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נסחרה במחזור שיא אבל ננעלה במחיר הפתיחה (18.05.2012 17:28h): "רוצים לראות את החברה מוכיחה את עצמה קודם"
גלובס - היי-טק תקשורת ואינטרנט (18.05.2012 15:43h): גולשים תובעים את פייסבוק על סך 15 מיליארד דולר
גלובס - היי-טק תקשורת ואינטרנט (18.05.2012 12:49h): אז איך באמת מוצאים או משריינים מקום חניה בתל-אביב?
גלובס - היי-טק תקשורת ואינטרנט (18.05.2012 06:28h): פייסבוק הנפיקה בטווח העליון לפי שווי של 104 מיליארד ד'
יש להן מסורת, מיליוני לקוחות ורווח של מאות מיליוני שקלים בשנה. ואני שואל (18.05.2012 06:03h): האם פרטנר וסלקום ישרדו?
יש להן מסורת, מיליוני לקוחות ורווח של מאות מיליוני שקלים בשנה. ואני שואל (18.05.2012 05:33h): האם פרטנר וסלקום ישרדו?
גלובס - נתח שוק (18.05.2012 03:48h): "חברות הסלולר רוצים לפגוע בנו, אבל זה לא יעזור להם"
גלובס - היי-טק תקשורת ואינטרנט (18.05.2012 03:18h): "חברות הסלולר רוצים לפגוע בנו, אבל זה לא יעזור להם"
אבי ניר (18.05.2012 03:08h): כשמפתחים תוכנית, נחשוב איך היא תבלוט בחו"ל
Christophor Rick (18.05.2012 00:46h): The Rise of Mid-Roll Means Good Things for Video Advertising
I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being available, not because they’re more effective, etc.
Right now, I’m in the planning stages of my own original web series and length of each episode was a topic of discussion with the team really, there’s just two of us at present . I’m leaning more toward a longer episode while the other person was thinking shorter. The fact that there’s more long form video moving online and people are consuming it now gives me some data to push back for my longer episode format.
The Rise of The Mid-Roll Video Ad & Long-Form ContentCombined with the longer content is the fact that there’s more mid-roll inventory available, it’s a logical assumption to me. The mid-roll inventory outpaced pre-roll inventory growth by a wide margin, like 115% to just 45% year-over-year Q1 2011 to Q1 2012.
Personally, I’m willing to put up with a mid-roll ad break, provided it’s 60 seconds or less, when the content is 20 minutes or more in length. That’s also assuming there was a pre-roll which I’m far less fond of because if it’s on something I haven’t seen before I feel like I’m being forced into it and I might only watch two minutes of content because I don’t like it. Giving me a mid-roll instead of a pre-roll makes me less likely skip out of the video. Perhaps we’ll see a new ad option this year that asks the viewer if they prefer a pre-roll versus a mid-roll ad. That would certainly be something new.
There has been much research on pre-rolls in the past year or so, it’s nice to see a shift toward mid-rolls. It means the online video industry is maturing in that viewers are more willing to watch long form content online. With that comes more advertising opportunities as well which means there are placements enough to draw more advertising money into it. Mid-rolls are around 23% of all video ad views and that’s great news because it shows a definite growth in long form viewing online. It’s even up 4% from Q4 2011.
Video Ad Completion Rates Steady, Mid-Roll Completion >85%On top of all that, video ad completion rates are stable meaning that viewers aren’t feeling like the ad loads are so heavy as to be off-putting. To me that also means that the video content itself is long enough to support the ads though Hulu is certainly pushing the limits of acceptability with their ad loads.
To me this is great news and combined with some recent announcements about Internet Gross Rating Points iGRP metrics coming, TV advertisers should clearly see that online video advertising is a viable option to get their brand message out.
Five Benefits of Integrating Video into Your Website’s CMS (17.05.2012 22:45h): Brightcove Bright Ideas
Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. They give a good list of reasons as to why you would want to integrate and a list of content management systems CMS they’ve already got integration initiatives with. If you’re looking to move to a new CMS or get video into your existing one this could prove helpful.
Video like other content formats, needs to be thought of as just another piece of the puzzle and that means giving it the same amount of attention as content like text and static images. Granted, it’s not always the easiest thing to accomplish, full integration.
Five Major Benefits to Integrating Video into your Site’s CMS
Exact same workflow for all content Unified analytics view Uncover the full value of CMS through multivariate testing or other options available in the software Makes video much easier to find more easily discovered User level access control lists can be more fine-tunedThe focus on content is moving toward a more results-driven model and understanding how video content help drive our business. CMS Integration can help provide insights to further validate videos’ affect.
Some of the other things that full integration allows for is quicker reaction for optimization purposes. When you’ve got a unified analytics you can get better data faster and that allows you to react faster in tweaking the content for maximum impact.
No one is watching video in a vacuum, it has to be a part of a larger web presence for your organization… -Shiri Friedman
I think that is an awesome quote. Sometimes we might have tunnel-vision here as we often focus solely on video. But video by itself, as we all know, is not the best SEO practice. You need metadata and you need text surrounding that video for the search engines to better find, analyze and index your content.
Aside from the video below there’s also a new free whitepaper, Integrating Video with Your Customer Experience Managment Platform.
Integrating Brighcove’s Video Platform – CMS Partners:Since we’re talking about CMS integration I’ve got a list of partners that Brightcove has on board. I was going to save this for the new weekly news round up, but it all fits together nicely.
Look at the long list of CMS integration they’ve already been working on.
Drupal: An open source module that enables Drupal users to natively browse, upload, and view metadata from a Video Cloud account, including play counts, creation dates and keywords. Ektron: Built upon the .NET platform, Ektron’s integration allows users to upload and publish Video Cloud content to their websites while taking advantage of automated encoding, players and styling, HTML5 video, mobile video delivery, and analytics. Microsoft SharePoint 2010: The Video Cloud integration for the SharePoint .NET platform is available as an open source library, offering administrators and users a range of capabilities, video uploads, player configuration, browse, search, and playlist and metadata management. It also enables Video Cloud players to render and play video on mobile devices, including iOS devices. Adobe CQ5: The open source integration with CQ5 lets users browse, search, and upload video, and also drag-and-drop Video Cloud videos or playlists directly onto a page. Agility: Agility’s Video Cloud integration helps customers handle video transcoding, management, and playback across Flash and HTML5 for both internally produced content and user-generated content UGC . Sitecore: Sitecore offers a Video Cloud connector for its .NET-based CMS to allow customers to view, edit, and publish videos directly into their website—all from within the Sitecore user interface. Atex Polopoly: The Atex integration for Video Cloud lets publishers upload and embed Video Cloud-hosted video content directly to their website pages through the Polopoly interface. WordPress: The open source Video Cloud Plug-In for WordPress lets both WordPress.com and WordPress.org sites play back any Video Cloud player, single or multi-playlist, and works on any device Video Cloud supports. PaperThin CommonSpot: CommonSpot CMS users can add and manage video content using the CommonSpot integration with Video Cloud, and then leverage the CMS to increase the value of videos, according to PaperThin, by associating videos to other related content, and delivering video content to site visitors based on personal interests and/or context.
Chris Atkinson (17.05.2012 21:00h): YouTube Finally Adds Google+ Share Button? What The Heck?
It’s taken awhile for Google-owned YouTube and Google-owned Google+ to get the two married properly. A few months ago, Google+ didn’t even have YouTube integration and all of us wondered why two properties owned by the same company wasn’t on the ball with that. Then finally, they did integrate the two, where you could share all sorts of videos and playlists. But despite that, on YouTube itself, you couldn’t just click a button like you could with Facebook and Twitter. And now today, YouTube announced the Google+ Share button.
The Google+ Share Button: What Took These Guys So Long?When I read this, it seemed such a simplistic thing. How in the world did they not get to this sooner? Here it is, in all its glory:
This was either an oversight, since you could share videos using Google+ and no one really noticed that there wasn’t a click-of-the-button kind of deal, or there was some other problem that only those in Google know about.
It also looks like they have replaced the +1 thing, where you could “Google Like” something without sharing the video. I’m supposing they got backlash on the idea that +1′s were going to take over on the site. Pressing “Like” on a YouTube video gives you the chance to share it with the three big social networks.
Right now it appears there’s a huge emphasis on sharing, on keeping the “Likes” specific to YouTube and not confusing the matter with +1′s. But this of course upsets some people like any change. A few people in the comments on YouTube’s Google+ page thought it would be better to be able to convert likes into +1′s for those who have Google+. No doubt Google isn’t done with any of this, they tinker mercilessly, so this isn’t the last word we’ll be seeing on this.
Tim Schmoyer (17.05.2012 20:40h): Your Social Media Marketing Strategy isn’t Complete w/o Video [Creator's Tip #39]
In this week’s Creator’s Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to TLC’s Extreme Couponing series. Nathan gives us his insights to the benefits of video for promoting your site or blog and how online video, and YouTube, have been an integral and important piece for developing and growing their social media marketing strategy.
Click here to watch this video.
For those of you who haven’t heard of Nathan Engels or his popular site WeUseCoupons.com, we feel that Nathan is a Social Media Guru Genius. He has over 100,000 likes on his Facebook page, a hugely successful forum that has 200,000+ visitors and recently started utilizing his YouTube channel to further promote his site.
When Nathan first started out he was interested in video and YouTube but was only utilizing it as a place to hold all his videos he wanted to share through his blog. He has since come to realize the power that YouTube can have for bloggers, people in social media or just regular businesses trying to promote their website or grow their social media presence. People online are looking to engage and feel a connection. Videos provides a personal touch that can’t quite be reached with just the use of words and photos alone. As Nathan puts it,
“We say pictures are worth a thousand words, well videos are literally worth a million because you can see the person, feel the person adn you can sense them through online video…”
He goes on to say that watching a short video gets viewers personally invested in you to the point where they will start to look forward to future videos you put out as they become a loyal follower and reader.
QUESTION: Do you think that video is an integral part of any social media marketing strategy? How has video affected your social media presence?
Christophor Rick (17.05.2012 18:15h): Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]
iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium Products And Services research. Hulu is probably the world’s largest freemium site in the realm of online video but even they are considering the evil plan of requiring pay TV subscriptions soon BOO!!! . Perhaps this research might show them that is a very, very bad idea.
Freemium Content Models and the Power of VideoFirst, what is Freemium? Wikipedia states;
“Freemium is a business model by which a product or service typically a digital offering such as software, media, games or web services is provided free of charge, but a premium is charged for advanced features, functionality, or related products and services. The word ‘freemium’ is aportmanteau combining the two aspects of the business model: ‘free’ and ‘premium’.”
Conversion rates for movies and video online using a freemium model ranged from 57 to 65%. That’s a pretty large chunk of consumers for sites like Netflix and Hulu both included in this survey . Even video/images sharing services saw a decent 24% conversion rate at places like Flickr and Shutterfly. 
Overall iYogi found that the conversion rate was 42%. So, while the sharing sites didn’t do extremely well, considering YouTube is totally free it’s no surprise, the freemium model was far more impressive for movies/TV/video topping the average by 15% or more.
The research mentioned that “if it can’t be sold for free, it can’t be sold at all,” in terms of using freemium as a way for brands to check receptiveness and increase conversions. Some think it odd that sales would see a jump after letting users in for free but it makes sense. Video games have done it for ages, offering a small demo of a game for players to get a taste of the action and hooking them in. There was some debate about the effectiveness of game demos some time back because it seems like they don’t have a very well-oiled research industry in place.
For me, it works. If I get a game demo and I like it, I’m more likely to pick up the game at a later date. Plopping down a stack of cash for a game which I haven’t played at all is hard. That’s what makes game rental services so good for gamers. You can get the game, try it out and then decide if you want to shell out for the full game.
I imagine it works well for Hulu also. Get people used to viewing some TV content online but don’t offer the latest, or an entire season for free… No, no couch potato, you need to pay for Hulu Plus to access every last juicy bit of the latest season of Desperate Housewives.
גלובס - היי-טק תקשורת ואינטרנט (17.05.2012 17:27h): שכטר ביקש הקפאת הליכים להלו 015 - השותפים מתנגדים
דיווח (17.05.2012 16:13h): HP שוקלת לפטר 25,000 עובדים בתקופה הקרובה
Chris Atkinson (17.05.2012 16:05h): Learn Filmmaking and Celebrate Creative Video at Vimeo Festival + Awards in June
To be sure, YouTube is the most-visited place for videos, but it’s good to know that there’s a place like Vimeo out there that is a little more focused on the techniques of video creation. Recently Vimeo announced the nominees for the Second Annual Vimeo Festival + Awards being held in June in New York City. Awards will be passed out in a ton of categories, and the festival will hold screenings, speakers, and workshops. This year’s theme will be “The End of the Beginning,” which is Vimeo’s way of saying that video has officially arrived and the potential energy of the medium has turned kinetic.
The Categories & Nominees Of The Vimeo Festival + Awards$5,000 will be awarded for winners in each category, and a $25,000 grant goes to the Best Video Award. There will be plenty of familiar faces as judges for each category, and the site is currently taking public votes on the nominees. You can buy tickets for separate or all phases of the festival here.
Advertising
Advertising page here. A new category this year, to be judged by Benjamin Palmer, David Droga, and Traktor.
Sonic Sky, by Drea Cooper for Chevrolet Plot Device, by Red Giant, post-production product creator Move, by Rick Mereki for STA Travel Australia Abandoned, by Doomsday Entertainment for The Chipotle Cultivate Foundation Toyota Auto Biography by Julia Pott for Toyota Splitscreen: A Love Story by James W. Griffiths for Nokia Sony PS3 Video Store – Realtime Projection Mapping – Part 2 by The Found Collective for Sony Go All Day, by Colin Kennedy & Steve Berra for Gatorade TMB – Make The Difference, by The Glue Society for Tamilnad Mercantile Bank K-Swiss – Kenny Powers MFCEO, by Caviar for K-Swiss EF – Live The Language – Paris, by Gustav Johansson for Education First Intel Visual Life – Kitty & Lala, 80 Impression, by Amsterdam Worldwide for IntelI think TMB’s is my favorite of the group, just from the point of storytelling:
Click here to watch this video.
Original Series
Original Series page here. Original series will be judged by stand-up comedian and Parks and Recreation actor Aziz Ansari, Scott Pilgrim Vs. The World director Edgar Wright, and inaugural Vimeo Series Winner Ted Tremper.
Often Awesome The Series by All Aces Media Paper People Jokes by Brandon Ray Little Big World by Joerq Daiber Soundworks Collection by Michael Coleman CALIFORNIA IS A PLACE by California Is A Place Handmade Portraits by Etsy M E M O R Y B O X by Bill Newsinger Behind The Line by Teton Gravity Research Shaking Through by Weathervane Music DreamStates by Option-6/Scenic Creative Girl Walk // All Day by Girl Walk // All Day Design-Generation by Design-GenerationHere’s one of the nominees, Paper People Jokes:
Click here to watch this video.
Narrative
Narrative page here. “Live action narrative fiction told through the medium of film/video.” This category will be judged by actor James Franco and Gabriel Bisset-Smith:
The Ghosts by Eddie O’Keefe Prologue – Short Film by Bradley W. Ragland Webcam [Short Film] by ZBros Productions A Bitch by Matthew Miller Left Right by Tom Williams The Hive [UKFC}] by Blind Aura Pictures Hooked by Stuart Howe POTHOUND 2011 by Christopher Guinness The Division of Gravity by Rob Chiu Blinky by Ruairi Robinson HUMAN BEINGS by Jonathan Entwistle HAM SANDWICH by Dave GreenHere’s Blinky, which is part Pixar, part cautionary tale, starring Where the Wild Things Are‘s Max Records:
Click here to watch this video.
Captured
Captured page here. “A video that captures your own artistic expression or performance as the subject.” This category will be judged by Charlie Bucket, Steve Lazarides, Barbara London:
Locomotive – Place des Artes by Espace culturel folds | installation documentation by Robert Seidel 3 Destruct / Scoptione 2011 by Joanie Lemercier AntiVJ The Making of “Hero” by Miguel Endara Joaquin Phoenix & David Letterman “It’s A Hoax” by Brendan Bennett Quad Time by The Joy of Box Melvin the Magical Mixed Media Machine by HEYHEYHEY Paper Record Player by kellianderson snail trail – laser sculpture by Philipp Artus Immaterials – Light painting WiFi by Timo Solar Sinter Project by Markus Kayser SWEATSHOPPE Video Painting Europe by SWEATSHOPPEThe Snail Trail – Laser Sculpture one is pretty neat:
Click here to watch this video.
Action Sports
Action Sports page here. Some of the most popular videos on the web are action sports, and it’s a new category for Vimeo’s Festival this year. This category will be judged by skateboarding pioneer and filmmaker Stacy Peralta and snowboarder/filmmaker Travis Rice.
SENSE OF FLYING by STAVFEL PRODUKTION Uncommon Ideals. by Doggerland On Assignment by Camp 4 Collective Jenny Jones – Permanent Vocation by Johannes Ostengard Skateistan – To Live And Skate Kabul by Grain Media Bobby Brown | Solar System by Michael Clarke For Skateboarding and the City by Nathan Factor Sacharow Experience Freedom by Betty WantsIn Fiji Vignette 3/3 by Taj Burrow Slicing Time by Saubere Filme “Five Full Runs” for Retallack: The Movie by The Vacuum DARK SIDE OF THE LENS by Astray FilmsYou can get lost in these skydiving videos. Here’s Experience Freedom:
Click here to watch this video.
Documentary
Documentary page here. This category will be judged by Eliot Rausch, Steve James, and Lucy Walker. The nominees are:
Welcome to Planet Earth by Mikey Livingston Ray: A Life Underwater by Danny Cooke THE WALL OF DEATH by Benedict Campbell Born Into Coal by Catherine Spangler and Catherine Orr Aquadettes by California Is A Place Amar all great achievements require time by Pilgrim Films Underage by Danny Linsner Odysseus’ Gambit by Alex Lora Between Days by Nizar Pasalic Living on Ice by Studiocanoe Tipping Barrels by Sitka Diamond Box by Rodrigo ValenzuelaRay: A Life Underwater is about scuba diving and obviously has some money underwater shots:
Click here to watch this video.
Experimental
Experimental page here. New ideas or techniques without a real narrative. These will be judged by filmmaker Chris Beckman and acclaimed director Mike Figgis:
LUCID by Jack Haslehurst 5:46 am – Paris underwater by ArtefactoryLab Don’t Hug Me I’m Scared by This Is It GOLDEN AGE – SOMEWHERE by Paul Nicholls PHASEONE – SUGAR by Ryan Powell Moments 2007-2010 by Ian Gamester CHAOTIC ORDER by MIRAI_MIZUE SYNDROMES – a short film by Kristoffer Borgli & The Golden Filter Compressed 02 by Kim Pimmel A History of the Sky by Ken Murphy Prie Dieu by Cokau Supermercado by Fernando HuckLUCID is a really cool one. Check out the nearly seamless transitions between “worlds:”:
Click here to watch this video.
Motion Graphics
Motion Graphics page here. “The use of graphic design principles to create a video using animation or filmic techniques.” The category will be judged by Geoff McFetridge, Kyle Cooper, and Onur Sentirk:
A History Of The Title Sequence by Jurjen Versteeg WAVE REFLECTION by Koji Aramaki Egyptrixx – Start from the Beginning by A.N.F. Seasons by Erica Haowei Hu The Fundamental Elements of Design by Erica Gorochow Network by Michael Rigley Year Zero – OFFF Barcelona 2011 Main Titles by PostPanic The Node by Murat Pak Strange Arrangements by weare17 Gettysburg Address by Adam Gault The Adventures of Tintin by James Curran WakYak – Architectural visualization by Erik JanssonAs a movie buff, I really enjoyed A History of the Title Sequence:
Click here to watch this video.
Fashion
Fashion page here. “A video showcasing a fashion or beauty collection or trend with moving image.” This new category for the Vimeo Awards will be judged by Nick Knight, Nicola Formicetti, and Humberto Leon:
Experiment No.9 ‘Dynamic Blooms’ by Tell No One & Nick Knight, by Skin Flicks Lifetime Collective Fall/Winter 2011 by Salazar The Birth by shootmefast.net Full Circle by Callum Cooper Ksubi – Kolours By Daniel Askill by Collider HERESY by Matias & Mathias Mulberry ‘Skirt’ by Amanda Boyle La Prochaine Fois The Next Time by A76 PRODUCTIONS “The Game of Things” by Cristian Straub for Ethel Vaughn FILM 2 by martindethurah Submission by Ama Step, Clap, Go! by Opening CeremonyIf you’re selling swimwear, it doesn’t get any better than putting it on a pretty girl. The fun little short film, “La Prochaine Fois The Next Time ” shows the art of building attraction between two people:
Click here to watch this video.
Animation
Animation page here. Always a fun genre, this one will be judged by Amid Amidi, Eran Hilleli, and Shelley Page:
Address Is Approximate by The Theory BEAT by or bar-el Countdown – HD by Desrumaux Celine Umbra HD – 2010 by Malcolm Sutherland Robots of Brixton by Kibwe Tavares Mac ‘n’ Cheese by Mac ‘n’ Cheese Les chiens isolés by CRCR Places Other People Have Lived by Laura Yilmaz Crossover by Fabian Grodde notes on biology by ornanafilms Little Boat by Nelson Boles Professor Soap – Spirit Quest Journey by Ryan MauskopfA lot of these are cinematic quality. I think this one called “Crossover” is extraordinary:
Click here to watch this video.
Lyrical
Lyrical page here. “A video that showcases the natural world or personal experience using a distinct creative style.” Another new category in the competition, it will be judged by Blake Whitman, Philip Bloom, and Maria Popova:
December in Toronto by Millefiore Clarkes I LOOK & MOVE by Constantine Konovalav LA Light by Colin Rich Symmetry by Everynone ÎLE DE RÉ by FKY takeoff by Cole Rise Under the clouds by Gioacchino Petronicce Coachelletta by Sam O’Hare A Taste of Vietnam by Daniel Klein a story for tomorrow. by gnarly bay productions, inc. Earth | Time Lapse View from Space, Fly Over | NASA, ISS by Michael Konig The City of Samba by Jarbas AgnelliI’m a sucker for time lapse stuff…I think a lot of people are. So this video showing all the lights of LA at night, called “LA Light,” is pretty fun to watch:
Click here to watch this video.
