine for politics and policy, which he rode into inevitable oblivion during the first Internet boom and bust. Since then, Delany has worked as a consultant to help dozens of advocacy campaigns promote themselves in the digital world, and between 2003 and 2007 was the Online Communications Manager at the National Environmental Trust. In January of 2010, he joined the firm New Media Strategies as a Strategic Manager in the public affairs section. He also plays bass in a rock and roll band.
- Brett Goldman
Cyber Security, Teaching and Research Assistant
Brett Goldman graduated with a degree in History and studied post-Graduate studies in Education at Fairleigh Dickinson University (USA). Mr. Goldman’s Thesis work was entitled: “An examination of current trends in Political and Civic education in the United States”. He was appointed to the position of Field Officer on a campaign in Northeast Philadelphia during the 2008 election. Mr. Goldman finalizes his Graduate studies in Government Program at Israeli Interdisciplinary Center in the field of Counter-Terrorism and Homeland Security. Mr. Goldman completed internship at the International Institute for Counter-Terrorism (ICT) of IDC. His current research issues include Counter terrorism and Homeland security, especially in the area of combating and preparing for Post-Modern Terrorism and research into European Mujahideen fighters in Bosnia and Afghanistan.
- Matthew Barens,
Political Campaigns, Teaching and Research Assistant
Matthew Barnes is a Masters student currently enrolled at the Interdisciplinary Centre in Herzliya, Israel, studying Politics and Counter-Terrorism. He received his first Master sdegree from the University of Edinburgh, Scotland, where he studied History and English Literature. Mr. Barnes experienced the evolution of video games from their humble beginnings in the household, excluding the more social and older video arcades. While studying in Edinburgh, Matthew held a senior position in Britains biggest student newspaper ‘The Journal’.