Remix
Remix page here. Another popular genre in online video is the “remix,” taking existing material and making it into something new. This category will be judged by Beardyman, David Dewaele 2manydjs + Soulwax , and Kasumi:
CASSINI MISSION by Chris Abbas Mason – Le Big Bob by Frenkel Schonfeld C.FLO: Chop Culture 2011 by C.FLO Grand Finale 2010-11 by McLean Fahnestock ‘Movie Line Rhymes’ by Jordan Laws by Screenwerks LAUGHS! by Everynone Don’t hold back, just push things forward by Ithaca Audio NOTES TO SELF – NOBODY [with EVIDENCE] Official Video by Notes to Self Eclectic Method – The Apocamix by Eclectic Method Synchronize by Elise The Cinezoïque – The Movie Time Line by Lait Noir Rear Window Timelapse by Jeff DesomA lot of these movie remixes are great, but I really love this Rear Window one:
Click here to watch this video.
Music Video
Music video page here. This classic category that they don’t show on MTV anymore will be judged by Andy Bruntel, Chris Milk, and Colin Greenwood of Radiohead:
The Shrine / An Argument by Sean Pecknold Cults “Go Outside” by Isaiah Seret Apache by oneedo Manchester Orchestra – “Simple Math” by DANIELS Flight Facilities – Foreign Language by Dimitri Basil TV On The Radio – You by B CLAY New Romance by Miles Fisher Is Tropical – “The Greeks” by IRENE / El Nino RUFUS | WE LEFT by MONEKELEON Karl X Johan – Flames dir. cut by Gustav Johansson Oh Land – White Nights by CANADA Eskmo ‘We Got More’ Official Video by Ninja TuneI don’t know too many of these bands, but I gravitated towards the Manchester Orchestra one and it’s pretty great:
Click here to watch this video.
The award ceremony is on June 7 at the NYU Skirball Center. The festival takes place after that on June 8-9 at Vimeo HQ, among other places. Here’s the awards page. Festival page is here. The Vimeo site is an exciting place showcasing great work so give it a look.
If you want to see what happened at the First Annual Festival in 2010, here’s a recap.
Click here to watch this video.
מחקר (17.05.2012 14:48h): רוצים לחיות יותר? שתו קפה בתדירות יומית
מניית הערב (17.05.2012 13:16h): חברת תקשורת שוורן באפט רכש ומזנקת 43%
סקר מיוחד (17.05.2012 12:34h): השכר בביומד נמוך ב-30% ביחס להיי-טק
גלובס - נתח שוק (17.05.2012 12:29h): "כדי להגיע לחדשות הבינלאומיות צריך שיקרה משהו רציני בישראל"
גלובס - נתח שוק (17.05.2012 12:27h): מה מוכנים מועדוני הפרימיום בחברות אשראי לעשות למענך, הלקוח?
גלובס - נתח שוק (17.05.2012 12:22h): "חברות הסלולר - חזירים שחלמו שההפקרות תימשך לנצח"
"פורבס" (17.05.2012 11:55h): מי היא הסלבריטאית המשפיעה ביותר בעולם?
גלובס - היי-טק תקשורת ואינטרנט (17.05.2012 11:52h): "חברות הסלולר - חזירים שחלמו שההפקרות תימשך לנצח"
גלובס - נתח שוק (17.05.2012 10:33h): כ-15-20 אלף לקוחות כבר הצטרפו לגולן טלקום והוט מובייל
קרב דוגמניות (17.05.2012 10:28h): "מה טוב בבר רפאלי, שהיא מתפשטת?"
קרב הרייטינג (17.05.2012 10:21h): "הישרדות VIP" הביסה את אלון גל
מייקל רוטשילד (17.05.2012 10:06h): "לא באתי לישראל כדי להתעשר"
גלובס - היי-טק תקשורת ואינטרנט (17.05.2012 10:03h): כ-15-20 אלף לקוחות כבר הצטרפו לגולן טלקום והוט מובייל
גלובס - נתח שוק (17.05.2012 10:01h): הפרסומת למזגני טורנדו עם שון גיטלמן - האהובה ביותר השבוע
יוקר המחיה מגיע לבתי האבות (17.05.2012 08:36h): דורשים כ-6,400 שקל לחודש
גלובס - נתח שוק (17.05.2012 08:33h): "הניסיון להציג את חברות הסלולר כאויב העם ראוי לגינוי"
גלובס - היי-טק תקשורת ואינטרנט (17.05.2012 08:03h): "הניסיון להציג את חברות הסלולר כאויב העם ראוי לגינוי"
Article (17.05.2012 07:31h): Are Marketers Missing Multichannel Opportunities?
Article (17.05.2012 07:31h): Digital Is the Place to Reach US Asians
Article (17.05.2012 07:31h): Paywall Resistance Softens When Content Is Right
גלובס - היי-טק תקשורת ואינטרנט (17.05.2012 05:18h): הוט מובייל תמכור את הגלקסי S3 בתחילת יוני
גלובס - היי-טק תקשורת ואינטרנט (17.05.2012 04:57h): טאואר הגדילה המכירות הרבעוניות ב-39% ל-168 מיליון דולר
Guest Expert (16.05.2012 23:55h): Going Beyond ‘Content is King’ In the UK – Coca Cola and Peugeot Experiment with Social Video
The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns.
Coca Cola’s “Content 2020 Project”There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch. Coca Cola’s recent UK-focused marketing strategy is very prescient: their latest marketing plan – the ‘Content 2020 project’ – is a push to not just create interesting content, but to grasp the joint video and social nettle. Coca Cola’s mission statement; “we will move from creative excellence to content excellence” – a sign of the intent of the market leaders.
Click here to watch this video.
Developing what Coca Cola deem “liquid content” quick to change, adapt and grow with its audience across any medium requires a planning process: a shift from quantitative upfront research such as surveys and statistics, to more of an emphasis on engaging with customers and listening to their insights.
Coca Cola employed CommuniSpace, http://www.communispace.com/home.aspx which allowed them to create an online dialogue with customers to evolve ideas further. Coke has seized the ‘70/20/10’ model of content development, and have thrown their enthusiasm behind innovative, consumer and social-based strategies that would fit the ‘10%’ bracket see below :
70% = Low risk content: takes up less time – They know what works from experience. Standard, unremarkable stuff. 20% = Targeted at a more specific audience but still a broad scale. Innovate on what works well. 10% = High risk content: brand new ideas which will become tomorrow’s 70% and 20%s. Take risks, and celebrate both failure and success. If it works, it works big, Coke’s original ideas?Encouraging conversations on Twitter with “What’s the one thing you’d do to make the world a better place?”, and “Your Stories” on FaceBook – a collection of fan posts showing how people from around the world have helped make Coke into what it is today. For the specific UK focus, there is a blog featuring the mothers of Olympic Athletes topical, empathetic and appealing to a wide range of consumers. Top it all off with the Mark Ronson led live music events, videos and artist vlogs, and you have quite the interactive package:
Click here to watch this video.
Rubber Republica’s Video Campaign for PeugeotThen there’s the original initiative of Rubber Republica’s ‘Non-stop’ campaign for Peugeot
Rubber Republic describe themselves as;
“A boutique agency that make engaging and fun things happen to help brands thrive in a world curated by the likes of Twitter, FaceBook and blogs”
The synthesis of a video ad campaign and social media awareness is clear here.
When I spoke to Rory Ahearn of Rubber Republic, he said they received a clear brief from Peugeot’s agency ‘Initial Marketing’, who had found the soundtrack Rudimental’s ‘Feel the Love’ that would become the music for an experiential road show, and furthermore would create the framework for the launch of the new Peugeot 208. Not just a channel, but a whole series of live events was organized around this product.
Rubber Republic’s challengeRubber was asked to create a video that would be the start of a much wider cross media campaign. Peugeot knew it needed something that would be digital and social as the best approach to reach the target demographic for the car which was for a younger and fashionable group.
Rubber Republic confirm this, saying
“The video needed to appeal to younger drivers, [and] genuinely offer YouTube audiences entertaining content while reinforcing the new Peugeot 208′s global advertising proposition ‘Let Your Body Drive’”.
How did they do this? With exhaustive casting and auditioning, in an attempt to create a new online hero, or a massive attempt to start an online trend? No – they simply contacted an individual who was already a social networking sensation, as they confirm: “We along with the 43 million+ others first noticed Marquese [Scott] last September when he uploaded one of YouTube’s most viewed videos of 2012: ‘Pumped Up Kicks’”, and made him a central component of Peugeot’s own ‘Let Your Body Drive’ channel.
In this piece we see Marquese working his way rhythmically around an empty multi-storey car park, as a camera slowly pans to follow him. According to Rubber Republica’s website, “The video was shot in one take. There are no edits, no visual effects and Marquese just turned up and did his thing without choreography”.
Click here to watch this video.
There is no on-screen mention of product, and the car itself is not even in frame all the time.
This led to wide coverage in blogs and comment sites, with the campaign debuting in the viral video chart at number four. As Rubber Republic put it, the campaign, Initial’s chosen soundtrack and Marquese “was a match made in heaven”.
And the moral is…When it comes to viral video and social content, Rubber state they had been trying to get various brands to take this approach to promoting their products and services for over ten years.
The three founders of Rubber had started their business by making things that people wanted to watch. They built an environment of ‘enthusiasm for the next thing’. This would become the viral ‘seeding’ means for whatever they did in the future – whatever that might be. The concept was to ask what will entertain and who will watch it and then what brand is a natural fit for that content. And the companies are coming on board to this.
Rory Ahearn deserves the last word:
“Traditional advertising won’t disappear, but finally, smart brands such as Peugeot have realised that a synergy of entertainment and existing cultural trends wins over a sales pitch for certain demographics, and is often a more interesting, valuable and ultimately profitable approach.”
Viddy Review (16.05.2012 23:52h): Produce Micro-Videos with this Instagram-Like Mobile Video App [Reel Rebel #2]
In yesterday’s Reel Web, we highlighted some recent research about how mobile video apps are helping to fuel the increase of mobile video publishing and mobile video consumption. In today’s Reel Rebel episode, Stephen walks through a quick look at Viddy, one of the leading mobile video apps for recording, editing, uploading, and sharing “micro-videos” from your smartphone Android, iOS, or Windows mobile device.
Why should you pay attention to Viddy? In addition to the fact that mobile video is growing rapidly, so is Viddy. Just last week they announced that they raised a hefty $30 million from institutional investors in order to grow and bolster its expansion efforts and they are currently seeing more than 1 million new users every day.
A Brief Review of Viddy’s Social Mobile Video AppClick here to watch this video.
Viddy provides a simple way for anyone to capture, produce and post your video. Benefits include:
Limits clips to 15 seconds – this helps with the processing time of added effects and encoding. It’s kinda like a micro-video blogging tool. Allows over 20 different customizations you can add to your videos. Just like instagram, the app lets you choose from and apply one of a collection of filters and effects to the video you captured or to video that already exists on your device. Simple social sharing & distribution. Once you record your segment Viddy directs you to choose your customization and sharing options and from there takes you to screen to choose which social media site you’d like to send your video to. Have you tried the app yet? If so, what do you think?
Christophor Rick (16.05.2012 17:45h): TV Still Dominant Video Consumption Platform, For Now
The Consumer Electronics Association CEA just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren’t really contributing all that much to the overall.
The CEA report, The Evolving Video Landscape, was conducted between February 22 and March 2, 2012. and created by CEA Market Research. The survey showed that 34% of US adults online are watching more video than they were last year and TV programming is up 28% because of the wide range of ways to access it now.
The report found that TV is still the dominant device for viewing video, HDTVs accounted for 66% of US adults online but computers are catching up with 62% saying they use a laptop and 55% using a desktop. Far lower but still relevant are smartphones which are used by one-in-three consumers according to the report. Tablets? Less than one-in-five 17% are using a tablet to consume online video. Those last two might not look all that impressive, but it jumped 10% since last year in terms of viewing of video content.
I wonder if that’s due to fairly high prices for high quality tablets and the fact that most companies aren’t buying employees tablets for work use, but laptops have been a norm in many companies for some time.
Two Screens Split AttentionA second screen seems to becoming a standard in the US as two-out-of-three have said they have a second screen up and running while watching video content on TV. I’m a GetGlue user, so I understand this trend. With more offerings that will incentivize real-time sharing and checking in to programs I expect this trend will continue to rise. The youngest adult demographic has already enthusiastically embraced it as 85% of the 18-24-year-old demographic say they do it and 70% of the 25-34 agree.
The average viewing per week? 16 hours, or 3.2 hours a day, five days a week. That’s where I’m way behind as I only watch about 6-8 hours a week and generally none at all three or four days a week. I’m just too darned busy finding all this research for you loyal ReelSEO readers…
TV More than Just for Zoning OutTelevisions have seen an increase in their purpose. Formerly, just for watching broadcast content, they have found a new, more expansive role in the household with 47% of consumers saying they use it for more than just television programming. Music is trending quite high with 34% saying they use the TV to listen to music while 21% say they use it to listen to other forms of audio. I imagine that would be things like talk radio, audiobooks, etc. Other cited uses including surfing the web, communication, view photos and social media.
Now remember, another recent report said most people with connected TVs don’t connect it to the Internet. While 20% of households have one, but only 27% of them connect it to the Internet. So, if there are 120 million households in the US rough estimate , then 24 million have a connected TV and 6.48 million have connected it to the ‘net.
Why You Should CareFor all the hype that surrounds things like HTML5 video on the web, mobile devices and tablets, the fact of the matter is that the traditional paths are still the dominant ones. Televisions are still the kind of content in terms of consumer consumption of video and traditional form factors for computers, desktop and laptop, are still the major meat eaters in the non-television online video ecosystem.
Will that change? I wholeheartedly believe it will. As tablets become more mainstream and less the realm of the geeks, Mac mindset and IT crowds of the world, there will be a major jump in video content consumption on them. The same goes for the smartphones and the superphones those with quad-core processors, bigger screens and faster connection speeds .
With summer coming and TV shows winding down, now is the time to get that original online video content out in front of the soon-to-be-slacking-off school students who nabbed tabs with college loan fund overflow and the like. Those portable devices might just see a usage increase in the summer months…
פרטנר (16.05.2012 16:31h): שיחות ו-SMS ללא הגבלה ב-125 ש'
גלובס - היי-טק תקשורת ואינטרנט (16.05.2012 14:12h): בלק&דקר בדרך לרכוש את אירוסקאוט ב-250 מ' ד'
בדיקת "גלובס" (16.05.2012 13:30h): בגולן טלקום ממתינים על הקו 17 דקות - עד לניתוק; בפלאפון עונים תוך 50 שניות
רייטינג האינטרנט (16.05.2012 13:29h): וואלה מגדיל פער מ-ynet; "גלובס" מוביל בגלישה היומית באתרי הכלכלה - "כלכליסט" מסרב להימדד
Tim Schmoyer (16.05.2012 13:15h): Video Paywalls, Mobile Momentum, Optimizing Views & More [Reel Web #39]
This week the Reel Web covers a lot of topics including YouTube’s venture into providing premium content, the stats on video sharing apps on mobile devices as well as a couple quick resources on monetizing your videos and looking at your video analytics.
Click here to watch this video.
YouTube Planning Premium Content Subscription – YouPayWall?YouTube may be bringing in some premium content that will be available to view with a subscription. Most of this content will likely be very popular on-demand content that is currently available via TV, however, there is speculation that this may lead to YouTube providing paid content to live events such as sporting events. There are currently channels that YouTube is streaming live events overseas, but despite rumors of other platforms providing this including the iPanel from Apple , we have yet to see this provided here in America.
Mobile Apps Increasing Video Viewing TimeOver the last year apps on mobile devices have gained amazing momentum. Specifically the photography and video apps are one of the fastest growing categories across all mobile devices. A study was done showing that July 2011 the average person was only spending about 87 minutes a month utilizing the video mobile applications, but that has since grown to 231 minutes as of May 2012. This may or may not be affecting views to YouTube. According to research graphs shown it looks as if YouTube is losing some viewership to these applications, however, this may also just be a reflection of the change of the season. With summer upon us viewers are more likely to be outside and viewing content from their mobile devices as opposed to watching videos in front of the computer. It would be interesting to re-look at the numbers in the fall to see if YouTube views are still declining or if they gain momentum again with the start of the school year.
Videos Slowly Becoming LongerLast week a study came out from ComScore that tells us the average length of an online video is increasing by about 12 seconds per month. The current average length is at 6 minutes and 24 seconds. If the trend continues, by March of 2013 the average online video will be 7 minutes and 26 second long. It doesn’t necessarily mean that people are becoming more and more used to watching online content in long form, although that may be one implication, but it does mean that content providers are putting longer form content online in the hopes that viewers will watch the entire video.
Personal Engagement Necessary for Online VideoIn a recent video by the CEO of an app called Majesto. He states, “Social video is, we think is not just about being able to just share videos with their friends. People have been able to do that for years for their YouTube videos for instance. We think that social video is more about social content, which means content which is extremely relevant to your social network. And this has to be personal.” While consistent content and high production value is good for online video, it is a good reminder that one of the most important things for a successful channel is to have good viewer engagement and to keep both the content and our interaction with our viewers on a personal level.
Vzaar Paywall Let’s You Monetize Video Without AdvertisementsIf you are looking for a way to monetize your videos without utilizing advertisements, Vzaar offers solutions geared to assist you in placing paywalls on your videos. While this may not be a great solution or all content you provide, in some cases this is a nice alternative to advertisements running during your video.
Optimizing Your Video ViewsAnalyzing your videos is essential to figuring out better ways to provide content and when. While this can be really confusing at times, we’ve provided some answers to hopefully take some of the mystery out of looking at your video analytics and help you to get a better understanding of the three phase that every video goes through in order to help you make better decisions on monetization of the content.
הצלחה לפרולור (16.05.2012 13:10h): גייסה 37 מיליון ד' בהנפקה ציבורית בניו-יורק
Howcast Guides Viewer Interest & Discovery with New Site (16.05.2012 13:00h): CEO Jason Liebman Provides Insight [Interview]
Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular. And it’s easy to see why: no longer are people having to rely on written instructions, which can be confusing or be missing vital information, they can actually see the recipe being cooked, or the piano being played, or whatever skill people want to learn.
Howcast.com, a video destination site that specializes in these videos, announced a retooling of their site today. We talked to Jason Liebman, co-founder and CEO of Howcast below , who shed some light on the relaunch and provided some insight into the world of instructional video content.
Howcast has over a thousand how-to videos and just reached a milestone of a billion views which just further validates not only their success, but the power of instructional/how-to video content as well. They redesigned Howcast.com to better guide users towards discovering videos that they may find of interest as well as provide a refreshed UI. Howcast uses proprietary data analysis tools & algorithms to better understand viewing patterns and they’ve leveraged this data to create topical video guides. So, for example, if you want to learn guitar, you can type in “guitar lessons” into the search field and get everything on the topic, including a beginners’ guide to guitar and this video:
Insights from Jason Liebman, CEO & Co-Founder of HowcastJason Liebman was kind enough to answer some of our questions about the changes to the site and provide some insight into the world of instructional video content.
Instructional Video TrendsReelSEO: What sort of trends are you seeing with regard to viewership of instructional video?
Jason Liebman: Just as you’ve noticed, we’ve also recognized, since our inception, the critical importance of search in the discovery of how-to, instructional video content. That’s why we’ve devoted so much time and attention to building really cutting edge data analytics tools to help us determine topics and titles of greatest user interest.
RSEO: Do you have any thoughts or insights you can share about the power of how-to video content with regard to search discovery?
JL: User interest is frequently reflected in search query popularity, of course, and we tap into that data – among other data sources that we regularly analyze – in order to ensure that we’re prioritizing the production of topics and titles that are of highest interest to users. Given the evergreen nature of these topics and titles, the resulting user interaction with them can then help in moving them up in search rankings over time as well. So we not only start with topics and titles that rank highly in search, but these videos can then continue to climb in search rankings over time in a sort of virtuous cycle.
Liebman continues: We also think that the new Guides format that we’ve deployed on our redesigned site is a particularly good way to present a series of related videos to users, and the viewing patterns that we’ve seen associated with this type of format strongly support that conclusion. For example, bounce rates for users who land on our Guides pages are significantly lower than comparable rates for users who land directly on video playback pages. This tells us that our newest Guides format on howcast.com is doing an even better job of engaging our users.
Tips for Creating Instructional Video ContentRSEO: Do you have any tips as to how content creators themselves can or should think about when creating how-to type video content?
JL: With respect to best practices that we can recommend to video producers of how-to content we would start with the mantra that the quality of the content does in fact matter. To drive quality there are several things that you can do:
First-off, find great, authoritative experts that not only are knowledgeable on a topic but also great teachers. For example, Slash from Guns and Roses is an amazing guitar player but he will admit that he’s not a great teacher. Outside of finding great talent, be mindful that simple things like clear audio, underlying music tracks and standardized graphic packages can dramatically increase the quality of your video to make it stand out.RSEO: What else would you like to add about Howcast?
JL: With respect to our site, the features that we’re most proud of can be seen on our topic and playback pages that enable a user to track their progress with checkmarks if you watch a video along with the way we present the content serially on not only the guide pages but also the video page with the carousel that is presented below the video player.
To illustrate this, here’s an example of a guide page from Howcast, which includes how-to-skateboard tips from Bam Margera. Notice that the first 2 videos in the guide have been watched and progress checked.
So what we’re seeing here are video destination sites trying to make it easier for you to find the kind of video you want to see. We covered this with the TED-Ed videos, which group educational videos into subjects and serve as supplemental material to an overall lesson. With sites like Howcast, becoming an expert at something has just gotten that easier.
We’d like to thank Jason Liebman for taking time to answer our questions!
מניית הערב (16.05.2012 12:26h): חברת ביומד ישראלית המזנקת 260%
גלובס - היי-טק תקשורת ואינטרנט (16.05.2012 11:18h): "מיכאל גולן קורא לנו גנבים ורמאים? בושה וחרפה"
מחקר (16.05.2012 10:28h): מכירות הסמארטפונים זינקו ב-45% ברבעון האחרון
סקר TIM (16.05.2012 09:43h): "ארץ נהדרת" מובילה את הצפייה באינטרנט
בדיקת "גלובס" (16.05.2012 08:44h): מכשירי הסלולר הכי זולים - בהום סלולר
מניה חמה (16.05.2012 08:32h): ענקית קופונים שעשויה לזנק ב-123%
מניית היום (16.05.2012 07:42h): חברת ביומד המזנקת 7.5% בעקבות דוח טוב
Article (16.05.2012 07:31h): Mobile Phone Shoppers Show Growing Preference for Text Marketing
Article (16.05.2012 07:31h): TV Viewers Carry the Conversation to Social Networks
Article (16.05.2012 07:31h): Mobile Social Network Usage Catches Fire in France
גלובס - היי-טק תקשורת ואינטרנט (16.05.2012 07:17h): צניחה בהשקעות בהון סיכון הישראלי ברבעון ל-165 מיליון ש'
ראש בראש (16.05.2012 07:03h): גולן טלקום מול הוט מובייל - מי עדיפה?
בכירים לשעבר בסלולר (16.05.2012 06:41h): "רמי לוי, הום סלולר ואלון ייעלמו"
ראש בראש (16.05.2012 06:40h): גולן טלקום מול הוט מובייל - מי עדיפה?
גם פרטנר חותכת מחירים (16.05.2012 06:37h): מציעה שיחות ו-SMS ללא הגבלה עם חצי ג'יגה גלישה ב-125 שקל לחודש
מספטמבר (16.05.2012 06:31h): טיסות ישירות בקו ת"א-מארסיי ב-370 דולר
בכירים לשעבר בסלולר (16.05.2012 06:11h): "רמי לוי, הום סלולר ואלון ייעלמו"
שאלות ותשובות (16.05.2012 05:45h): כך תחסכו עד מאות שקלים בחודש בסלולר
רייטינג (16.05.2012 05:12h): נפילת סוכר ב"מאסטר שף ילדים" - 24.6% צפייה
גלובס - נתח שוק (16.05.2012 04:44h): "אנשי חדשות לא צריכים להתחשב בשיקולים מסחריים"
כחלון (15.05.2012 13:33h): "מחיר הכבלים יירד ל-100 ש' בחודש"
מנכ"ל אלון סלולר (15.05.2012 13:01h): "ניפצנו מונופול; הצרכן לא יחשוש יותר"
גלובס - נתח שוק (15.05.2012 12:55h): המחיר יורד - ובעקבותיו גם המס שנשלם על טלפון מהעבודה
גלובס - נתח שוק (15.05.2012 11:30h): סלקום, פלאפון ופרטנר יפטרו אלפי עובדים
נתניהו (15.05.2012 11:26h): "מחירי הסלולר צונחים ואתם חוסכים מאות שקלים בחודש"
צפו (15.05.2012 11:11h): "אני משלם 300 שקל על סלולר; אני הולך לעבור"
כחלון (15.05.2012 10:36h): "בקרוב אציף את השוק בסמארטפונים זולים"
גלובס - נתח שוק (15.05.2012 10:30h): מניות הסלולר קרסו בכ-70% מ-2011 - והמנהלים גרפו הון
Article (15.05.2012 07:31h): Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information
Article (15.05.2012 07:31h): Tablets Take Flight
Article (15.05.2012 07:31h): Facebook Adoption High, Ad Rates Low in Spain
Chris Atkinson (14.05.2012 18:15h): Engagement, Not Views, is Driving Todayâ
We all are a bit guilty of checking out a video’s view count and using it as its one and only metric for success. Although more critical thinking has made view counts less important, it’s still the easiest way to judge a video’s success. But YouTube has apparently wised up in the last few months as they have spent money on premium content and are looking for as many advertisers as possible. This very interesting article from Ad Age using Comscore metrics shows that while total views have dropped from the highs of last year, the amount of time spent on YouTube has increased. Let’s take a look.
Views Down, Engagement Up For YouTubeLet’s take a look at the graph from Ad Age with statistics from Comscore:
You’ll notice a peak this past January of nearly 22 billion views and 74 billion minutes spent on those videos, for an average of 3.39 minutes per view. Now, notice that the view count drops to close to 16 billion in April, with nearly 62 billion minutes spent watching them. That’s 3.95 minutes per view. This is a fairly substantial increase when you talk about averages, and it’s especially impressive when you look at where this graph begins. In March of 2011, the minutes-per-view was 2.96.
As a side note, I do wonder how KONY 2012 affected these results a 30 minute video that has been seen about 90 million times , but even without KONY, the minutes-per-view has been increasing steadily over the past year.
The Ad Age article talks about how this is a change in philosophy over at Google, which started in March. They want to be able to get people to watch longer and be able to sell more ads. They’ve been experimenting with the type of ads they think certain viewers will watch or be engaged by for awhile, and getting them engaged requires…what is it again? Great content? Yes, this is absolutely essential.
What Does This Mean For Creators/Advertisers On YouTube?Viewers will stay with you if you provide good content, even if it’s longer than normal. For creators this means they don’t have to worry about length as long as the content is sound, and for advertisers, it means they need to get on the ball with unique content that someone on YouTube will want to watch. I’ve always preached go the Red Bull/Go Pro route and create stories, not ads. Sell your product in more of a product-placement way rather than splashing the logo everywhere and going with a typical TV advertisement.
The longer a viewer is engaged, the more likely they’ll want to stick around and see ads that are tailored towards that content. This requires different thinking on the part of brands. How will they get people to watch their ad, and even if viewers are “forced” to watch, unable to click out of it, how do brands ensure that a viewer will watch the ad and not play Words With Friends while they wait?
I have a feeling we’re going to be seeing all sorts of different tries for our attention this year, and hopefully some really creative attempts.
Greg Jarboe (14.05.2012 17:20h): Critics of Organic Content Farms like Demand Media Should Eat Their Own Words
A year ago, I stuck my neck out and defended Demand Media’s approach to developing great content down on the content farm. Last week, I felt vindicated when Demand Media reported financial results for the quarter ended March 31, 2012 and raised its previously issued fiscal 2012 financial guidance.
Richard Rosenblatt, Chairman and CEO of Demand Media, in a press release, “We are pleased with our first quarter results and remain focused on investing in our long-term growth initiatives.” These include enhancing the quality of Demand Media’s Owned & Operated properties as well as expanding its content distribution channels and partnerships.
Demand Media: Success on Multiple Fronts
On a consolidated basis, Demand Media ranked as a top 20 US web property throughout the first quarter of 2012, ranking as #18 in March 2012, according to comScore. Demand Media’s worldwide unique users exceeded 104 million in March 2012. On a standalone basis, eHow.com ranked as the #17 website in the US in March 2012, up from #19 in July 2011. LIVESTRONG.COM/eHow Health continued to rank as the #3 Health property in the US based on unique visits throughout the first quarter of 2012. In May 2012, LIVESTRONG.COM won the People’s Voice Webby award for Health Websites. Cracked.com continued its ranking as the most visited humor site in the US throughout the first quarter of 2012, and more time was spent on the site than any other humor website. In May 2012, Cracked.com won the People’s Voice Webby award for Humor Websites. In February 2012, Demand Media introduced its innovative Social Feed ads, which allow advertisers to deliver customized social media content directly into their live rich media ads. In March 2012, Demand Media launched the eHow.com Tech channel, with RadioShack as its lead sponsor, to help users master everyday tech-related tasks and projects. In April 2012, Demand Media launched eHow Pets, the third major channel in its partnership with YouTube. Demand Media & YouTube = 7 Figure Revenue Success Demand Media also has a number of YouTube channels, including Expert Village, eHow, LiveStrong, Cracked, Trails, Golflink, and TypeF. According to comScore Video Metrix YouTube partner data for February 2012, Demand Media had more than 6.8 million unique U.S. viewers, who watched over 17.4 million videos for an average of 9.5 minutes per viewer.
Demand Media has been a YouTube Partner since 2007, and by January 2009, advertising had become “a seven figure revenue stream,” according to Steven Kydd, EVP of Demand Studios, Demand Media’s content creation division. Today, Demand Media’s channels on YouTube had more than 2.8 billion total upload views:
Expert Village’s channel has over 2.4 billion views.
eHow’s channel has 173.6 million views. LiveStrong’s channel has 51.3 million views. eHow Espanol’s new channel already has 49.1 million views. eHow Dance’s new channel already has 29.8 million views. eHow Fitness’ new channel already has 23.8 million views. eHow Style’s new channel already has 17.3 million views. Cracked’s channel has 15.9 million views. eHow Food’s new channel already has 14.9 million views. eHow Tech’s new channel already has 14.2 million views. eHow Home’s new channel already has 9.2 million views. Golflink’s channel has 6.9 million views. Trails’s channel has 4.4 million views. eHow Pets’ new channel already has 2.5 million views. TypeF | Signature Series’ channel has 2.2 million views. eHow Money’s new channel already has 1.8 million views. So, I think the critics of organic content farms like Demand Media should eat their own words.
What Exactly is a Content Farm?These critics called Demand Media a “content farm,” like that’s inherently a bad thing. But, according to Wikipedia,
“In the context of the World Wide Web, a content farm or content mill is a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines.”
Using that definition, The Huffington Post – which was awarded the Pulitzer Prize in National Reporting last month – is also a content farm. Don’t believe me? Check out Clair Cain Miller article in The New York Times entitled, “Web Words That Lure the Readers.”
So, who exactly is harmed by companies that employ large numbers of “freelance” writers? And what is so bad about generating large amounts of content which is specifically designed to “lure” readers?
If you ask me, today’s critics of content farms are like the old critics of “yellow journalism.” Back in the 1880s and 1890s, Joseph Pulitzer hired women reporters like Nelly Bly, cut the price of the New York World to a penny, and added bolder headlines, more prominent illustrations, sports pages, women’s sections, personal advice columns, and comic strips. One comic strip featured a street urchin in a yellow shirt, and a hostile critic coined the term, “yellow journalism,” as a damning label for this kind of high-voltage content.
Today, virtually all newspapers have hired women reporters and adopted bold headlines, prominent illustrations, sports pages, women’s sections, personal advice columns, and comic strips. And they’d be honored if one of their text reporters, photographers, videographers, graphic artists, producers, or journalists won a Pulitzer Prize.
So, yesterday’s yellow journalism is today’s award-winning journalism.
“News” vs. Instructional “How-To” ContentSo, why are journalists so afraid of content farms?
According to Google Insights for Search, web search interest in “news” has remained flat from 2004 to the present, while web search interest in “how to” has increased steadily. Most reporters, producers, and journalists are creating “news” stories while many freelance writers are creating “how to” articles.
And according to Compete PRO, eHow.com had 46.3 million unique visitors in March 2012, up 68.4% from 27.5 million in March 2010. By comparison, NYTimes.com had 16.8 million unique visitors in March 2012, down 5.6% from 17.8 million in March 2010.
So, I expect many of today’s critics of content farms will begin developing their own how-to content in the near future, start recruiting freelance writers to create it, or beat a path to Demand Media’s door to get their own Content Channels like USA TODAY’s “Travel Tips.” If they don’t, they’ll be yesterday’s news.
Christophor Rick (14.05.2012 15:05h): Adobe Cloud Gets Creative, Brings PrimeTime with it
I’m tracking several things coming from Adobe presently. The first is the announcement that the Adobe Creative Cloud is now live meaning you can pay a monthly fee for access to their Creative Suite 6 series of applications. Along with that there are also two new Touch Apps, but those are sold separately. The other thing I’m tracking and will have more on, probably next week, is Adobe’s “Project PrimeTime, the first fully integrated video technology platform to enable seamless viewing experiences for ad-supported TV content across desktops, TVs, smartphones and tablets including iPad, iPhone and Android devices.”
This is PrimeTime Baby!While I haven’t got much on Project PrimeTime upcoming announcement right now, I do have some previously released information that might pique your interest.
From an earlier release:
This new platform delivers premium video and ad content consistently across all major platforms, including Apple iOS, Google Android, desktop operating systems and connected TVs. Shown for the first time at these two major industry events, elements of Primetime will be available throughout 2012.
Essentially it looks that the offering is attempting to be the one-stop shop if you will for online video. It’s set to include things like streaming technologies, content protection, analytics and optimization and monetization. Over time it should work for linear, live and on-demand video. I’m quite excited to get some more info on it.
Creating Content out of Clouds
Many of us have laid on our backs in the grass and watched as clouds have scudded past often saying things like “Look, it’s Snoopy!” or “OMG a skull!”
That has nothing to do with this, well, no…even I can’t stretch reality that much. Adobe’s Creative Cloud is basically a monthly subscription, if I’m reading correctly, for access to the entire Creative Suite 6 set of applications including; Photoshop, InDesign, Illustrator, Dreamweaver, Adobe Premiere Pro, After Effects, Flash Professional, Muse and Edge Preview.
It comes in at $49.99 a month, billed yearly and $74.99 per single month. If you’ve got anywhere from CS3 to CS5.5 you can get a special intro price of $29.99 again probably a year up front .
It’s an expensive proposition that. $480 for a year of access to a cloud-based installation for the apps?
On the other hand, there are a couple other things that come with the subscription like cloud-based storage and sharing of content, integrated website publishing and hosting and “ongoing innovation” which sounds like software patches and updates.
I don’t know any person that uses all of those applications listed. People, generally being specialized into a specific type of work, are usually using a small subset. The pricing seems like it’s designed to replicate the cost of a single application. Again, the reason why I don’t use multiple Adobe applications or update regularly, I think I’m still paying off my Adobe Photoshop CS3 on the credit card.
Simultaneously, but sold separately is the announcement that the Adobe Touch Apps, Proto and Collage, are out now on iOS and new features for Touch and Ideas. They’re all available on the iTunes App Store and Google Play for $9.99 each. Signing up for an annual Creative Cloud membership can get you a deal on the Touch Apps it seems.
Article (14.05.2012 07:31h): Mobile Wallets Have Uphill Climb to Consumer Acceptance
Article (14.05.2012 07:31h): Hunger for Online Content Remains Undiminished
Article (14.05.2012 07:31h): Ad Spending in the Middle East Poised for Recovery
Blog (14.05.2012 07:31h): May 11, 2012: eMarketer in the News
דיווח (12.05.2012 11:08h): אפל תעבור להשתמש באפלקציית מפות משלה
הצד האפל של תעשיית החלומות בהיי-טק הישראלי (12.05.2012 09:27h): לאקספנד היו משקיעים נוצצים, טכנולוגיה חדשנית ולקוחות. אז היו. 100 מ' ד' שהושקעו בחברה נמחקו
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גלובס - נתח שוק (12.05.2012 06:31h): רוצים גלידה מקדונלד'ס במשחק ביד אליהו? שלמו 37% יותר
הסוף לכבילת לקוחות (12.05.2012 06:31h): הגבלות במבצעי טאבלטים וטלוויזיות
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סודות הגנום נחשפים (12.05.2012 05:46h): הטכנולוגיה שתשנה את החיים שלנו
Christophor Rick (11.05.2012 17:03h): Online Video Advertisers Can Connect with Audiences Through Metrics
Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG, which is the Total Audience Guarantee, powered by comScore Campaign Essentials or Nielsen Online Campaign Ratings OCR . Altogether, Brightroll is helping advertisers get a better grip on their audience and helping maximize those video ad views.
If you’re a regular reader you know that I favor Brightroll as the number one place to do your video advertising based on the comScore Video Metrix monthly numbers. In March of this year they showed that they’re rolling toward Hulu level video ad views with a purpose, and are closing the gap on Google sites as well read YouTube . But they also maintain an impressively low frequency ads/viewer per month of 8.5 and have a huge reach, a full 36.4% of the total US population. Over three times that of Hulu and just one-sixth of the ad frequency.
Gross. Rating Points.One of the biggest draws of Brightroll’s AudienceConnect is the iGRP, Internet gross rating points, which is the TV-like metric that has been all the buzz of late including recent articles by me . Many see it as a way for traditional, deep-pocketed, TV advertisers to make their way into the world of online video advertising.
Now, GRP isn’t really the best solution, it’s archaic and can’t be consumed in a vacuum as a determiner of whether or not an online video campaign is successful. After all, it was designed for television which is historically a lean back approach while Internet video and usage are interactive and lean forward. However, it could be the vital missing piece of the video ad convergence puzzle along with bundling which I spoke to earlier this week in the article linked above . Generally, I’m anti-bundling, but in this regard I can see some definite advantages for both advertiser and consumer.
Connect to the AudienceThe new offering from Brightroll gives that TV-like metric, but in a more real-time fashion meaning that campaigns can be tweaked on the fly and optimized for whatever the main goal of the campaign is, be it brand awareness increase, favorability, purchase intent or message recall.
There are three major features in AudienceConnect
In-flight Audience Measurement: Advertisers may use the in-flight insights about reach and brand metrics as well as measurements from third-party providers and iGRPs with comScore Campaign Essentials or Nielsen Online Campaign Ratings OCR to ensure video ads are reaching the most relevant audience.
In-flight Optimization: BrightRoll uses data from established and highly-credible third-party sources, such as comScore or Nielsen, to provide demographic information including age, gender, household income and number of households with children, as well as geographic location. Brand metrics including favorability, purchase intent, awareness and message recall are based on survey data provided through Dimestore and Vizu.
User-friendly Interface: The AudienceConnect dashboard is intuitive and easy to navigate. A help center including a glossary and frequently asked questions FAQ section is also available. In addition, the insights modules provide intelligent and expert perspectives on key data trends.
Far Beyond TV and the Old GRPAs you can see from the screenshots and the information above, 
this all goes far beyond what television advertisers have been working with for decades and throwing $72 billion at. That is what I see as the major draw to online video advertising in general. Combine that with falling traditional TV viewing and rising Internet video viewing and well, it’s plain to see where your target audience is going.
In terms of ROI and campaign effectiveness, the amount of data you can accrue about where your videos are being seen, who they’re being seen by and when they’re being seen is staggering. On top of that, with the proper partners and implementations, you can track a consumer from initial contact with a brand all the way through to retail purchase at a traditional brick-and-mortar retail shop. Granted, you won’t capture them all, some of them see it as an invasion of privacy, but this year things have definitely moved toward a more consumer-friendly video advertising experience thanks to initiatives like the Advertising Options icon check any Google ad and you’ll see it in the upper right hand corner generally . Moving forward that is something that is going to be of vital importance. It’s best to tell them what it is you’re tracking and hope that the majority are informed enough to know that it’s not really damaging to them. Consumers have needs and being able to match your products with those who have the highest need is just good advertising. The key is going to do that as non-intrusively as possible without invading their privacy.
Chris Atkinson (11.05.2012 16:43h): YouTube Mulling Over Subscription Service For Premium Content
Google-owned YouTube appears to be considering a subscription-based service for premium content, according to the New York Post. What that seems to mean is that YouTube will be adding some premium content and putting it behind a pay-wall, and won’t be charging for stuff that is already free. The move is being considered because many of the content providers who want to go on YouTube are not too keen on putting their content up on the site for free with just the advertising dollars, so to accommodate those providers, YouTube is thinking about making a pay-for-play deal.
What Does This Potential Move Mean For YouTube?Well, it just means they continue to try to be everything for everyone. We’ll still be able to go on the site and see pretty much all the stuff we’re already seeing, but we’ll have more options if we decide we want to pay for other content. It’s kind of like when YouTube started providing movies and putting little price tags next to them. What you may not have known is that YouTube has been doing this, but not with something many of us in America care about: there’s a subscription service called WillowTV that plays cricket events around the world for roughly $50.
I can only imagine which kind of businesses have been approaching YouTube about pay-wall content, but it would be stellar if any of the major sports offered their services. Or bands offering full concerts and tours. Maybe cable companies unleashing some of their episodes. But knowing the brands that flock to YouTube, it might be some smaller-scale sports and music providers looking to get there, but production on their shows are expensive and can’t rely on the advertiser-only model.
Every time this kind of idea pops up, we start wondering what the next thing we’re going to have to pay for is going to be. If the door is opened, then everything is subject for a charge to your credit card. But I don’t think this news is going to eventually mean that we’ll have to plunk down 50 cents to watch, “Baby laughing” or “Star Wars kid.” It appears to be the YouTube spirit: let’s try to have something that appeals to all sorts of different people, we’ll have a ton of free stuff, some pay stuff, almost everyone’s happy, some people will be mad, we move on.
גלובס - היי-טק תקשורת ואינטרנט (11.05.2012 14:04h): פייסבוק עשויה להעלות את מחיר מנייתה עקב ביקושי היתר
Christophor Rick (11.05.2012 13:06h): Not Focused on Mobile Video? You Should Be! More than 50% of U.S. Mobile Subscribers Have Smartphones
Nielsen just put out the March 2012 numbers of smartphone penetration in the US and for the first time, it’s topped 50%. That means an estimated 150 million. If you’re not putting your video in formats that they can consume yet, get on it!
I’m sure many of you are, and are targeting the iPhone and its iOS operating system. However, it is continuing to fall behind to another mobile OS, you know the one I’m talking about, Google Android, which now holds 48.5% of the market. So that’s roughly 75 million users.
Smartphone Operating System Share
Smartphone OS Share of Smartphone Owners Android OS 48.5% iOS 32.0% RIM Blackberry 11.6% Windows Mobile 4.1% Windows Phone 1.7% Other 2.1% Read as: During Q1 2012, 48 percent of smartphone owners had a device that runs on the Android OSSource: Nielsen, Mobile Insights, Q1 2012Sure, iOS is still going strong with 32% and there are something like 20-30 million iPads out there now including 15 million according to Apple’s sales numbers last year. But simply targeting the iOS crowd could be missing out on a massive section of others.
With new Android tablets boasting things like 2GB of RAM and quad-core Tegra 3 chips, they could certainly begin to expand their market share as well.
But this is all about the smartphone, so let’s leave tablets out of it for now.
Even if you’re more rigorously targeting specific demographics, you should still be making sure your video is available on all platforms. Look at the recent Nielsen numbers on smartphones by ethnicitiy for example.
Here are some other interesting facts in demographic breakdown for smartphone owners.
50.9 percent of female mobile subscribers carried smartphones in March 2012, compared to 50.1 percent for men. Looking at multiple smartphones are particularly popular among those ages 25 to 34: More than two out of three in this age group have a smartphone. Asian Americans lead smartphone adoption with 67.3 percent using a smartphone as their primary mobile handset. Almost three in five Hispanic mobile subscribers use smartphones, and a majority of African-Americans own smartphonesVideo marketers and advertisers, as well as video content publishers and creators need to seriously think about the mobile phone as a platform on its own and many of you do, but for those who aren’t yet, what are you waiting for?
Now if we could just get some updated research on things like how, how long and where those smartphone users are consuming video, we could better target them, not only with content that fits their attention span but also with ads and marketing content that suits their tastes and viewing locations. I mean, who needs an ad for a North Face parka in Hawaii or for suntan lotion in Milwaukee. Well, alright, we do get sun in Milwaukee, maybe 30 days per year…
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Tim Schmoyer (10.05.2012 22:30h): YouTube Advertiser Playbook Review & Video â
As most of you know, YouTube recently launched several new video advertising products as well as some new tools and resources that are aimed at helping businesses jump into the world of online video marketing. As part of this, they released an e-book called the “YouTube Advertiser Playbook” which is specifically geared toward companies who want to use video to market their business, but don’t know exactly where to begin.
While we plan to cover their Advertiser Playbook in-depth in the coming weeks and we’ve already covered part 1 here , we thought we would use this week’s Creator’s Tip video to provide a summary and overview, as well as to highlight a few of the tips and ideas that this playbook contains.
Click here to watch this video.
YouTube’s Advertiser Playbook Cliff Notes EditionThere are four basic parts to the YouTube Advertiser Playbook:
Getting Started with Video Managing Your Videos Promoting Your Business Tracking Your Success Getting Started:This section is fairly basic and geared more towards individuals who don’t have a lot of experience creating and posting videos on YouTube, although it is worth the time to skim through it as it may remind you of something you are not currently doing or an idea you have not yet implemented with your videos.
Managing Your Videos:Again, this section does have a lot of basic information, especially if you regularly upload videos to YouTube, however, if you haven’t made any recent changes to your channel, we do suggest reviewing this section again to find ways that might refresh the look and feel of your channel and give you additional ideas on how to make your content more engaging.
For example, there is a great section under here called “Four Ways to Build Your Community on YouTube”. The tips are:
1. Respond to comments. Engage in what people are saying around your video, encourage them to be a part of it, and start forming that community around your content.
2. Subscribe to relevant channels. Stay on top of what other people are doing in your niche on YouTube. Stay engaged with that community.
3. Make a schedule for creating new videos. You want to make it easy for individuals who subscribe to your channel to know when you will have fresh new content.
4. Promote your videos outside of YouTube. YouTube has devoted an entire section of the playbook to this exact topic.
Promoting Your Business:This section gives a lot of information as well as a step-by step tutorial on how to us Google’s AdSense for video. It gives you ways to set up TrueView ads for your videos, pre-rolls on videos, etc.
One of the best tips we found in this section was to utilize QR codes to help promote your video. These can be put on any promotional material you put out, business cards, newsletters, etc.
Tracking Your Success:This takes you through how to use YouTube Analytics and Analytics on your AdWords for planning your video campaign. It is pretty basic and fundamental but it does go into understanding the raw data and how to use that information to plan future campaigns and content for your videos.
In case you haven’t done so already, you can and should download YouTube’s Advertiser Playbook – HERE.
Christophor Rick (10.05.2012 21:21h): Akamai and Kaltura Offer Video Best Practices for Video Analytics
While out casting my net in hopes of finding something interesting to tell you all about, I ran across a recent video over at the Kaltura Blog that was talking about Video Analytics best practices and I thought, gee, that’s some interesting stuff. Especially since my earlier video analytics article this week got such a great response.
Girish Bettadpur, Sr. Product Manager at Akamai sat down with Kaltura and discussed some things he sees as being of vital importance in regards to video analytics at the Kaltura DevConnect conference last month.
Girish breaks video analytics down to two pieces; context and monitoring. He also talks about the impact that all these new connected devices are going to make on your analytics, etc. TV Everywhere is expanding and Ultraviolet is expanding which all means more eyes online in the long run.
One of the things Akamai is doing is user feedback to make sure they are tweaking the delivery of the content to maximize user experience satisfaction.
Check out the whole video and get some insight into how often you might want to check your analytics and some different strategies for keeping an eye on them and changing things.
גלובס - היי-טק תקשורת ואינטרנט (10.05.2012 17:29h): ×
Christophor Rick (10.05.2012 17:19h): Monetize Your Video Content with New Vzaar Paywall Partnership
Vzaar, the online video hosting service, is giving you a new way to monetize your content through a new partnership with MPP Global Solutions who is supplying them a paywall solution. Now you can use the Vzaar service for all your online video hosting and serving needs and throw up a paywall to monetize that premium video content either in addition to or in place of video ads.
If you ask me, I think I would rather have a paywall than video ads. However, it’s all about price versus perceived value. I like Hulu because it’s $8 and I get all the stuff I might miss with my over-the-air TV tuner DVR card in my PC. It works extremely well. Plus, if I get nostalgic, they have all that old stuff to watch for a night on the couch. That’s perceived value to me.
Since Vzaar is all about hosting video and not about taking payment for your content they needed to do a comic book-like team up and form a new super powered team with MPP. So who is this MPP Global anyway?
A little research showed they are a major online payment processor who are partnered with some other big online video names like Brightcove, Accedo Broadband and Edit.tv. They also do payment processing for Philips Smart TVs, the Times Online and Playjam a connected TV social gaming platform . So they know what they’re doing is what I’m getting at.
MPP the GatekeeperNow you can upload content to Vzaar and set it to private if you changed the default then, be sure to limit the videos to the domain you want them on.
Once you’ve got them all in place you can then head over to MPP Global Solutions and setup the ePayment page or paywall if you prefer. You can set it to be either pay-per-view or subscription-based and the pages are customizable.
The thing is, before you can even work with MPP Global Solutions, you need to contact them, get an account set up, and they’re most likely going to take a sizable cut of the monies you accumulate. It’s all very closed-loop in that there is zero information about any of it on the consumer-facing side of the website, zero transparency until you talk to them. That generally means it’s pricey and they only want to work with high volume sites that are going to generate large amounts of revenue. Just my personal feeling about it all, nothing against them per se, but when I see a site like that, it’s the first thing I think. They make you ask so they can find out whether you can afford it or not.
So while you can do it with Vzaar and MPP Global Solutions, there’s no clear path on how to do it and no guarantee that you’d qualify to even become an MPP Global Solutions client. This made me start thinking that I should do an article talking about all the ways you can monetize and a list of services to do just that for online video. So I’ll start doing some research on that. Since I’m a small business owner and I have some video projects in the works it’s something that would be partly for my own records as well.
So off I go, instead of further stealing thunder from this, I’ll go start that new article straightaway.
בדיקת "גלובס" (10.05.2012 13:44h): הבנקים הוציאו 3 מיליארד שקל על מחשוב ב-2011
עובדי בזק נגד משרד התקשורת (10.05.2012 12:33h): מאיימים בסכסוך עבודה
גלובס - נתח שוק (10.05.2012 12:11h): קניתם בקיקה ושילמתם מראש? כדאי לכם לשכוח מהכסף
פרשת פברוק החטיפה (10.05.2012 12:11h): סיוון כהן מחדשות 10 יצאה לחל"ת
עובדי קיקה זועמים (10.05.2012 12:00h): "סיפרו לנו שיש לנו גב מהרשת העולמית"
הערכות (10.05.2012 11:15h): אילן דה פריס צפוי לעזוב בקרוב את רשת
גלובס - נתח שוק (10.05.2012 11:08h): בייגל בייגל שוב בראש דירוג הפרסומות האהובות
כפי שנחשף ב"גלובס" (10.05.2012 11:07h): EMC רוכשת אתXtremIO ב-430 מיליון דולר
גלובס - היי-טק תקשורת ואינטרנט (10.05.2012 10:38h): מדינול של הריכטרים קיבלה אישור FDA לסטנט חדש
הסוף לכבילת לקוחות (10.05.2012 08:42h): הגבלות במבצעי טאבלטים וטלוויזיות
1,000 מיליונרים חדשים (10.05.2012 08:02h): פייסבוק מחלקת הטבות לעובדיה
מניית היום (10.05.2012 07:51h): חברת ביומד המזנקת 5.5% לקראת אישור FDA
Article (10.05.2012 07:31h): Luxury Brand Apps Can Open the Mcommerce Door
Article (10.05.2012 07:31h): Online Sales per User Continue to Climb in North America
Article (10.05.2012 07:31h): Ecommerce in Brazil Surges with Middle-Class Adoption
עוד צרות לקיקה (10.05.2012 06:10h): לא תועבר הפעילות לגלובליקום טרייד
גלובס - נתח שוק (10.05.2012 05:59h): ×
גלובס - נתח שוק (10.05.2012 05:40h): ×
גלובס - נתח שוק (10.05.2012 05:27h): תקציב הפרסום של אופיר טורס עובר למשרד זרמון DDB
גלובס - נתח שוק (10.05.2012 05:05h): ×
בשל ל"ג בעומר (10.05.2012 04:40h): רייטינג נמוך אמש בפריים טיים
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קשיים תזרימיים בקיקה ישראל (10.05.2012 02:22h): עובדי החברה לא קיבלו שכר
Reuse, Recreate and Repurpose (09.05.2012 21:30h): Tips to Raising Your B2B Online Video Results [eBook Overview]
I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn’t heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online video presence, so I thought I would share.
Some Online B2B Video BackgroundAccording to the Content Marketing Institute, online B2B video viewing was up 27% 2010-11. That coincided with the fact that confidence in video itself jumped 36% among B2B marketers so now 61% believe it to be effective. It now ranks fairly high in the table of B2B Content marketing tactics, edging out whitepapers, webinars, microsites, print magazines, research reports and even traditional media and some new media formats like ebooks, podcasts and digital magazines or mobile content.
In terms of belief in its effectiveness, video was edged out by only In-person events, webinars/webcasts, and case studies. For reference, social media is a 50/50 split currently.
Maximize Online B2B VideoMajor concerns about doing online B2B video marketing are:
Where the heck am I going to get all of this content? How can I use our fresh new content recent white papers, webinars, blogs, etc. in a way that improves engagement?The eBook offers a five-step system to video production best practices for online B2B video. I’m not going to do a whole, re-write the ebook deal. I’m just going to poke at the points a bit and let you decide if you want to read the whole thing.
Step 1 – Identify Existing Content To Reuse In Online VideoThey say that, you’ve probably got loads of video content you can already start using to reach other businesses you want to work with or sell to. First off, you need to gather and catalog all of that content, it will probably be far more than you think.
Step 2 – Plan The Right Type Of Video For Your Content StrategyIn order to use that content you need to first create a video content strategy, then identify existing content, plan what type of video to make and build a script for it. Insert advertisement for Knowledgevision software in eBook.
There was a tidbit I found interesting, “the consensus among online video experts is to know your audience and to create a user experience tailored for them or, better yet, one they can tailor for themselves.” Ummm…yeah.
Step 3 – Build A Script For Your Video Using Published ContentIn this case they’re not really talking about putting together all of the dialog and blocking and scenes, but more about organizing the content that you’re going to use in a particular piece and storyboard it into a logical flow that will appeal to your particular audience. They also say you could find people in your organization who are passionate about a particular topic and that could then replace any need for a script.
Step 4 – Match Your Existing Content’s Message And Brand FitThis is all about branding consistency and cohesiveness. If your company doesn’t have any of these types of policies at present, it might be time to start looking into it. Here are a few tips from the eBook.
Considerations for Branding In Online Video:
The length of the piece, which is a factor of the end user; An awareness/branding piece isn’t the same as a demand generation piece. But both can be used to support recognition.They go on to classify three types of videos; showpiece, workhorse and long-tail. Showpiece videos are clearly the flashy ones that are short and high energy. Workhorse videos have more information about the company and the products. Long-Tail videos are the deep dive videos that start giving your target audience loads of information that they need to work with you and your company/products, etc. In terms of quantity of videos they say it’s best to have tons of showpieces, a decent amount of workhorse and a few long-tail videos.
It does sort of look like a brontosaurus…
Step 5 – Find Opportunities To Use Your Recreated Video ContentHere they talk about testing different distribution channels. You might find that YouTube doesn’t work for you but another online video site might. You might find that particular lengths of video need to vary in order to be more useful to your audience. For example, you might need a larger amount of shorter videos see that monster above .
In the eBook they say, “B2B marketers report that the biggest value of YouTube is how it exposes their marketing material to long-tail searches that tend to come up more often in search results.”
Overall, the Reuse, Recreate, Re-purpose ebook offers some interesting insight for B2B online marketers in terms of video so it might not be such a bad idea to take a bit more time and read the whole thing if you’re working on something like that or looking to better your results.
Christophor Rick (09.05.2012 19:16h): Metrics and Bundling Key to TV/Online Video Advertising Convergence
A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising. Some reports in the past have said using TV, online video and print combined works best. Some others, like the one I’ll be talking about today, have suggested that print is dead not in so many words and that online video is the key. Now the question remains, should it be paired with display or TV or something else?
MethodologyAdap.tv and Digiday did some digging and pulled together some numbers together to give you some insight into where you might want to be spreading your advertising dollars. They polled the Digiday user base and got a cross section of online video users that included; agencies, brands, publishers and ad networks or DSPs. There were 638 respondents and they were incentivized with chances to win conference passes and/or the tablet of their choice.
Here’s the break down.
It was conducted in late March and early April of 2012 from the universe of Digiday subscribers, conference attendees and speakers who themselves represent digital media and marketing professionals.
Video Ads + ?? Are BestRight out of the gate, almost half of the respondents said that online video advertising should be more aligned with TV over display. But 40% did say that display was the right alignment. The remaining 11% thought it might need to be its own medium and that means it would need to be seen completely differently. I think it’s more like a mixture of TV and display in that it’s interactive like display ads but contains far more content per second of viewing, like TV does. If I had been asked, I would have been hard pressed to say one or the other and might have been in that 11% minority.
However, only 10% stated they believed that online video advertising was a replacement for TV advertising, while 62% said it would complement it. That’s an increase of 6% for the latter from 2011 so it shows that people are starting to see the power of a combined TV/online video campaign.
33%, up from 28% in 2010, said it was neither. The report takes that to mean they believe online video stands alone in the minds of those respondents. They didn’t put the actual wording of the question in the report so it’s hard to know if what those 33% meant was that they’re not doing TV advertising because in the report it says, “their use of online video is more likely to be a complement to TV rather than a replacement for TV.” If they’re not doing TV advertising and the question was “do you feel online video complements or replaces your TV advertising?” then the answer would be neither, right?
One Metric to Rule Them AllYes, I’ve used that sub-header in the past. When I do that, it generally means there’s an ongoing thread in the industry, and in my mind, which needs to be addressed. For example “When is a View a View?” which I think has been addressed but not really ever formalized. There are probably ten uses or variations of that which I’ve used in the last year.
This time round, it’s once again talking about the unification of TV and online video metrics is a unifying factor. Yet, already this year there have been numerous announcements of just that. It could be that the survey was done before some recent GRP announcements starting trickling out as I think they were mid/late April. In fact, another just slid across my desk today from Brightroll who is offering iGRP measurement for in-flight audience statistics.
Regardless, it’s abundantly clear that a comparable metric is required between TV and online video advertising. I do not believe it should ever be the only metric that is taken into consideration because, as I said before, online video advertising has all manner of other things that make it unique like interactivity, but I do believe that traditional TV advertisers do need a way to compare ROI between TV and online video to truly see the value in the latter.
So then the question remains, what is that one metric to bind them all?
Well there’s the rub. It seems that agencies and brands are sort of split on what that should be. Brands want it to be brand engagement, a full 73% of respondents agreed. However, click through, which I think should be important but requires more tracking because I often accidentally click through a video ad trying to pause a video, etc. is still debated amongst them. Agencies say it’s not at all important while brands placed it third. In fact, they think it so important it topped TV-like metrics.
Screen Convergence Beats Metrics ConvergenceMuch to my satisfaction is the report’s paragraph on connected TV ad spend. If you read my articles often, you know I have been telling everyone to get their ducks in a row and get their video ads out to connected TVs. Did you all listen? If you did you probably got some good rates and probably had ease of getting inventory. Now, it looks like things are going to heat up in connected TV advertising. Both advertisers and publishers jumped in regards to ad spend and support for connected TVs over last year. A full 20% leap for advertisers and a cool 9% more publishers in fact.
Clearly, there is a group that realizes the power of connected TV. The report seemed mystified over why all these people are moving toward it as an additional 38% said it would be in the plan within 12 months. They suggested Apple TV… I like to think I had a hand in it. Did I? Have you or are you working on connected TV advertising because of ReelSEO?
Alright, enough seeking validation for our work and back to the work at hand.
Ad Spend Sands ShiftingNearly everyone sees ad spend increasing for online video. Brands, agencies and ad networks were almost unanimously together 93% in their belief that ad spend for online video would increase around 23%. On top of that, 80% of publishers stated average online video ad CPMS saw increases of 11% and 83% of them said ad fill rates for online video ads was up around 14% on average over last year.
Is TV bundled with online video ads? Pfft… Actually the broadcast and cable companies in the mix were split nearly dead center 52/48 on that with the minority saying they do bundle. This is part of what I see as the problem, the cable companies are still fighting online video, as evidenced by their attempts to push Hulu to require pay TV authentication for users instead of openly embracing it and trying to make the most out of the situation. If they were smart, they would be giving consumers reasons to plug those connected TVs into the network to further expand revenue through advertising. As it stands, around 1-in-5 US households has a connected TV, but most don’t connect it to the Internet.
I think that bundling of online video and TV ads could have far-reaching impact on the industry. When combined with things like real-time bidding ad exchanges and cross-network purchasing it could create a marketplace that premium publishers would want to get involved in. Instead, many of them only do private placements of ads through their own ad sales force. If they were able to get top dollar for their inventory through an ad network and RTB exchange they might be willing to loosen up the restrictions on using them. That’s something that the online video ad network industry needs to address but there are numerous other problems that would need to be addressed as well.
Some video ad networks are working on things to help increase ad bundling and metrics convergence already and that’s a step in the right direction. I think that getting major publishers on board and believing they can get top dollar for their inventory through an exchange or ad network is going to be vital to continued growth and might even be the linchpin in bundling TV and online video one day.
Video Lighting Basics for Beginners (09.05.2012 17:19h): Introducing ReelRebel Episode #1
The following is the first episode of a new weekly video series that we’re launching in conjunction with our friend and host, Stephen Schweikart of Vscreen.com. Our goal with this new series is to expand the instructional content that we offer to not only focus on best practices for video marketing, but to also offer help with basic and advanced tips for planning, shooting, and editing video. After all, it’s pretty difficult to market a video if you don’t know how to produce one.
The show, which we’re dubbing “ReelRebel,” will covering everything from beginner’s basics This one’s pretty basic – to advanced tutorials and techniques for those more experienced video pros – to product reviews for both hardware and software.
Why ReelRebel? Here’s what Stephen had to say about it,
“Our videos will be a bit unconventional…viewers can expect to see a blend of humor and satire in how we present the material. We believe that adding a different twist will not only engage viewers more effectively…but mix a little fun into the process as well”.
ReelRebel Episode #1 The Basics of Video LightingClick here to watch this video.
Note: Keep in mind that this is our first episode and as always, we want your feedback so that we can do our best to continually improve upon what we do each week. If you have any suggestions for this show, please let us know in the comments area below.
Christophor Rick (09.05.2012 16:23h): Why You Should Be At Streaming Media East Next Week
Streaming Media East is ready to hit New York City next week and we’ve got the top reasons why you should be attending. As an added bonus, we’ve also got a discount code for you to shave off a bit of the price to make it even more enticing. Ooh la la! If you’re using video for your business, you need to get to this show.
What You Can Learn at Streaming Media EastThe Streaming Media East show offers a wide range of information for those using online video in their business. The show offers everything from how-to sessions to networking opportunities for SMB, enterprise and higher education along with everyone in between. How-to sessions will get you up to speed on a variety of things like setting up live streaming production and getting your social video initiative off the ground and “viral” are we still using that word? . Other how-to’s will have you live captioning content for webcasting, and optimizing your video for HTML5 and Flash.
You know what I’m talking about, all the stuff we try to fill your heads with every day here at ReelSEO, so you can see why we’ve hooked up with them.
Who You Can Meet at Streaming Media EastThe list of speakers reads like a who’s who in the online video industry so giving you a complete list would be information overload, so I’ll pick and choose some gems.
For example, we’ll kick off with occasional contributor, Mr. Kevin Nalts, the Viral Video Genius I guess we are still using viral . He’ll be on hand to talk about making a living off of YouTube. Matt Frost, the Senior Business Product Manager for Google Chrome will be offering the opening keynote on Tuesday. Rob Roskin, Sr. Mgr of Video Operations and Emerging Tech from MTV Networks will be talking about live stream production. Jim Louderback, CEO of one of my favorites, Revision 3, will be on hand talking about YouTube New Content Channels.
Ran Harnevo, SVP of Video at AOL will team up with Alisa Bowen, GM of the WSJ Digital Network, Marc DeBecoise, SVP & GM of Entertainment at CBS Interactive, Rob Barnett, Founder and CEO of My Damn Channel and Scott Reich, VP of Original Content & Programming at VEVO and they’ll talk about the value of original web series. Oh how I wish I would be on hand for that one!
Brett Wilson, CEO of TubeMogul will be on a panel discussing Internet TV and cord cutting.
Other companies with representatives on hand include Microsoft, Adobe, Akamai, Boxee, Cisco, Ericsson, HBO, MLB.com, Qualcomm TiVo, EPIX, Roku, Turner Sports, and Viacom along with many, many more.
What I Would Do at Streaming Media EastOne day I will make one of these shows because I think it would be invaluable both information and networking wise. However, I won’t be at this one, but if I were, I would be at the following sessions.
Monday – The first session is a tough call as I’m familiar with both topics but I think that Streaming Media Delivery – Servers and Clouds would top Encoding for Flash, Mobile, and HTML5 because I know less about that one and would get more out of it. After that I would check in on Live Webcasting from Soup to Nuts.
Tuesday I would probably hit the Opening Keynote they’re giving away 12 Google Chromebooks?! then pop on over to HOW-TO: Technical Setup of Live Streaming Production. After that it would be Handicapping and Reviewing YouTube’s New Content Channels. In the afternoon you would probably find me at Original Web Series at the Tipping Point and after that MPEG DASH: Opportunities and Impacts on Adaptive Streaming would win out over the others. Wrapping up the day would probably be a toss up between Internet Television: It’s Broken Already and Will Internet TV Accelerate Online Video’s Growth or Keep Television Stronger than Ever? Then of course some networking afterward.
Wednesday would lead of with Jim’s keynote followed by Balancing the Viewer Experience and the Need to Monetize. After that I would be all over Down and Dirty: Live Streaming on a Budget but that would get trumped by The Business of TV Everywhere. Then you could find me at Best Practices for Planning A Content Curation Strategy or maybe Finding, Growing, and Cultivating an Audience Online and I would wrap up my show with The Digital Living Room.
Hey but you can attend and save a bit of cash in the process because all ReelSEO readers get a $200 discount on registration. Plus, take advantage of our FREE exhibit hall pass. Use code RLSEO12 or follow this direct link for registration. If you do, drop me a note and let me know what you saw and learned.
קרע חמור בהלו 015 (09.05.2012 14:54h): היו"ר שכטר פיטר את המנכ"ל
מסתמן (09.05.2012 14:26h): רוב חברי ועדת הנדל"ן ברשות השידור יתמכו במעבר ללוד
גלובס - היי-טק תקשורת ואינטרנט (09.05.2012 14:22h): אנדרה דהן קיבל 27 מיליון דולר עבור 4 שנים בקומברס
נייס מכה את התחזיות (09.05.2012 14:19h): 21% זינוק ברווח למניה; 215 מ' ד' הכנסות
גלובס - היי-טק תקשורת ואינטרנט (09.05.2012 13:53h): מייסד JDate יבקש תוך 20 יום פשיטת-רגל בארה"ב
גלובס - נתח שוק (09.05.2012 13:43h): טורנדו משיקה קו מוצרי חשמל לבנים של מידאה
עכשיו זה רשמי (09.05.2012 13:27h): ניופאן יוצאת למכרז על תקציב טושיבה
בזק עקפה את התחזיות בשוק (09.05.2012 13:20h): הרווח הנקי זינק ב-43% ברבעון
ביה"ד להגבלים לפישמן (09.05.2012 12:07h): למכור 9% מהאחזקות ב"ידיעות"
גלובס - נתח שוק (09.05.2012 12:04h): האם יש אמת בשמועות על הסכנה בשימוש בדאודורנט?
מציירים כסף (09.05.2012 11:26h): זינגה שרפה 210 מיליון דולר ב-3 חודשים
רבעון עגום לשופרסל (09.05.2012 10:39h): הרווח נפל ב-31% ל-38 מיליון שקל
גלובס - היי-טק תקשורת ואינטרנט (09.05.2012 07:36h): החברות שאפשר לעשות להם "לייק" אחרי הנפקת פייסבוק
Article (09.05.2012 07:31h): Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory
Article (09.05.2012 07:31h): Smartphones Are Mom’s New Babysitter
Article (09.05.2012 07:31h): Broadband Penetration Increases, but Connections Still Weak in Russia
גלובס - נתח שוק (09.05.2012 06:35h): "הצרכן של היום לא רוצה לצאת פראייר בעיני עצמו"
How to Optimize & Maximize Video Views Over Time (09.05.2012 01:16h): Analyzing the Highs and Lows
We’ve talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics. But maybe after you have a video that gets some good views, you start seeing a dip, and you might wonder how to keep it afloat or maybe give it new life. A YouTube Webinar presented in March shows the everyday life of a “viral” video, from the point that you see a spike in views to the point where the views may not be as strong as they once were, and what you might like to do during all phases of a video’s highs and lows.
Maximizing Views: Analyze Three Phases Of A Video On YouTubeThe webinar, credited to “Stefan, Devon, and Sherif” from March of this year, goes over three phases of a video’s life:
Here’s what’s happening during the spike: people are watching your video in droves, they’re discussing it on social networks, it’s a trending topic. Here are some steps to follow when your video is cranking out views:
Tie your video to trending events, topics, or videosThis is called tent-pole programming and you are leveraging something already popular for your own video, and it’s all the better if your popular topic is something that is current, something that people are already searching for. This is a piggyback technique that you see everywhere on YouTube, for good or ill, but if you have great content, it can get a substantial view count quickly.
You can tie your videos with other videos using video responses, and I’d say that there should be relevant connecting tissue between the two videos. People who like one video for certain content are likely to enjoy another video with similar content or topics. We’ve already seen that this year with the “S*** [People] Say” phenomenon.
Create presence on relevant online communitiesGo to Reddit, FARK, Digg, etc. Get into the conversations on those sites. Become a trusted member. Then start sharing your videos. That’s usually good form. This also works with blogs and other websites that are relevant. Many times you can get a video shared without having a relationship with those sites but it’s more likely to be picked up if you do, and especially if you have something special to share.
Build and maintain your subscriber baseThis is where you get your viewers involved. Calls-to-action. I always think of stuff like “Epic Rap Battles of History,” which has two simple calls to action on every video: Who won? Who’s next? Take a look at this recent one between Marilyn Monroe and Cleopatra has some material that might offend and stay around for the call to action near the end:
Click here to watch this video.
The whole point of building a subscriber base is giving them incentive to come back every time you make a new video: regular publishing is the main one, since people look forward to seeing what you make next and will feel like you don’t care if you don’t make them fast enough.
Phase 2 – The Dip: How Do You Minimize The Dip’s Fall?At some point, obviously, your video isn’t going to be super hot anymore. It happens to even the most popular of entertainment. So what can you do to keep that dip from dropping all the way to the ground?
Keep your video fresh in the homepage feedThis is sort of a maybe-sorta-kinda kind of deal…maybe. The suggestion here is to keep your homepage up with a flurry of activity: likes, favorites, shares, and new playlists. Everything you do in this regard can show up in a subscriber feed–although I always check the box that says, “Show uploads only,” on my own, so I’m really only interested in new videos and don’t really care much about what the people behind the videos I subscribe to are liking/favoriting. I admit though, I’m not everybody.
So this is a good tip, because most people probably don’t check that box. And every time you do something new on YouTube, your activity will show up in their feed and will be a constant reminder that your videos are pretty awesome.
Keep the conversation going around your videosThis is one that is a definite must. You can spend hours just on comments and not just on YouTube. There’s a validation phase for your viewers in your video’s life, and you make them feel involved, special, and a part of the process when you take time to respond to their comments. Heck, this Philip DeFranco-led SourceFed show takes time every weekend to make a whole show to review the stories they did over the week and take time to single out some commenters:
Click here to watch this video.
But you don’t have to do that even though it’s a great idea . All you have to do is respond, and ask more questions, and so forth. And, hint hint…the more comments you get, the better the YouTube algorithm responds to the related video.
Phase 3 – Flatline: What Happens To Your Video In The Afterlife?Many videos never really die, they just don’t rack up views in the millions-per-day that they once did. But, your most popular videos still get watched an envious amount of times. The key here is to write good metadata for when people want to find your video and there isn’t a link handy.
Have great metadataGreat metadata is relevant metadata: tags, titles, and descriptions should all describe the video in the best way possible, while using a mix of popular search terms with specific search terms to your video. For good metadata, I’d suggest taking a look at a Freddie Wong video and the tags, titles, and descriptions he uses. But you’ll see general and specific terms mixed together, a good title, and the description will be as detailed as possible. This is so that once the buzz has died down on a video, I can go to YouTube’s search engine and start typing a few keywords into the field and it will be able to narrow down the right videos for me.
Create sets of contentEach video you make can help the next video, through playlists, annotations, and other links. So if you have a really popular video, it behooves you to use it to get people to watch other videos in your library. This can be done by going with the playlist feature, in which you can get people started on the most popular videos and get them “hooked” to where they’ll watch all of them, or you can use annotations within the video to direct people to those videos. Check out this Freddie video, where he gives you dynamic links to previous videos at the end:
Click here to watch this video.
In the end, this kind of advice just tells you that you need to be always active in the life of a video. Always find ways to get people watching by using all the different tools YouTube offers, delve deep into the YouTube Creator Playbook, and follow the blueprint. It’s not guaranteed to work, but with great content it has a very good chance of catching fire.
Tim Schmoyer (09.05.2012 01:15h): Amazon Looks for Web Series, Revision3 Gets Discovered & More GooTube Goodness [Reel Web #38]
This week on the Reel Web we discuss several video news items from the past week… Google Hangouts On Air launch to all users, the purchase of Revision 3 by Discovery Communications, Amazon looking for original video shows, and more changes to YouTube’s platform and more.
Click here to watch this video.
Google Hangouts On Air Finally Becoming Available to EveryoneFor several weeks we have been discussing the new Google + On Air and Google finally announced that it would begin releasing access to all users. To begin you’ll want to click “Start a Hangout.” Then invite people to join. Be sure to name your Hangout and click “Enable Hangouts On Air.” Because of the number of users on Google + they are rolling it out slowly. Be sure to click on ReelSEO and Tim Schmoyer for notification when we have access to Google Hangouts On Air
Discovery Communications Purchases Revision3Last week Discovery Communications, otherwise known as Discovery Channel, purchased Revision3 and all the network shows that are part of it on YouTube. This is an example of another step towards the Online Video World and TV World merging as we go forward in the future. Discovery Channel sees this partnership as a huge benefit since Revision3 is able to produce content at a far lower cost than Discover Channel and they plan to utilize the expertise and experience Revision3 already has in the online video space.
Amazon Looking for Original Web Video ShowsAmazon recently announced it is looking for content to feature on its Instant Video Network. They have realized the benefit of having an original webseries on their platform and they are opening this up to all creators. If they like your idea they will option the idea for $10 grand and if they decide to produce it you will receive $55,000 plus royalities.
Additional Changes and Updates to YouTubeYouTube also announced last week that they are investing an additional two hundred million into promoting their original content series on YouTube. They plan on promoting across YouTube, Google advertising and other locations. They also rolled out a new feature that enables YouTube to suggest channels they think you might be interested in based on a topic you search for. If your channel is good at discuss a particular topic or niche, this could be a great boost for additional views and subscribers.
Finally in YouTube news, two YouTubers who are part of NBC’s Escape Routes Reality show are out performing the other contestants in terms of audience engagment and participation. It appears that YouTube might be an easier social media site to encourage engagement then even Facebook or Twitter.
Kevin Nalty Explains How Big Networks on YouTube WorkIf you are interested in learning how large networks like Maker Studios, Machinima and Revision3 operate and make their money on YouTube, Kevin Nalty has provided a great article that explains a lot of how they each operate as well as different revenue models they have.
QUESTION: Is your YouTube audience more engaged than your other social networks?
Chris Atkinson (08.05.2012 16:15h): 4 Steps for Shooting Successful Web Video â
YouTube definitely wants you to succeed. The more that you do, the more that they do. Last year, YouTube gave us the YouTube Creator Playbook, which gave us a step-by-step process in which a great channel filled with great content could reach a wide audience. And we covered each section. This year, YouTube released the Advertiser Playbook, which is a comprehensive guide from pre-production to publishing. And the first section we’ll be covering is the planning stage. You can’t shoot a succession of videos that will gain an audience without a plan in most cases , so let’s see what the people at YouTube say about it.
Make A Plan: The Steps Of Pre-ProductionMuch like the Creator Playbook, the Advertiser Playbook has a basic overview for each section. In the “Make A Plan” portion of the playbook, YouTube breaks it down into four steps:
Write a Creative Strategy Choose a Creative Approach Write a Script Make a Storyboard Step 1: Writing A Creative StrategyWriting a creative strategy sounds simple enough, but what exactly goes into it? I mean, you could say you want women, 18-35, to buy your product, but that’s still a bit broad. The Advertiser Playbook follows a business called “Northlake Bed & Breakfast” in Vermont. The questions/entries on the creative strategy are as follows:
Background Info
Company Name Product/Service Description Promise/Guarantee Where Product/Service Is SoldThe background information for your company is where you look at yourself. What do you offer? What is your identity? What do you hope your customers get out of your product or service? If you want to open a business, you should know where your specialties lie. More importantly for the purposes of this article, what do you want to highlight in a video? What do you want your potential customers to see that will attract them to your place of business?
Target Audience
Age Gender Location Annual Income What’s Important To Them? What Do They Want Or Need? Are There Any Upcoming Opportunities?This takes some research, doesn’t it? I mean, unless you’re already a successful business owner who knows almost everything about the customers that go in and out of their shop. Who you target is also part of your identity: are you for wealthy people, or middle-income families, or everyone? And a video that speaks to this audience has to be made in a way that appeals to them. You might have a great concept for a great video, but then you try to court the wrong target audience with it and all that work will be for nothing.
There’s at least one extreme example of a business knowing who their target audience is, and definitely not throwing a wide net. It’s the K-Swiss Kenny Powers videos. This video has lots of salty language, and you’ve been warned:
Click here to watch this video.
The K-Swiss ads are so anti-everything you’ve ever seen in an ad before. Bad language is a taboo, but there is a target audience out there who thinks it’s is not all that offensive, or at the very least, funny. And that’s who K-Swiss wants.
Goals
This is pretty self-explanatory. I think most people are looking for more sales: the Advertiser Playbook mentions “driving traffic to the website” as a goal as well as “answer customer questions.” So those are important considerations, too. Maybe your video isn’t there just to increase sales but to help people out, so that you can better communicate to them and…make more sales.
Calls to Action
What Is Your Call-To-Action?The Advertiser Playbook lists an example of “calling the number” or “visiting the website.” Those kinds of calls to action can measure the success of your video in reaching an audience. Here’s something I’m sure all sorts of businesses do: “Mention the video and get 10% off” or something like that. But an increased volume in calls and visits to the website also can be attributed to your video.
Step 2: Choose A Creative ApproachThis step could be confused with, “find an absolutely slam-bang original way to promote your service/product.” And while that would be amazing, what this section is really focusing on is “finding a way that works for you, here’s a few examples.”
For instance, we all know about Blendtec, which took an original tack to promoting their blenders:
Click here to watch this video.
But the YouTube Advertiser Playbook focuses on Mike Chang. Last year, ReelSEO’s Greg Jarboe wrote about Chang’s success story. His “Six Pack Shortcuts” channel is getting ever-nearer to 100 million views total. Chang’s channel started with simple workout videos, a la what you see on late-night cable. They spent a couple hundred bucks on YouTube’s Promoted Videos feature. Later on, this video was posted and went on to hit 5 million views:
Click here to watch this video.
Here are several types of creative approaches:
Informational Videos
About Your Business Testimonials Product DemonstrationsAs the Advertiser Playbook says, “Informational videos help you explain the basics of your product or service and create an emotional bond between you and your customers.” In other words, you’re not just somebody out to get money, you give them background into your story and let others testify to the soundness of your product. In other words, you’re drawing people in and gaining trust with your and others’ story.
And, funny enough, YouTube uses this video as a testimonial for their own power, using many of the representatives of the businesses we’ve seen over the past year make it really big on YouTube:
Click here to watch this video.
Educational Videos
How-To Presentations/Speeches Product InstructionsEducational videos show that you know your stuff, that you’re not blowing smoke. So once you establish that, you gain customer confidence.
Sales Videos
Direct Sales PromotionsIt’s pretty obvious what sales videos do: they directly sell the product to the customer. And as I mentioned in the above section, “Promotions” are where you are giving people incentives for watching the video through discounts and special offers.
Step 3: Write A ScriptThe Advertiser Playbook lists these 8 steps for writing a good script:
Keep It Simple Hook Your Viewer Focus On Your Audience Write Conversationally Read Your Script Out Loud Before You Press Record Use One Creative Approach Per Video Issue A Clear Call To Action Make It Compelling
Keep It Simple
This video should be easy to understand for everybody. You’ll lose people getting too complex if they’re not ready for it.
Hook Your Viewer
Just like the Creator Playbook states, you need to get your viewer hooked in under 15 seconds or they may wander somewhere else.
Focus On Your Audience
You figured out who your target audience was earlier, so what kind of video would they like to see? Is it young and hip, is it multi-generational, is it for those later on in years? Remember that K-Swiss ad that I embedded above? Is that for people over 50?
Write Conversationally
So many videos can appear to be stilted because of awkward inclusions into sentences. People should sound normal, which is why the next step is so very important:
Read Your Script Out Loud Before You Press Record
There will be nothing better to test out how the script sounds than when you read it out loud. Those hard-on-the-ears, hard-on-the-mind lines can be quickly re-written once you read it out loud a few times.
Use On Creative Approach Per Video
Don’t make a testimonial video and tack on a how-to in the middle of it. Your message is simple and direct and focused.
Issue A Clear Call To Action
Also a staple of the Creator Playbook, a call-to-action gets your audience involved, absorbed, and excited about your video/service/product. Many times it’s a question to be answered, others it’s a call for those to get to know more about you.
Make It Compelling
What the Advertiser Playbook focuses on here is “honesty” and “emotion.” In other words, why is this story worth telling, and how does your product/service help others?
The Advertiser Playbook also calls attention to the old scriptwriting hallmark of making your script have a beginning, middle, and an end. The beginning of the script should introduce “characters” and a “problem.” The middle should show detailed ways that the product/service addresses that problem and helped others. The end should summarize what you have to offer overall.
Beginning
The Advertiser Playbook mentions these five ways to get a script started:
Solve A Problem Open With A Question Share A Personal Story Introduce Yourself Start In The MiddleMost of these are self-explanatory. Of all the steps here, “Start In The Middle” might be the one you are most curious about. That’s where you get right into the meat of the story right away. You’ll see a lot of TV shows do this when their beginning might not be compelling enough, so they put a character in a situation from a future point in the story where they are in danger or have lost everything, and the compelling part of the story becomes, “How did they get into this situation?”
You probably aren’t going to go the route of an hour-long drama, though. The Advertiser Playbook uses the example of a pizza company starting in the middle with, “Pepperoni, sausage, onions, mushrooms…all in a crispy crust…all in 15 minutes or less. It’s the working mom’s special.” So instead of showing a working mom and her busy day and then showing us a pizza, this model shows the pizza right away. Here’s a pizza that’s quick and easy, and here’s who it’s for.
Really, all of your beginnings should have this in mind–how do I grab the audience right away? Even in the boring ol’ “Introduce Yourself” suggestion, you should have something in mind that will make people want to watch. What is it about your “character” that is compelling?
Middle
Explain Your Business Expertise How Does It Solve Customers’ Problems? How Does It Fit Into The Local Community? What Makes Your Business Unique? How Do You Approach Your Business? What Makes You Different From The Competition? What Is Your Customer Service Philosophy? what do you do to make your customers feel special? Where Is Your Business Located? where can they buy your product?Here, you’re pretty much highlighting all of your features. What are you offering, and why is your business uniquely tailored to provide it? Again, and we can’t emphasize this enough, you are playing to a target audience. So the things you provide should be directed at them. And your target audience should believe that they can’t get the things you provide anywhere else, or are at least better than the other businesses out there. You can focus on location, price, amenities…all tailored to your audience.
End
Summarize what you do, wrap it in a tidy bow, and give your audience a call-to-action whereby they can learn more, or get incentives from watching the video.
Step 4: Make A StoryboardWhat a storyboard does is make it easier to shoot your video. You might be imagining it in your head, the kind of shots you want, what that shot looks like. And that’s where drawing something rough on paper helps so that you can remember, “Hey, I want that shot, and this is how we’re going to do it.” Alfred Hitchcock was famous for using storyboards in his films. Here’s one from the most famous scene in Psycho:
Of course, you’re not likely going to do a scene as violent as this for your product, but it shows, in a summarized way, how the shots were going to be made in the Psycho shower scene.
And what this does is gets you an idea of where you want to set the camera. You can figure out if you want a wide shot, medium shot, close-up, two-shot, etc. Is it at night, is it inside? It’s just a brief description, and the pictures don’t even have to be good. Use stick figures if you’d like, just get the message across.
This is the first of several looks into the YouTube Advertiser Playbook. Stay tuned to ReelSEO for more in-depth looks at this newly-published guide.
Article (08.05.2012 07:31h): Home Is Where the Tablet Is
Blog (08.05.2012 07:31h): May 4, 2012: eMarketer in the News
Christophor Rick (07.05.2012 22:20h): Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]
The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO seems to be bullying consumers into sticking with a cable plan when people, like me, are cutting the cable and using Hulu instead.
First off, the majority of the TV content on Hulu is free over-the-air in most markets. So why should a consumer then be forced to have a cable subscription just to access that content on Hulu or Hulu Plus? Time Warner clearly fears the coming change to a digital lifestyle where people no longer pay high monthly fees for bloated channel packages of crap that they don’t watch. For example, I save $50 a month by dropping my cable and I didn’t lose a thing as all the shows I regularly watch are broadcast anyway. If I do miss something, like when the DVR is busy recording, I turn to Hulu Plus. Why should I also have to pay for cable?
It seems to me that moving to a cable subscription authentication model would be Hulu shooting themselves in the foot, giving in to cable company bullying and generally being unfair to its users. They already show a massive amount of ads and are generating hundreds of millions in revenue. Clearly that was enough for the major VC investor in the company, but not for the content-providing owners.
So why would they take steps backward and devolve into an online extension of cable systems? It seems that the networks are under pressure from the cable companies because the latter are losing revenue. Well guess what, welcome to the future. Your antiquated and outdated channel package bloat won’t fly anymore.
Cable Companies Bullying ConsumersTime Warner CEO Jeff Bewkes cited HBO Go as his basis for it stating it improved customer loyalty. But HBO Go is only available to those who subscribe to HBO already, so it’s more for the same price. Hulu authentication would, for many, require an additional fee, for something we already know we don’t need. His logic is flawed and it seems like Time Warner is simply trying to protect their outdated revenue model of stuffing dozens of useless channels into packs and then foisting them upon subscribers who probably won’t watch them 99% of the time.
The whole reason that many use Hulu is so that they don’t have to have a cable subscription.
Others have pointed fingers at NBC Universal for this new shift at Hulu. You’ll all remember that they merged with Comcast which is the largest cable operator, home Internet service provider, and third largest home telephone service provider in the United States, according to Wikipedia. When the FCC agreed the merger they stated that NBCU needed to be hands off on Hulu. Why? Because they knew that something like this would happen and tried to do a pre-emptive strike. Well so much for that. Perhaps they simply should have blocked the merger. Oh wait, it was all about that one person on the committee getting that super cushy job right after the decision.
So now the corruption is so plainly evident that it once again negatively impact consumers because of the corporate leaning government.
Authentication is Bad BusinessRequiring Hulu users to authenticate with a cable subscription is just bad business and even Providence Equity Partners knows it. They sold their share of Hulu and authentication was apparently the reason. Considering that they are a company whose sole reason for existence is to make money, it seems that they know the move will not make money for Hulu, but lose it and they wanted to cash in their chips and call it a day with the online video service.
Some fingers are also being pointed at FOX in the matter who is allegedly making a deal with, once again, Comcast for TV Everywhere.
Well, Hulu was the most forward thinking of the TV-to-Internet companies. They certainly did a lot to help make online video grow. Now it seems they will be pulled back into the quagmire from whence it was born and be directly tied to cable subscriptions, even though most of the content on the site is freely available over-the-air. Remember, NBC, FOX and ABC Disney all broadcast you content for free, so why should consumers have to buy a cable subscription to watch that same content online?
This author has to wonder, where is the FCC and the DoJ in all of this?
What’s it Mean for Online Video?It’s a shot in the foot that’s for sure. The Internet and online video promised to unchain us from the restrictive and cost prohibitive cable packages that are bloated and antiquated. It promised to be the frontier and expand the minds of those companies but instead, they have pushed back with intimidation and bullying which basically amounts to “If you don’t pay us, you can’t have that content, which is also aired for free…” and that to me makes no sense whatsoever.
What’s it mean for those making original web video?
Well, if Hulu begins to require cable subscription authentication there are going to be people who don’t have cable and therefore can’t watch all the content they want on Hulu. It means they’ll be video entertainment-starved consumers looking to through their collective weight behind video that entertains them online. I for one will not buy cable just to watch content on Hulu. In fact, if Hulu goes to an authentication model and I can’t get the shows I watch there, I will simply cancel my subscription and use that money to find other worthwhile video entertainment online and whenever possible, donate to the cause. As I recently wrote about the Flattr and DailyMotion deal, one could now begin to help fund content for production online and not have to buckle to the monopolistic actions and subscriptions of the cable companies. Granted, it’s only $8 a month. But I only watch around 10 shows a week so I could give a dollar to 10 online shows I watch and get around the same amount of entertainment. Or I could save it up and donate to some Kickstarter projects, or simply just take all that leisure time and move it into a more productive endeavor, like making my own online video content.
Sure, most consumers won’t think like this. TV is like a drug, you get hooked on it and it’s hard to ween off of it. It’s a fact of life in America, millions sit and waste hours each day spacing out like couch potatoes absorbing content a lot of which is utter crap . But we’ve now seen what the future can be and will long for it. We know it can be online, on-demand and content rich. We know that it can be of better quality than the crap the broadcasters try to shovel down our throats. It can be story-driven, well-written and less formulaic. It can have less advertising interruption, great production values and be far more interactive. Now that we have seen it, we’ll want it more and more. If we can’t get it from cable and TV broadcasters then we will turn to the very talented, highly creative masses of online video creators and publishers and seek out the video entertainment we need.
Speaking from personal experience, I already know the content is out there, and it’s just a matter of going and finding it. So I think I will start a weekly “What I’m watching to replace TV” series to share with everyone the great content that I’m consuming. Maybe not here, it’s not exactly ReelSEO material, but somewhere, and I’ll be sure to tell everyone where that is.
Christophor Rick (07.05.2012 19:00h): More than 20% of US Households Have Connected TV, Most Never Connect it
Yet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console. In fact, game consoles lead the charge, but that’s sort of a recent development.
In terms of game consoles, it’s never been a great browsing experience. It wasn’t until they moved to a more app-based mentality that it became a reality. Now 21% of US households have connected TVs with the game console being in 80% of them or 16.8% of US households time to start dealing with the devils that are Sony and Microsoft . A slim 27% of those households 5.67% overall have Internet TVs like TechnoDad’s new Samsung that you can talk to – Happy Birthday TechnoDad! , 24% have connected Blu-Rays and just 13% are using some sort of set-top box like a Boxee, Roku or Google TV doesn’t bode well for another Apple TV box does it? .
The problem, according to ABI Research who put the findings out, is that a large number of consumers have never connected these devices to a network. That can probably be likened to the old flashing 12:00 on the VCR. Its not all that important and is a bit difficult for some consumers, so they just let it blink.
“As CE manufacturers increase the value proposition by adding new services and features to these connected devices, the connect rate will certainly climb. This in turn will lead to an increased amount of time spent on these devices, but currently ABI Research does not anticipate a significant shift away from traditional pay-TV services, although it is possible these devices will contribute to limiting pay-TV’s growth potential,” says senior analyst Michael Inouye.
The trend shows that there is going to be continued expansion in this area and, like the VCRs of old, some consumers will have children that come in and set the time, or in this case, connect the device and introduce the owners to a whole new world of Internet-delivered content. That’s why you, as an online content creator, marketer or advertiser, need to be trying to get your content packaged up into an app for easy access or buying ad placements on services who’ve already got an app to reach these consumers.
Chris Atkinson (07.05.2012 17:44h): Google Plus Opens Up Hangouts On Air Live Streaming For All
So here’s yet another feature coming from Google that is bringing video power to virtually everyone. Hangouts On Air, which is available to only some users of Google+, will soon be available to everyone around the world who uses the social network. It allows others to watch your hangout live streaming session through Google+, YouTube, or your own website at the click of a button. The possibilities of this feature could be a revolution in online video: meetings, conventions, events can all be broadcast from several unique perspectives.
Hangouts On Air: Google Lets You Do It LiveNow, you can press a button that reads, “Enable Hangouts On Air,” and suddenly, strangers could be watching you and your buddies. You can even see the number of people watching your hangout. It’ll be live, candid, and even better, it can be recorded and posted for those who missed it.
Here’s the video explaining it all:
Click here to watch this video.
The new feature will roll out over the next few weeks, but Google’s blog displays several hangouts you can already go check out. There’s one from Conan O’Brien, The Nerdist, and several TV broadcasters like CBS and CNBC. And maybe everyday people like you are more your style: this page shows the hangouts going on right now.
This does seem like a pretty great thing. It looks like it can be used for virtually anything, and concerts seem to be a pretty popular thing. I wonder what the possibilities of people hanging out at a ballgame might bring…will that even be allowed?
The video above shows a bunch of chefs getting together. It could be a fun, entertaining, and enlightening feature, although I’m sure someone out there will use it for evil, just like everything. What Google is doing here gives them distinction from Facebook and Twitter: they really want video to be their social calling card. They want to make it more about watching rather than reading. And with live video, you get all the unpolished, uncensored glory.
Here’s another video advertising Hangouts On Air:
Click here to watch this video.
How do you think this new feature will be used? Will this be like satellite TV broadcasting millions of live streams where people find their favorite “channel” and follow it like regular TV, or do you think businesses will get involved with this and make meetings easier, or even create live “advertising” for their products? Seems to me like all the possibilities are true if it catches on.
Greg Jarboe (07.05.2012 16:57h): Ray William Johnson is Laughing All the Way to the Bank & Weâ
We’ve cracked the code. We’ve been studying Ray William Johnson, “an alcoholic garden gnome with a taste for comic books and hip-hop music,” and have discovered his secret formula for success.
Who is “we”?
I’m not using the royal “we”. Queen Victoria may have said, “We are not amused.” But, that’s not what my students were saying last Wednesday. It was more like, “We are not rolling on the floor laughing.”
Let me explain.
I teach a course called “YouTube Marketing Strategies and Secrets” in the Mini-MBA: Digital Marketing program at the Rutgers Center for Management Development CMD . And last Wednesday evening, we were studying Ray William Johnson, an American actor and comedian best known for his YouTube series Equals Three, in which he provides commentary on viral videos. The Ray William Johnson channel has more than 1.7 billion video views and is the most subscribed channel on YouTube, with over 5.4 million subscribers.
On Feb. 2, 2012, Emily Glazer of The Wall Street Journal wrote an article entitled, “Who is RayWJ? YouTube’s Top Star.” Glazer said, “Mr. Johnson, who spikes his dark-brown hair two inches high, is the poster child for how some performers can harness the viral power of the Web to build a career, bypassing traditional media. The Oklahoma native earns an estimated annual income of around $1 million, say two people familiar with the situation, partly by participating in YouTube’s Partner Program, which gives him a cut of the ad revenue generated by his video commentaries.”
That’s right. RayWJ is earning an estimated “1 million dollars” a year.
Click here to watch this video.
That caught the attention of my class of executives working in marketing, advertising, communications, and sales. Could we crack the code of RayWJ’s YouTube marketing strategy? Could we discover this YouTube Partner’s secret formula of success?
If the executives had looked out the window, they would have seen “The 39 Steps” was playing at the George Street Playhouse in New Brunswick, NJ. The Tony Award-winning comedy thriller is based on Alfred Hitchcock’s classic film which popularized the term “MacGuffin,” a plot device in the form of some goal, desired object, or other motivator that the protagonist is willing to do and sacrifice almost anything to pursue, often with little or no narrative explanation as to why it is considered so desirable.
Well, cracking the code and discovering the secret formula of success became our MacGuffin.
Ray William Johnson’s Secret Formula for YouTube SuccessWe found RayWJ’s YouTube marketing strategy hidden in plain sight in his channel banner. It read: “New episode every TUES & FRI.”
We’d already perused the YouTube Creator Playbook, so we knew that “Regular Schedule & Frequency” was one of the important tips, best practices, and strategies to build greater audiences on YouTube. As the second edition said, “Publishing content regularly and often will improve your ranking in the algorithm and help you build viewership.”
So, cracking the code was the relatively easy part of our search for the MacGuffin. However, discovering the secret formula of success drove us to do the unexplainable and sacrifice almost six minutes to pursue. We watched “CHEESEBURGER! – Ray William Johnson.”
Click here to watch this video.
As we watched, a TrueView in-steam ad from McDonald’s appeared before the episode and a TrueView in-display ad from McDonald’s appeared alongside the video. Now, RayWJ has been known to produce “a few good shows.” But “CHEESEBURGER! – Ray William Johnson” left my class baffled.
As one student put it, “I’m amused, but I’m not rolling on the floor laughing.”
So, I asked a couple of rhetorical questions: “How can YouTube Partners earn more money? And what new ways might RayWJ have discovered to monetize his content?”
Since my class hadn’t read the YouTube Advertiser Playbook yet, I can’t blame them for not knowing that YouTube Partners make nothing at all when people watch their videos. Partners only earn money when a viewer has chosen to watch a TrueView video ad, not when an impression is served.
Since Partners only monetize their content when viewers watch a TrueView video ad, RayWJ may have discovered that he can increase how much he makes if his audience is amused, but not rolling on the floor laughing. At 1:22 into the episode, he looks at Middle Eastern Pizza Hut commercials about cheeseburgers on pizza. And I looked at the McDonald’s TrueView in-display ad alongside the video.
So, we not only cracked the code of RayWJ’s YouTube marketing strategy, we may have also discovered this YouTube Partner’s secret formula of success! You might be able to earn more money by incorporating a few “cold” spots in your videos. And while other comedians are trying to make funny videos, RayWJ is laughing all the way to the bank.
Video Seeding from the Beginning (07.05.2012 16:36h): A Conversation with Josh Warner of Feed Company
I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been behind several of the industry’s early brand viral video hits ...
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לא להאמין (07.05.2012 07:46h): כך מורווח זהר זיסאפל 1,700% על מניית אלוט
Article (07.05.2012 07:31h): Tumblr Boasts Rapid Growth and New Advertising Opportunities
Article (07.05.2012 07:31h): Mobile Is the Gateway to Small-Business Owners, SMBs
Article (07.05.2012 07:31h): Users Tune in to Online Video in Canada, Ad Spending Follows
ח"כ כרמל שאמה (07.05.2012 06:41h): 1,600 שקל למי שיביא לי סיסמת בחירות
גאדג'טים (07.05.2012 02:18h): מקרן קול של ימאהה - למי שלא רוצה חוטים בסלון
גלובס - היי-טק תקשורת ואינטרנט (07.05.2012 00:55h): קרן מדיקה עשויה להפוך לבעלת המניות המרכזית בביומדיקס
סלט יקר (06.05.2012 02:51h): מחיר ק"ג עגבניות עתיד לזנק מחר ל-16 שקל
גלובס - נתח שוק (06.05.2012 01:13h): אייל גולן מבקש להימנע מהעמדה לדין בגין העלמת מס
גלובס - נתח שוק (05.05.2012 07:31h): "הבחירות הקרובות לא יתבססו על דרמות אלא על באזזים"
טיולי קונספט לתייר השבע (05.05.2012 06:31h): מה ההיצע - וכמה זה עולה?
Discovery Bets Big on Original Web Video Content & Revision3 (04.05.2012 21:13h): Jim Louderback Offers Insight
Online video and its providers have definitely made their presence known to the television industry, and we’ve seen several shows from YouTube and/or Revision3 get picked up by cable channels for TV distribution. Now, cable channels without a clear online video presence are looking for a way into the growing business, and acquisition appears to ...
לקראת ההנפקה (04.05.2012 17:45h): המלצת "קנייה" ראשונה לפייסבוק
A Look at the Rise of Online Video Studios & Who’s Leading (04.05.2012 17:32h): Machinima, Maker Studios, FullScreen and BigFrame
Several years ago an independent YouTube creator wasn’t just an actor or actress – they actually wrote their own show, owned their own production studio, managed a mini-cable network and oversaw their content’s promotion and distribution. As the online-video leader, YouTube provided a platform to access an audience directly, and eventually helped creators earn money ...
Christophor Rick (04.05.2012 16:10h): Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]
I stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters. There’s nothing alarming here, TV took a small dip and in 2011 vs 2010 and other stuff increased. We all knew it was happening but now ...
מנהל קרן גידור נגד יאהו (04.05.2012 16:09h): "פטרו המנכ"ל עד יום שני"
ברוקר הוריד המלצה לפרוטליקס - וחזר בו (04.05.2012 14:34h): "תזנק ב-33%"
מניית הערב (04.05.2012 14:10h): מזנקת ב-19% לאחר הסכם עם מיקרוסופט
Christophor Rick (04.05.2012 14:05h): Teens Embrace All Facets of Online Video from Creation to Consumption
Teens are a key demographic for a lot of brands and companies, so understanding what they are doing is vital to getting into their heads. Turns out, according to new research from Pew Internet, what they’re doing, is video based. Perhaps more than any other demographic, teens have embraced online video with a full 27% ...
וורן באפט לא מתלהב (04.05.2012 10:54h): "לא מתכוון להשקיע בפייסבוק"
Article (04.05.2012 07:31h): With Smartphones, Clorox Meets Moms in the Shopping Aisle
Article (04.05.2012 07:31h): Is Your Social Media Strategy Global?
Article (04.05.2012 07:31h): Internet Users in Mexico Embrace Online Entertainment
גלובס - נתח שוק (04.05.2012 04:57h): 28% רייטינג לפרק ההשקה של "רוקדים עם כוכבים"
בריטניה (04.05.2012 03:59h): שבב השיב לעיוור את הראייה אחרי 20 שנה
דיווח (04.05.2012 01:38h): מחיר המניה של פייסבוק ייקבע על 25-35 דולר
Chris Atkinson (03.05.2012 23:45h): Social Video Advertising Views Soar to Record Highs in 2012
In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated. But year-over-year, people watched 40% more advertising than 2011 and 225% more from 2010, according to a study by Visible Measures. To the tune of 1.3 billion views, social video ads ...
Tim Schmoyer (03.05.2012 22:45h): Does it Make Sense to Create Multiple YouTube Channels? [Creator's Tip #37]
On today’s Creator’s Tip video, we address the question of whether it makes sense to create multiple YouTube channels or house all videos under a single YouTube channel. We recently received an email from a ReelSEO subscriber with the following question around if : “…I have a potential corporate client looking to optimize their YouTube channel. ...
Christophor Rick (03.05.2012 17:15h): Advertising is Major Concern for Online Video Consumers Internationally [Study]
Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I’m going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff. As always, I like to give you their methodology so you get an idea ...
Chris Atkinson (03.05.2012 16:07h): TED Puts Web Video Power Into Educators’ Hands With TED-Ed
Recently, TED put out a new beta that allows educators to customize lessons from the TED-Ed video library. Taking a combination of an educator’s written lesson and getting a professional animator to bring it to life, TED has started building a great library of educational videos teaching a diverse group of topics. Each animated video ...
גלובס - היי-טק תקשורת ואינטרנט (03.05.2012 14:39h): בעלי המניות של הלו 015 מבקשים למכור החברה
גלובס - נתח שוק (03.05.2012 12:56h): נענע10 על המדף - מי יקנה? "גלובס" מנתח 4 תסריטים
גלובס - היי-טק תקשורת ואינטרנט (03.05.2012 12:56h): נענע10 על המדף - מי יקנה? "גלובס" מנתח 4 תסריטים
גלובס - היי-טק תקשורת ואינטרנט (03.05.2012 12:51h): אחרי פרוטליקס, אילו מניות ביומד מחכות לאישור ה-FDA?
במקום האייפד החדש (03.05.2012 12:40h): פלאפון תשווק הגלקסי טאב של סמסונג
בכיר באוצר (03.05.2012 11:59h): "המע"מ על מוצרי המזון לא יבוטל"
קריירה בשיווק (03.05.2012 11:53h): מה צריך בשביל זה - וכמה מרוויחים?
ועד העובדים לרשות השידור (03.05.2012 11:52h): לא נעלה את ערוץ החדשות החדש
גלובס - נתח שוק (03.05.2012 11:52h): הוט תידרש להגיש בקשה להחלפת ערוץ 8 חצי שנה לפני המועד
לידיעת לקוחות מטבחי do it (03.05.2012 11:44h): הסיכוי להחזר כספי - קלוש
גלובס - נתח שוק (03.05.2012 10:40h): "הסקרים פוגעים במפלגות שלא עוברות את אחוז החסימה"
גלובס - נתח שוק (03.05.2012 10:09h): הפרסומת של בזק - הכי זכורה, אהובה ומושקעת השבוע
מסתמן (03.05.2012 09:37h): חלק ניכר מעובדי הפרילנס בגל"צ יפוטרו
הנוק-אאוט של ערוץ 10 (03.05.2012 07:51h): "הישרדות" עם 30% רייטינג אמש
צפו בווידיאו (03.05.2012 07:40h): בר רפאלי בהלבשה תחתונה - לגברים
בדיקת "גלובס" (03.05.2012 07:38h): כך משלמים הורים עד 30% יותר על מוצרים לילדים
Article (03.05.2012 07:31h): Marketers Attempt to Align Online Video and TV Campaigns
Article (03.05.2012 07:31h): In Western Europe, Internet Behavior Differences Slight but Significant
Article (03.05.2012 07:31h): Mobile Internet Adoption in Italy Makes Inroads
גלובס - היי-טק תקשורת ואינטרנט (03.05.2012 07:25h): "אני היי-טקיסט, בן 38, חושש להישאר בחוץ בגלל הגיל"
פרוטליקס נחבטת (03.05.2012 07:14h): סופגת הורדת המלצה נוספת ל-8 דולר
גלובס - נתח שוק (03.05.2012 05:41h): "בני 30-40 חנוקים במסים ומחירי עושק; הם טפילים?"
מעוז (03.05.2012 05:36h): "הצעירים בישראל טפילים שמתעלקים על ההורים"
נובה מקבלת המלצה חזקה בעקבות הדוחות (03.05.2012 05:15h): "תזנק ב-41%"
Chris Atkinson (02.05.2012 20:45h): Companies Focus in on Video for Branded Content Marketing
Back in 2009, 37% of North American companies used video for content marketing. Last year, that number rose to 52%. While almost every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important. We all knew that, but ContentWise and the Custom Content Council recently did ...
Christophor Rick (02.05.2012 19:15h): Brightroll & Google Team Up for Video Advertising in Mobile Apps
Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter. This makes Brightroll the first video advertising network to be integrated with the AdMob product. The announcement today means that Google AdMob users will have ...
Chris Atkinson (02.05.2012 18:43h): YouTube Brandcast to Help Marketers Get the Most Out of YouTube
Google will hold their first ever upfront today, highlighting a bevy of star-packed channels and releasing exciting findings from a comprehensive study of YouTube trends. The online video behemoth, which shows 3 billion hours of video to over 800 million users, will be able to tell advertisers & marketers that their reach is amazing all ...
סרגון מרחיבה פעילותה בארה"ב (02.05.2012 11:57h): זכתה בפרויקט בפלורידה
גלובס - היי-טק תקשורת ואינטרנט (02.05.2012 11:38h): חברות הסלולר מוותרות על המותגים המוזלים
רפורמת האינטרנט של כחלון מתחילה (02.05.2012 11:20h): "נמנע טרטור הצרכן"
מנכ"ל פרוטליקס (02.05.2012 10:38h): "האישור יפתח דלתות להסכמים נוספים"
גלובס - היי-טק תקשורת ואינטרנט (02.05.2012 10:27h): "בתחום השבבים יש בישראל יותר כישרון מבעמק הסיליקון"
גלובס - היי-טק תקשורת ואינטרנט (02.05.2012 10:24h): טוויטר נעזרת בפיתוח ישראלי כדי לשפר את התאמת התוכן
הנה זה בא (02.05.2012 10:21h): מניית פייסבוק תיסחר בוול סטריט ב-18 במאי
מניית היום (02.05.2012 10:18h): מזנקת ב-11% בעקבות בחינת שת"פ בניסויים
גלובס - היי-טק תקשורת ואינטרנט (02.05.2012 10:16h): אינסוליין סיימה את הניסוי הקליני לצורך הגשת בקשה ל-FDA
גלובס - היי-טק תקשורת ואינטרנט (02.05.2012 10:13h): אריק שמידט משקיע בסטארט-אפ הישראלי Newvem
Christophor Rick (02.05.2012 10:00h): Crowdfunding Comes to Social Video Through Flattr Deal with Dailymotion
Dailymotion is teaming up with Flattr to create an end-to-end crowdfunded social video network meaning everyone who creates online video content could get compensated by the audience. Personally, I think it’s brilliant and could revolutionize the TV and web series pilot workflow. Imagine this if you will, some aspiring web series content creators have an ...
אנליסטים (02.05.2012 08:45h): העלייה בפרוטליקס בעיצומה - תזנק ל-11 ד'
גלובס - היי-טק תקשורת ואינטרנט (02.05.2012 08:20h): דרהי בניסיון לרכך את מסמך המדיניות של כחלון
גלובס - היי-טק תקשורת ואינטרנט (02.05.2012 07:57h): נגנב לכם הסמארטפון? קבלו 5 טיפים להתמודדות
ECI מפטרת 100 עובדים בישראל; יו"ר החברה (02.05.2012 07:53h): "אין מנוס"
Article (02.05.2012 07:31h): The ‘Smartphone Class’: Always On, Always Consuming Content
Article (02.05.2012 07:31h): Grocery Shoppers Stick to Lists, but Disruptions Sneak In
Article (02.05.2012 07:31h): Social Media Inspires Art, Internet Adoption in Indonesia
גלובס - היי-טק תקשורת ואינטרנט (02.05.2012 03:06h): פרוטליקס קיבלה אישור FDA; המניה זינקה 22% בארה"ב
Tim Schmoyer (01.05.2012 23:00h): 7 YouTube “Rules”, YouTube Workshops, AOL On & KickStarter [Reel Web #37]
This week on the Reel Web we discuss AOL’s announcement about “AOL On,” their new video service that will host all of the videos from their service and also feature some new original shows. We also cover YouTube tips from Charlie McDonell, YouTube’s new workshop series and much more. Charlie McDonell’s Seven Rules for YouTube ...
Guest Expert (01.05.2012 20:16h): The Most Shared Branded Online Video Ads For April 2012
Think nothing interesting ever happens in Belgium? Think again. TNT’s Dramatic Surprise, filmed in a sleepy Belgian town to promote the launch of TV channel TNT, soared up Unruly’s Global Ads Chart last month. Not only did it take top spot during April, but it has also become the second most shared ad of all time. ...
Christophor Rick (01.05.2012 20:10h): YouTube for Google TV Gets Personalized Discovery +1 Social
I wanted to drop some info on the latest Google TV update for their YouTube App which got a major round of cool new stuff last week. After all, if you’re using YouTube for your content distribution, whether as a partner or sponsored content creator, you need to know how people are accessing your stuff. ...
גלובס - נתח שוק (01.05.2012 14:23h): רון לאודר הגיע לישראל לנחם נתניהו על מות אביו
עורך ynet (01.05.2012 13:12h): "ידיעות" מתחרה שלנו - בדיוק כמו ערוץ 2 או גל"צ
דוח המבקר (01.05.2012 12:36h): יש סלחנות יתר לתוכן שיווקי סמוי בטלוויזיה
מפיקת "כוכב נולד" (01.05.2012 12:34h): "אצלנו אין סיפורי מסכנות ומסכנים"
גלובס - נתח שוק (01.05.2012 12:17h): רשות השידור יוצאת בקמפיין מיתוג ב-4 מיליון ש'
בנסיעה הבאה שלכם לחו"ל (01.05.2012 10:52h): מהי המסעדה הטובה בעולם?
גלובס - נתח שוק (01.05.2012 10:37h): מנכ"ל buy2 מונה למנהל אזור ישראל ואפריקה בפייפאל
מחדדת את התחרות (01.05.2012 10:14h): הנקל סוד משיקה סדרת מוצרים למותג "סוד"
שיטת ה"פיקס" (01.05.2012 09:58h): נהגי מוניות חשודים בהעלמת הכנסות
אולימפיאדת לונדון 2012 (01.05.2012 08:37h): חגיגה של תרבות וספורט
Article (01.05.2012 07:31h): For Brands, Social Media Shows Returns but Measurement Hurdles Remain
Article (01.05.2012 07:31h): Online Travel Shoppers Respond Best to Intuitive Ecommerce Experiences
Article (01.05.2012 07:31h): Latin American Web Users Highly Engaged
Blog (01.05.2012 07:31h): April 27, 2012: eMarketer in the News
Blog (01.05.2012 07:31h): eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media
גלובס - נתח שוק (01.05.2012 07:05h): ערוץ 9 ישדר את גמר הליגה האירופית
גלובס - נתח שוק (01.05.2012 06:59h): אורי לברון מכר את מניותיו במשרד אדלר-חומסקי
רייטינג (01.05.2012 05:13h): החזרה של "ארץ נהדרת" הניבה לה 33.7% צפייה
גלובס - נתח שוק (01.05.2012 01:57h): היקף הפרסום בענף הרכב - כ-350-280 מיליון שקל בשנה
Tim Schmoyer (30.04.2012 23:32h): How to Change Your YouTube Channelâ
Last week, we offered up two Creator’s Tips videos that answer some common questions we’ve gotten from you and both tips have to do with the new YouTube channel design. 1 How do I change the featured video on my YouTube channel? Go to the edit button. When you click on it, it gives you options between ...
Chris Atkinson (30.04.2012 22:33h): Marvel, WeVideo, Lets Fans Make Their Own Avengers ReMix On YouTube
So, as huge comic book adaptations to the big screen do, The Avengers is generating a lot of excitement and will kick off the summer movie season come May 4 except apparently everywhere else in the world, that gets to see it early . Marvel and Walt Disney Pictures are doing something pretty cool with The ...
בחדשות 10 מודים (30.04.2012 13:21h): הסיפור על הילדה שנחטפה - מפוברק
Article (30.04.2012 07:31h): US Households Turn Up Connected-TV Adoption
Greg Jarboe (28.04.2012 14:37h): Handicapping and Reviewing YouTube’s New Content Channels
Six months ago, Robert Kyncl, YouTube’s Global Head of Content Partnerships, announced that “even more talented creators and original entertainment will soon join YouTube’s existing channel lineup.” And two weeks from now, a panel of TV critics, YouTube producers and other experts will “take a close look at the most interesting and prominent of the ...
יוסי מלמן (28.04.2012 07:45h): "ג'וליאן אסאנג' מניפולטור מסוכן ואנטישמי גדול"
צדק חברתי (28.04.2012 05:09h): המחאה זירזה הקמה של קואופרטיבים חדשים
העורך הראשי של בלומברג (28.04.2012 03:27h): "כלכלת ישראל מדהימה; האיום האיראני? זו חרדה קיומית, חלק מהישראליות"
Chris Atkinson (27.04.2012 17:16h): Silver Scorpion, Web Series Created By Disabled Youths, Coming Courtesy Of MTV
So here’s an idea: 26 American and Syrian disabled youths got together at a Young Ability Summit in Damascus a year ago and created a comic book called “The Silver Scorpion,” a superhero who lost his legs in an accident and bound to a wheelchair, but with the ability to change the world around him. ...
גלובס - נתח שוק (27.04.2012 11:11h): מה באמת עומד מאחורי תעשיית האנימציה הפורחת בסין?
גלובס - היי-טק תקשורת ואינטרנט (27.04.2012 11:11h): מה באמת עומד מאחורי תעשיית האנימציה הפורחת בסין?
גלובס - נתח שוק (27.04.2012 08:29h): "כל פליט ריאליטי מדבר בקודים של 'דברי עם המנהל שלי"
Article (27.04.2012 07:31h): For Smartphone Users, Touch, Shopping and Gaming Matter Most
Article (27.04.2012 07:31h): Last-Click Attribution Models Give Marketers Incomplete Picture
Article (27.04.2012 07:31h): QQ Continues to Dominate Instant Messaging in China
ישראל מעצמת סמארטפון (27.04.2012 06:15h): 1.15 מיליון מכשירי אייפון וגלקסי
גלובס - נתח שוק (27.04.2012 01:42h): שירותי המוזיקה הסלולרית רחוקים מלנשום נשימה אחרונה
גלובס - היי-טק תקשורת ואינטרנט (27.04.2012 01:42h): שירותי המוזיקה הסלולרית רחוקים מלנשום נשימה אחרונה
גלובס - היי-טק תקשורת ואינטרנט (27.04.2012 01:35h): אמזון היכתה התחזיות; המניה זינקה ב-13% לאחר הסגירה
Chris Atkinson (26.04.2012 18:02h): STR Skill School Is YouTube’s April On The Rise Winner, Here’s Why
The YouTube Blog announced that STR Skill School, a channel dedicated to showing soccer tips and tricks, is April’s winner for their On The Rise program. The channel beat out Anaheim Ballet, Nurbexo’s beauty channel, and the Ultraslo channel where we see cool stuff in slo mo. STR Skill School is based in the UK, ...
רופרט מרדוק (26.04.2012 13:18h): מתנצל על אופן ניהול פרשת האזנות הסתר
Article (26.04.2012 05:08h): Consumers Use Local Searches to Find Restaurant, Automotive Information
Article (26.04.2012 05:08h): Email Spending Low, but Influence High in the UK
Article (26.04.2012 05:08h): Consumers Turn to Tablets to Research Purchase Decisions
גלובס - נתח שוק (26.04.2012 04:00h): "יש חונטה שמפקיעה מחירים; לא נוכל להגיד לא לאלימות"
הטיפ היומי (26.04.2012 03:13h): מניית טכנולוגיה שצפויה לזנק ב-30%
גאדג'טים (26.04.2012 02:25h): מוטורולה זום 2 - טאבלט טוב במחיר לא שפוי
גלובס - נתח שוק (25.04.2012 19:08h): כך נכנסתי למלתעות הגבייה ברשות השידור, פגשתי בפקס של עו"ד פרנקל, למדתי מי ומהו "הבנק שלי" ושילמתי אלפי ש' ריבית-שכ"ט לתפארת מדינת ישראל
Christophor Rick (25.04.2012 18:15h): 2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?
Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you’re in you’ll be able to catch you favorite Olympic events either live or on-demand. Brightcove will be supplying the raw power behind the world’s largest sports competition later this year when ...
Tim Schmoyer (25.04.2012 17:10h): Summary of YouTube Changes, Google Indexing Embeds & Adwords for Video [Reel Web #36]
This week on the Reel Web we discuss changes YouTube has made to make things easier for content creators, Google’s new AdWord campaign and their attempts to solve video discovery limitations and more. YouTube Changes and Additional Features YouTube has made numerous changes recently to their uploader giving additional options and overall giving it a much easier ...
גלובס - נתח שוק (25.04.2012 15:21h): "ברגע ששמעתי על השריפה בכרמל הכנתי קו הגנה לישי"
גלובס - נתח שוק (25.04.2012 14:45h): כיצד תחנכו את ילדיכם להתנהלות פיננסית חכמה?
Chris Atkinson (25.04.2012 14:37h): AOL Places Huge Bet On Web Video Programming & Curation
America Online is getting deeper into the online video act with the AOL On Network, a destination that will bring 320,000 videos and will feature 14 content channels. Along with the announcement comes the news that AOL will also be behind 7 new original series, several of them produced by Michael Eisner’s Vuguru production house. ...
Article (25.04.2012 08:01h): Has Timeline Increased Engagement on Facebook?
Article (25.04.2012 08:01h): Smartphone Population Gains Users, Young and Old
Article (25.04.2012 08:01h): Canada Online Ad Spending to Hit $3 Billion in 2012
גלובס - נתח שוק (25.04.2012 07:43h): "דיווחתי למשטרה על פעולותיי ככתב; כמו במדינות אפלות"
גלובס - היי-טק תקשורת ואינטרנט (25.04.2012 03:38h): בזק תחלק דיבידנד ב-21 במאי; יהודה פורת פורש
הלו 015 (25.04.2012 02:26h): התקלה תוקנה; חב' התקשורת ניסו לחסום אותנו
אפל עושה זאת שוב (25.04.2012 02:08h): הרווח קפץ ב-93% ל-11.6 מיליארד ד'
Christophor Rick (25.04.2012 00:45h): Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps
Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps program. The ads are aimed at engaging the social, game-playing and video-watching audience on ...
Chris Atkinson (24.04.2012 21:46h): Zach Galifianakis, Between Two Ferns, Gets Comedy Central Special
Of all the uncomfortable humor out there, perhaps none is more uncomfortable than Zach Galifianakis’ Funny or Die series, “Between Two Ferns,” in which the comedian stages a one-on-one with some well-known Hollywood actors. The actors are somewhat, but not really, in on the joke. They know what they’re likely in for, but not to ...
גלובס - היי-טק תקשורת ואינטרנט (24.04.2012 16:37h): גוגל השיקה רשמית את גוגל דרייב לאחסון קבצים בענן
גלובס - היי-טק תקשורת ואינטרנט (24.04.2012 12:55h): כך הפך איל וולדמן את מלאנוקס לחברה בשווי 2.4 מיליארד ד'
ערוץ 10 (24.04.2012 10:18h): מימן לא מזרים כסף - אך לא מתכוון לעזוב
Article (24.04.2012 08:01h): Black Consumers Active, Engaged on Mobile
Article (24.04.2012 08:01h): Marketers Leverage a Mix of Tools and Tactics
Article (24.04.2012 08:01h): Ecommerce in Germany Nears $9 Billion in Q1 2012
גלובס - היי-טק תקשורת ואינטרנט (24.04.2012 07:29h): פרטנר עוקפת את אפל - ותשווק את האייפד החדש
המדינה לחח"י (24.04.2012 07:16h): רדי ל-30% במיזם התקשורת
מנכ"ל הום סלולר (24.04.2012 07:12h): "המחיר שלנו עוד יירד"
מנכ"ל הום סלולר (24.04.2012 07:12h): "המחיר שלנו עוד יירד"
גלובס - נתח שוק (24.04.2012 07:10h): מדוע רשתות השיווק לא בולמות את גל ההתייקרויות?
מתקפת סייבר על איראן (24.04.2012 07:01h): "מתקני הנפט לא נפגעו כלל"
YouTube Gives Minorities Greater Reach (23.04.2012 19:00h): Rival And Surpass The Majority In Some Cases
We’ve talked about the global reach of YouTube many times. YouTube’s Lucas Watson more than hinted a few months ago that they were looking to attract Hispanic audiences as an underserved minority. Recently, The Washington Post‘s Hayley Tsukayama pointed out that minorities make up much of YouTube’s Top 20 channels, with views that rival the ...
גלובס - היי-טק תקשורת ואינטרנט (23.04.2012 17:20h): פייסבוק הגישה בקשה רשמית להיסחר בנאסד"ק; ההכנסות ברבעון הראשון זינקו ל-1.06 מיליארד דולר
Christophor Rick (23.04.2012 16:00h): The History of Digital Video File Formats [Infographic]
Real Networks has put together a quick history of digital file formats for video. While they glaze over the pre-digital era which would have probably been really interesting they did dive deep starting in 1984 with the first digital video standard. Accompanying all the major milestones, images of the King of Pop over the years. ...
Greg Jarboe (23.04.2012 15:15h): YouTube Sends Envoys, Plays and Money to Push Video Advertising
This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.” In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. Now, you wouldn’t think that AdWords for video needed a ...
ניצחון לארגון העיתונאים (23.04.2012 14:53h): ביה"ד הורה לבטל הפיטורים ב-ynet
גלובס - נתח שוק (23.04.2012 13:39h): yes הודתה בטעות - אך פרסה החזר בסך 2,500 שקל לתשלומים
עוד גל התייקרויות במשק (23.04.2012 13:38h): פרוקטר אנד גמבל, נטו, שסטוביץ וטונה סטארקיסט מעלות מחירים
גלובס - נתח שוק (23.04.2012 13:35h): שופרסל במו"מ לרכישת חברת מאפים ב-8 מיליון שקל
גלובס - היי-טק תקשורת ואינטרנט (23.04.2012 13:31h): אינטל משיקה שבב מהדור השלישי שפותח בישראל
אחרי 16 שנה (23.04.2012 13:02h): מנכ"ל יבמ ישראל, מאיר ניסנזון, פורש
גלובס - נתח שוק (23.04.2012 12:24h): נתניהו עצר לקנות דגל - ומאבטחיו עצרו את התנועה בנשק שלוף
גלובס - נתח שוק (23.04.2012 12:18h): באומן-בר ושלמור מתמודדים על תקציב סימילאק
סקר של התמ"ת (23.04.2012 12:12h): הצרכן הישראלי אוהב כחול-לבן, ויקר
גלובס - היי-טק תקשורת ואינטרנט (23.04.2012 11:57h): צ'ק פוינט פרסמה תחזית מאכזבת - המניה צונחת ב-8%
גלובס - נתח שוק (23.04.2012 11:56h): רוב המתלוננים נגד הוט ו-yes על חיוב שגוי קיבלו כספם חזרה
יוסי ורדי (23.04.2012 11:50h): "אין טעם בהקמת "פייסבוק ישראלית"
גלובס - נתח שוק (23.04.2012 11:28h): זאפ - המותג המושקע ביותר השבוע עם כ-1.1 מיליון שקל
דיווח (23.04.2012 11:20h): ילד בן 4 רצח את אביו בגלל שלא קנה לו פלייסטיישן
קריקס מזנקת ב-12% (23.04.2012 11:17h): דיווחה על תוצאות טובות בניסוי
אחרי 6 שנים (23.04.2012 11:12h): AIG נפרדת מהפרזנטור אבי קושניר
משרד החינוך יוזם (23.04.2012 10:30h): תלמידים יוכלו לשאול ספרי לימוד במקום לרכוש
גלובס - נתח שוק (23.04.2012 10:28h): לאומי עשוי לרשום רווח עד פי 3 על ההשקעה בסופר-פארם
גלובס - נתח שוק (23.04.2012 10:15h): "רצינו להכניס לבית "האח הגדול" אישה בחודש השמיני, עם לידה בבית. אני מאמין שזה עוד יקרה"
כחלון לטובת הצרכן (23.04.2012 10:06h): מבטל דמי שימוש בדור 3 בסלולר בסלקום
כחלון לטובת הצרכן (23.04.2012 10:06h): מבטל דמי שימוש בדור 3 בסלולר בסלקום
גלובס - נתח שוק (23.04.2012 10:05h): ענף הפרסום ממשיך לסבול מהמחאה - אך הצניחה נבלמה
האייפד החדש מגיע לסלקום ולפרטנר (23.04.2012 09:59h): מה המחירים?
גאדג'טים (23.04.2012 09:58h): מוטורולה Defy Plus - סמארטפון עמיד ולא יקר
גלובס - נתח שוק (23.04.2012 09:46h): בג"ץ הוציא צו על-תנאי נגד הפטור לדמי מעבר שניתן לערוץ 9
אפליקציה ישראלית (23.04.2012 08:34h): לסמס ברחוב מבלי להיתקל באף אחד
Article (23.04.2012 08:01h): Video Is a Rising Star Among Content Marketers
Blog (23.04.2012 08:01h): April 20, 2012: eMarketer in the News
טאואר (23.04.2012 07:16h): נרחיב את פעילות הייצור במפעל שלנו בארה"ב
IVC (23.04.2012 06:53h): ירידה של 15% בגיוסי חברות ההיי-טק ברבעון הראשון
בדיקת "גלובס" (23.04.2012 04:24h): איזו אפליקציית ניווט היא הטובה ביותר?
רים שוקלת ארגון מחדש (21.04.2012 14:22h): תחפש השקעות משותפות
ישראלים שיאיר לא אוהב (21.04.2012 11:28h): קבוצות אנטי-לפיד מתפשטות ברשת בוויראליות מדבקת. איך זה קרה?
לאחר רכישת אינסטגרם (21.04.2012 05:40h): האם גוגל תגיב ברכישת פינטרסט?
גלובס - היי-טק תקשורת ואינטרנט (21.04.2012 04:53h): "ישראל היא מקום מצוין למו"פ שלנו, עומדים פה בלו"ז"
Christophor Rick (20.04.2012 21:00h): TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?
AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn’t working with standard online metrics, they decided to beat TV at its own game and offer metrics that match up ...
Christophor Rick (20.04.2012 17:10h): Video Ad Impressions Reach Record Numbers in March 2012
Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it’s comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions surpassed 8 Billion impressions for the first time on record? Well, you ...
Content Worth Sharing (20.04.2012 16:40h): Mary Doodles Goes Back In Time With Latest Art Video
Awhile back we talked about YouTube’s “On the Rise” winner for February, Mary Doodles, who does time-lapse art videos. What makes her videos special, though, is that there is a story being told along with the neat process of seeing her create paintings. Very rarely are we merely seeing art created, we are also given ...
Article (20.04.2012 05:41h): Kimberly-Clark Sees Mobile and Social Steering Future for CPG
Article (20.04.2012 05:41h): From Clicks to Completion: Online Video Ad Effectiveness
Article (20.04.2012 05:41h): Entertainment, Online Video Draw Internet Users in Brazil
liquid (20.04.2012 03:53h): lw test
ניתוח (20.04.2012 02:02h): מה תעשה הרפורמה בשוק הקווי לשוק התקשורת?
ניתוח (20.04.2012 02:02h): מה תעשה הרפורמה בשוק הקווי לשוק התקשורת?
Tim Schmoyer (19.04.2012 21:44h): How to Connect with Key Video Influencers in a Social World [Creator's Tip #35]
This week we talk about how to seed your videos to influencers in your niche. How do you get people who have an audience notice your content and help you spread the word about it? We talk about how to initiate contact, build relationships with them, add value both to them and their community, how ...
Chris Atkinson (19.04.2012 18:15h): YouTube Adds More Audio Editor Options For Video Creators
YouTube has enhanced their minimal audio editing options with a few nifty features, steps I hope bring YouTube closer to becoming a more dynamic editing tool. On Wednesday, software engineer Bob Glickstein announced on the YouTube Creator Blog a few new exciting changes that will make audio a little easier to deal with from this ...
גלובס - היי-טק תקשורת ואינטרנט (19.04.2012 17:46h): מיקרוסופט עקפה את התחזיות עם רווח של 5.1 מיליארד ד'
גלובס - היי-טק תקשורת ואינטרנט (19.04.2012 15:15h): מייקל בלומברג מפרגן לסטארט-אפ הישראלי שזכה בפרס
יום השואה (19.04.2012 14:30h): "לכבוש את וול סטריט" בתמונה אנטישמית
גלובס - היי-טק תקשורת ואינטרנט (19.04.2012 13:59h): לפי "פורבס" חברה ישראלית מועמדת להיות אינסטגרם הבאה
גלובס - נתח שוק (19.04.2012 13:50h): המיליארדר היהודי ניקולאס ברגרואין משתלט על ברגר קינג
גלובס - נתח שוק (19.04.2012 12:50h): yes מעלה את מחירי ערוצי הפרימיום בשיעור של עד 16%
"הרווק" גיא גיאור מציג (19.04.2012 12:43h): וודינג בוק - רשת חברתית למתחתנים
"הרווק" גיא גיאור מציג (19.04.2012 12:43h): וודינג בוק - רשת חברתית למתחתנים
גלובס - נתח שוק (19.04.2012 10:52h): "ללא צלמים בשטח, עימותים הופכים להרבה יותר אלימים"
ההטבות של פייסבוק בישראל (19.04.2012 10:33h): סופר-פארם וניו-פארם יציעו קופונים
גלובס - נתח שוק (19.04.2012 10:33h): הפרסומת לביטוח 9 מיליון עם שני כהן - בראש דירוג האהובות
קקטוס הזהב 2012 (19.04.2012 10:16h): כ-430 עבודות הוגשו לשיפוט
גלובס - נתח שוק (19.04.2012 09:59h): "כל שינוי בערוץ 8 מחייב את אישור מועצת הכבלים"
גלובס - היי-טק תקשורת ואינטרנט (19.04.2012 09:58h): מדוע מזנקת מניית נסווקס עד 90% במהלך יום המסחר?
מחפש הכנסה (19.04.2012 09:43h): אתר הבלוגים Tumblr הציג מודל עסקי חדש
גלובס - נתח שוק (19.04.2012 09:09h): ריצ'י הנטר מונה למנכ"ל קבוצת מקאן-אריקסון ישראל
גלובס - נתח שוק (19.04.2012 08:53h): זכיין של כפר השעשועים בקשיים; 24 חנויות נסגרו
Article (19.04.2012 08:31h): Unwanted Digital Ads Turn Off US, UK Customers
Article (19.04.2012 08:31h): Done Right, Mobile Email Ads Pique Interest
Article (19.04.2012 08:31h): Russia’s Smartphone Penetration Lags Rest of BRIC
גלובס - נתח שוק (19.04.2012 08:26h): טמפו משיקה מהדורה מוגבלת לבירה "אביר" ליום העצמאות
צפו בתמונות (19.04.2012 08:16h): כך נראים המשרדים החדשים של גוגל בחיפה
נוקיה מדווחת (19.04.2012 08:10h): ירידה של 29% במכירות ברבעון הראשון
לאחר צניחה של 83% במניה (19.04.2012 07:37h): מנכ"ל אלווריון ערן גורב פורש
גלובס - נתח שוק (19.04.2012 07:34h): מיקי חיימוביץ' תקבל 2.5 מיליון שקל על קמפיין לביטוח ישיר
לניר הכפיל כספו פי 9 בבבילון (19.04.2012 06:54h): מורווח 200 מ' ש' "על הנייר"
מלאנוקס מכה תחזיות (18.04.2012 17:46h): זינוק של 139% ברווח ל-22 מיליון ד'
eBay הכתה התחזיות בשורת ההכנסות (18.04.2012 17:44h): 3.28 מיליארד דולר
TNT Takes Improv Anywhere Approach To Video Advertising (18.04.2012 16:30h): Push for Viral Drama
A few days ago, cable’s TNT unleashed a “We Know Drama” ad that, ironically, is really funny. You may have seen it by now, but it’s well worth an in-depth look as an example of branded entertainment. In the world of online video, it’s not enough to simply display a bunch of dramatic TV shows ...
תגובות למהלך של השר כחלון (18.04.2012 15:11h): "בזק הולכת להרוויח בגדול"
Greg Jarboe (18.04.2012 14:08h): YouTube Let’s Creators Fundraise Through Annotation Links to Kickstarter & IndieGoGo
Andy Stack, a YouTube product manager, today announced on The Official YouTube Partners & Creators Blog that YouTube has teamed up with Kickstarter and IndieGoGo to enable users to link directly to project pages on these platforms through annotations. Kickstarter is a crowd funding website for creative projects. It was founded in 2008 by Perry Chen, ...
הערכות (18.04.2012 12:46h): השר כחלון לא ישתתף בשימוע של הוט
גלובס - היי-טק תקשורת ואינטרנט (18.04.2012 11:37h): כחלון עושה סדר בשוק התקשורת הקווית בישראל
גלובס - היי-טק תקשורת ואינטרנט (18.04.2012 11:36h): לא להאמין; אינסטגרם דרשה מפייסבוק יותר ממיליארד דולר
סוכן כפול (18.04.2012 11:20h): כך יהפכו יריביכם את הסלולרי שלכם מידיד לאויב
גלובס - היי-טק תקשורת ואינטרנט (18.04.2012 11:15h): SlimKicker - אפליקציה שמאפשרת לשחק ולשמור על המשקל
גלובס - היי-טק תקשורת ואינטרנט (18.04.2012 11:14h): הסטארט-אפ Netotiate מאפשר לצרכנים להתמקח בלי בושה
גלובס - היי-טק תקשורת ואינטרנט (18.04.2012 11:06h): משרד התקשורת בוחן אם לבטל את חבילת הטריפל של הוט
כחלון (18.04.2012 10:59h): אפרק את בזק אם לא תסכים לשוק סיטונאי
תוסף ישראלי לדפדפן (18.04.2012 10:34h): לחפש בגוגל וביו-טיוב מהפייסבוק
תלונה (18.04.2012 10:20h): כתב ערוץ 10 אור הלר האזין בסתר לסא"ל אייזנר
גלובס - היי-טק תקשורת ואינטרנט (18.04.2012 10:15h): פרטנר תרכוש מבזק שירותי תמסורת לרשת הסלולרית שלה
גלובס - היי-טק תקשורת ואינטרנט (18.04.2012 09:09h): "שום דבר לא השתנה באפל, רק פרייארים מוכרים אותה כעת"
Article (18.04.2012 08:31h): Digital Coupons Rival Print Counterparts in Effectiveness
Article (18.04.2012 08:31h): Mobile Powers UK Internet Usage Growth
Article (18.04.2012 08:31h): Online a Bright Spot for Total Ad Spending in Japan
טירוף הביומד נמשך (18.04.2012 07:10h): גליקומיינדס מזנקת 12% בבורסת ת"א
Survey Says (17.04.2012 22:30h): MP4 the Leading Format for Video Professionals [Infographic]
Sorenson makes some pretty great software and video services and have a large user base. So they decided to ping the user base and see what kind of trends are ongoing in terms of video file formats and usage within that user base. The methodology was a survey of Sorenson Media software/service users with more ...
Tim Schmoyer (17.04.2012 22:10h): YouTube Opens Partner Program to All, Pinterest Expands Video & More The Reel Web #35
This week on the Reel Web, we review the latest online video news and trends from the past week including, YouTube expanding it’s partner program to more video channels, Pinterest integrating video into their system, projected changes to the cable industry and more… YouTube Expands Its Partner Program To All Recently Youtube Announced that they ...
Christophor Rick (17.04.2012 22:09h): Panasonic Creates Cloud-Based Video Production Network with Aframe
Panasonic is ready to offer production houses the power of the cloud with its new Panasonic Production Network which will integrate Aframe‘s web-based video production service so that creators can collaborate online and get professionally-made video content out quickly. It’s not a video editing suite though, just an editorial workflow service that allows uploads for ...
Christophor Rick (17.04.2012 19:15h): Brightcove Integrates WideVine DRM, Adds Paywall Solution
It’s the NAB Show everyone! No, I’m not there. Yes, I know I should be. Don’t remind me. Anyway, Brightcove rolled out a series of announcements and so I rolled them into one big post for you to catch you up on all the new stuff going on there. The major announcements from Brightcove revolve ...
Short-Form vs. Long-Form (17.04.2012 17:55h): Does Video Length Impact Virality?
It used to be that YouTube was a place for short-form cat videos, pranks, and baby clips to go viral. While that’s still true, most of us know that today YouTube is much, much more than that. Now YouTube entails everything from hundreds of featured films to weblebrities to a community that surrounds pretty much ...
מנגו וגאפ בישראל (17.04.2012 12:37h): הפסד של 29.5 מ' ש' ב-2011
גלובס - נתח שוק (17.04.2012 12:37h): רשת בגדי הספורט DECATHLON בדרך לישראל
האורח בטוק-שואו של מייסד וויקיליקס (17.04.2012 11:49h): חסן נסראללה
מסתמן (17.04.2012 11:47h): איש-שלום - מגישה מרכזית בחדשות 10
גלובס - נתח שוק (17.04.2012 11:36h): עיתונאי ערוץ 1 מסרבים לשתף פעולה עם הקמת ערוץ החדשות
רייטינג (17.04.2012 11:27h): משחק הכדורגל מכבי פ"ת-הפועל ב"ש הביא לערוץ 1 9.3%
אקו"ם (17.04.2012 11:27h): תחנות הרדיו האזורי מכניסות עד 15 מיליון שקל לתחנה
גמיוז (17.04.2012 11:14h): "גלובס" - האתר הכלכלי הנצפה ביותר מדי יום
גלובס - נתח שוק (17.04.2012 11:09h): yes מעלה את מחיר ה-VOD מ-9.9 ל-14.90 שקל בחודש
גלובס - נתח שוק (17.04.2012 10:56h): הממונה על ההגבלים אישר את מיזוג מליסרון ובריטיש ישראל
בקרוב באיזי ג'ט (17.04.2012 10:51h): טיסה מת"א למנצ'סטר החל מ-38 אירו
גלובס - נתח שוק (17.04.2012 10:41h): העיריות בחובות - ומשלמות מיליוני שקלים לאמנים ביום העצמאות
גלובס - נתח שוק (17.04.2012 10:39h): תקציב הפרסום של חברת טמבור יוצא למכרז
יוזמה חדשה של מארגני המחאה (17.04.2012 10:32h): "בר חברתי" בפלורנטין
גלובס - נתח שוק (17.04.2012 09:26h): בלוג החדשות "האפינגטון פוסט" זכה בפרס פוליצר
Article (17.04.2012 08:31h): Mobile Use Spurs Digital Travel Sales
Mark R Robertson (17.04.2012 00:35h): Google Now Indexing URLs with Embedded YouTube Videos
A few weeks ago, I noticed a drastic change in Google’s video index that’s something many people have been asking for and has some pretty interesting ramifications. I didn’t post about it right away as I wanted to make sure that what I was seeing was something that would stick. So, 2 weeks later, and ...
Christophor Rick (16.04.2012 18:25h): Zencoder Loads Closed Captioning Support, Aspera Integration, Dolby Digital Plus
Zencoder announced several new features at the NAB Show, I knew I should have been there, that will boost its usefulness and make it the first cloud transcoding provider to support closed captioning for multiple formats including Apple HTTP Live Streaming. FCC Closed Caption Requirements April 30th is the beginning of requirements for closed captioning ...
Chris Atkinson (16.04.2012 16:45h): Facebook To Get Its First Movie Premiere With Bob Marley Documentary
April 20 is a special time of year where the grass is greener and the weeds grow taller, and it’s an unofficial holiday for people to get really hungry for absolutely no reason at all. It has something to do with the moon and stars, I’m sure, but what’s important to know is that the ...
Google’s YouTube Strategy (16.04.2012 14:30h): 101 YouTube Channels for Three Key Reasons
What’s Google’s YouTube marketing strategy? Google Inc. has 101 Official Google YouTube Channels which feature videos on a wide range of topics, from product demos to visiting speakers to Google’s offices. The company also has a network of 182 Official Google Blogs that cover topics as diverse as our renewable energy policies, product updates, developer ...
Article (16.04.2012 08:31h): Google+ Holds Promise but Remains Weak on Usage
Article (16.04.2012 08:31h): Older Millennials Stream More TV Than Teens
Article (16.04.2012 08:31h): Web User Concentration in Canada Mimics Population Spread
Blog (16.04.2012 08:31h): April 13, 2012: eMarketer in the News
גלובס - היי-טק תקשורת ואינטרנט (15.04.2012 19:56h): מוטורולה מחפשת השקעות בישראל; "מנסים לסגור פערים"
גלובס - היי-טק תקשורת ואינטרנט (15.04.2012 14:19h): אלון ברנר מונה למנכ"ל חברת השיווק הדיגיטלי K / Logic
גלובס - היי-טק תקשורת ואינטרנט (15.04.2012 11:49h): הסטארט-אפ הישראלי בוקסי מכר רק 200 אלף סטרימרים
נוקיה שוב חוטפת (15.04.2012 11:37h): ברקליס חתך את מחיר היעד למניה ב-50%
גלובס - היי-טק תקשורת ואינטרנט (15.04.2012 11:15h): מרק קיובן רכש 7.4% מחברת ורינגו הישראלית בכ-3 מיליון ד'
פייג' וברין מבצרים השליטה (15.04.2012 10:33h): "הענקנו לגוגל את לבנו"
הערכות (15.04.2012 10:15h): כחלון לא יאשר להוט לשווק את הוט-נט
אחרי אינספור דחיות (15.04.2012 10:07h): בזק תוכל להציע הנחות בטלפוניה
גלובס - היי-טק תקשורת ואינטרנט (15.04.2012 09:07h): האם מלחמת הפטנטים תעלה את מחירי הסמארטפונים?
מניית היום (15.04.2012 07:48h): מזנקת ב-62% בעקבות קבלת אישור באירופה
גלובס - היי-טק תקשורת ואינטרנט (15.04.2012 06:44h): סטיב ג'ובס עומד במרכז חקירה נגד אפל לתיאום מחירים
אנליסט (15.04.2012 06:44h): "במירוץ לעבר ה-1,000 דולר גוגל תנצח את אפל"
בוקפלס (15.04.2012 06:40h): "נייצר את קהילת שוחרי הספרים הגדולה בעולם"
פייסבוק לא עוצרת (14.04.2012 11:17h): הרשת החברתית רכשה סטארט-אפ נוסף
Christophor Rick (13.04.2012 21:00h): Auto Makers Latest to See Value in Personalized Video Ads
Over the past few months I’ve talked about personalized video ads from products like Mixpo’s SmartVideo and now Eyeview, who’s been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, Chrsyler and Land Rover. With Eyeview, auto makers are able ...
יוזמה בכנסת (13.04.2012 18:28h): ניתוח פלסטי להגדלת חזה - מגיל 22 בלבד
How to Make a Video Lighting Rig for Under $100 (13.04.2012 17:25h): Tutorial
Without light, there is no video. Or rather, with not enough light there is crappy, unprofessional video. So wherever you are, you need adequate light, sometimes, even outside, if the weather isn’t fully cooperating. We found this great tutorial from IndyMogul that shows how you can make a $86 do-it-yourself lighting rig using materials that ...
Article (13.04.2012 08:31h): Denny’s Serves Up ‘Crave-able Content’ Through Social, Online Video
Article (13.04.2012 08:31h): Video, Social Boost US Mobile Content Consumption
Article (13.04.2012 08:31h): China’s Numerous, Confident Online Buyers Drive Sales
גוגל היכתה את התחזיות (13.04.2012 00:56h): ההכנסות עלו ל-10.65 מיליארד ד'
Tim Schmoyer (12.04.2012 23:19h): How to Seed Videos via Key Influencers & Grow Your Audience [Creator's Tip #34]
For this week’s Creator’s Tip episode Tim Schmoyer and Kevin Nalty talk about how to reach out to key influencers and how to start seeding your videos so they’re seen and shared by others, especially if you don’t have many viewers to begin with. One of the things to remember when creating video is that ...
Christophor Rick (12.04.2012 19:15h): Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!
The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I’ve been telling everyone for about a year that this was going to play a major role in online video consumption soon and you all should have started looking at ...
Markerweek הסוף (12.04.2012 18:10h): מוסף סוף השבוע של דה מרקר נסגר
Richard van den Boogaard (12.04.2012 17:43h): Adobe CS6 Production Premium Revealed
Today, at the start of NAB 2012, Adobe is revealing Production Premium CS6. This forthcoming release will convince more editors to make the switch. If the unparalleled integration of the software through Adobe Dynamic Link and hardware Mercury Playback Engine, with extended support for OpenGL and 3rd party I/O cards won’t convince you, the cool ...
Christophor Rick (12.04.2012 17:36h): Brightroll Expands Real-Time Exchange with New Features for Better Digital Video Ad Campaigns
Brightroll has announced three new tools that will be integrated into their real-time video ad exchange, BRX, to help digital video advertisers get more out of their campaigns and hopefully to move them towards purchasing more. “Buyer tools have become increasingly critical as advertiser spending continues to move to digital video,” said Tod Sacerdoti, CEO ...
בדיקת "גלובס" (12.04.2012 15:40h): העלייה בגביית עמלות הבנקים נבלמה
Chris Atkinson (12.04.2012 14:30h): Poptent Launches Premium Global Video Production House for Major Brands
Poptent is known as a crowdsourced video production and social community platform for video creators, a nifty way for aspiring filmmakers and video producers to get experience shooting videos for a number of major brands, while keeping video production costs low for the client. Today, Poptent announced a new full-service video production unit called Poptent ...
Blog (12.04.2012 11:53h): April 6, 2012: eMarketer in the News
Article (12.04.2012 08:01h): The Cloud Brings Advertisers into Music Market
Article (12.04.2012 08:01h): Majority of US Smartphone Owners Use Devices to Aid Shopping
Article (12.04.2012 08:01h): Argentina Ranks Third Worldwide in Facebook Penetration
ירון לונדון (12.04.2012 06:15h): "רבים קוראים לי פלצן, שמאלני ואשכנזי; בטוקבקים מתייחסים למשכורתי כאילו גנבתי דירות"
המכה ה-11 - רייטינג נמוך (12.04.2012 06:07h): חדשות ערוץ 2 בפסגה עם 20.3%
How to Tag & Title Your Videos for Search (11.04.2012 19:15h): The New Media Minute Farewell Episode
This is the last and final farewell episode of the New Media Minute. Today’s episode is focused on the age-old question for those involved with online video – what best practices can one follow to make sure videos are easily discoverable in search? I interviewed Metacafe’s CEO, Erick Hanchenburg and asked him about what tips ...
Christophor Rick (11.04.2012 18:30h): Video Positively Impacts Brands & TV Show Engagement Across Demographics Reports Digitas
Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement. They pinged some 2,211 Americans 18+ back in late March with Harris Interactive. Among the findings of the report was the fact that 46% of online video viewers would check out a new product ...
גלובס - נתח שוק (11.04.2012 14:26h): סמנכ"ל חדשות 2 אבי אטיאס ישמש גם כסמנכ"ל האינטרנט
גלובס - נתח שוק (11.04.2012 14:07h): עובדי תנובה לא יחדשו את העיצומים אחרי חג הפסח
גלובס - היי-טק תקשורת ואינטרנט (11.04.2012 10:45h): נוקיה מורידה תחזית המכירות; המניה מגיבה בצניחה של 15%
גלובס - היי-טק תקשורת ואינטרנט (11.04.2012 09:43h): גילת השתתפה בפרויקט לשידור מערכת הבחירות ברוסיה
המשטרה (11.04.2012 09:30h): פרשת "בחדרי חרדים" חורגת מגבולות ישראל
מלפפונים בחול המועד (11.04.2012 08:19h): לקט "ארץ נהדרת" זכה ל-21.6% צפייה
גלובס - נתח שוק (11.04.2012 08:18h): מגה ייקרה את סל המוצרים לחג בעשרות אחוזים מיד אחרי ליל הסדר
תמצית החיים (11.04.2012 08:11h): ביקור במעבדות פרוטרום בחיפה
Article (11.04.2012 08:01h): Adult Females Prime Audience for US Online Video Advertisers
Article (11.04.2012 08:01h): Smart Devices Attract News Readers
Article (11.04.2012 08:01h): Microblog Penetration in France Low, but Growing as Election Nears
המוכרת אמרה ללקוחה (11.04.2012 07:59h): "לא קיבלת בלילה?" - וקסטרו תפצה
גלובס - היי-טק תקשורת ואינטרנט (11.04.2012 05:53h): סטארט-אפ ישראלי מאפשר למשתמשי אייפד להשתמש באופיס
גלובס - היי-טק תקשורת ואינטרנט (11.04.2012 05:26h): מה גרם לפייסבוק לשלם מיליארד דולר על אינסטגרם?
Video is Now Working (11.04.2012 05:25h): Publishers & Advertisers Get it, and Taboola is Proof
The video industry is growing fast. According to eMarketer video advertising on its own is considered to have the fastest growth trajectory versus all other online ad formats and is expected to surpass rich media display in terms of total ad spending. As David Hallerman, eMarketer principal analyst put it, “…the growing consumption of online video has done more to attract brands ...
גלובס - נתח שוק (11.04.2012 02:36h): "אנחנו אומרים תודה על חלוקה של 50-50 עם הוט ו-yes"
גלובס - נתח שוק (11.04.2012 01:56h): "×
דיווח (11.04.2012 00:31h): פייסבוק תנפיק בנאסד"ק ב-17 או ב-24 במאי
Chris Atkinson (10.04.2012 22:29h): Angry Birds To Crash Onto Screens With New Web Series
World media domination belongs to the likes of Facebook, Google, Twitter, Apple, and why not, Rovio’s Angry Birds. The ferociously popular game app has turned into a marketing machine the likes of which Disney would be jealous. There was already announcement of an Angry Birds movie a few months ago, and that’s set for a ...
Christophor Rick (10.04.2012 22:15h): IAB Adds Skippable Linear Ads to VAST 3.0 Guidelines, I Like it!
The IAB has recognized the power of giving consumers the choice of skipping ads in online video by including a guideline in VAST 3.0 which is open for feedback until early May. Along with Skippable Linear Ads, Ad Pods are being introduced which are “a sequenced group of ads” much like that which is found ...
Film Festivals Finally Go Digital (10.04.2012 21:20h): Tribeca to Show Films Online
The Tribeca Film Festival is getting in on the online video act and will be offering a small slate of films online this year. Earlier this year, we saw the Sundance Film Festival begin a program where any movie that had ever been accepted to Sundance and didn’t get a distribution deal could be shown online ...
Tim Schmoyer (10.04.2012 20:19h): More Movies on YouTube, Automatic 3D, KONY & More [The Reel Web #34]
This week on the Reel Web, we review the latest online video news and trends from the past week including, YouTube implementing 3D Video automatically on certain videos, the partnership between Paramount Pictures and YouTube to provide movies available for rent on YouTube, Invisible Children’s response to criticism of their Kony 2012 video, Google Hangouts Hangouts on ...
גלובס - היי-טק תקשורת ואינטרנט (10.04.2012 17:48h): דיזיין ארט הישראלית במו"מ למכירתה ב-100-150 מיליון דולר
Christophor Rick (10.04.2012 15:34h): Vzaar Launches Customizable, Branded Video Landing Pages
Everyone offers a customizable video player experience and that’s what we’ve come to expect from our online video platforms. Today, Vzaar takes that notion one step further and is now offering a completely customizable video pages allowing you to brand not just the video player but the entire video and portfolio pages for your content ...
אקו"ם (10.04.2012 14:35h): עיריות לא שילמו תמלוגים על מוזיקה באירועים פומביים
ברקליס על מניות האינטרנט (10.04.2012 13:31h): תוצאות גוגל יכו את כל התחזיות
מנכ"ל יאהו חושף את הרה-ארגון בחברה (10.04.2012 12:51h): תתחלק ל-3 זרועות
גלובס - נתח שוק (10.04.2012 08:59h): ארומה, מקדונלד'ס וקפה קפה העלו את המחירים בפסח
אופרה ווינפרי לא מוותרת (10.04.2012 08:51h): "נגיע לשיאי הרייטינג ב-2014"
נילסן (10.04.2012 08:46h): ההוצאה העולמית על פרסום ב-2011 עלתה ב-7.3%
צפו (10.04.2012 08:40h): מלחמת השקות של סמארטפונים עם ווינדוס פון בארה"ב
Article (10.04.2012 08:01h): Effective Digital Branding Measurement Requires a Mix of Metrics
Article (10.04.2012 08:01h): Three in 10 Display Ads Go Unseen by Internet Users
Article (10.04.2012 08:01h): Consumers in BRIC Countries Show Stronger Preference for SMS Promotions
כן פייט עולה בכ-3% (10.04.2012 05:44h): הצלחה לחברה הבת בניסוי חשוב
בעקבות הרכישה ע"י פייסבוק (10.04.2012 05:31h): הסוף של אינסטגרם מתקרב?
SmartWatch של סוני אריקסון (10.04.2012 05:22h): השעון שיתקשר עם הנייד
חשמל חכם (10.04.2012 05:13h): מוצרי הצריכה הופכים להיות חסכוניים יותר
חשמל חכם (10.04.2012 05:13h): מוצרי הצריכה הופכים להיות חסכוניים יותר
רייטינג (10.04.2012 05:09h): 21.1% אמש לתוכנית לקט של "ארץ נהדרת"
גלובס - נתח שוק (10.04.2012 05:00h): האם אסור להזכיר בחדשות שאדם הוא ממוצא תימני?
גלובס - היי-טק תקשורת ואינטרנט (10.04.2012 04:52h): 30% מחברות הביומד בבורסה עם הערת "עסק חי"
גלובס - נתח שוק (10.04.2012 04:51h): "לא ייתכן שאנשים שעובדים בשכר נאה לא גומרים את החודש"
מצב המדיה בארה"ב (10.04.2012 04:48h): הפרסום יורד, המגזינים מחפשים כיוון
Christophor Rick (09.04.2012 21:30h): New App Lets You Get Social & Ignorify The Real World [Humor]
Are you tired of having the real world intrude upon your mobile experience? Don’t want to have to worry about those around you or things going on nearby while you’re trying to be virtually social with your mobile device? With this latest app I found, you won’t need to! Welcome to the new world of ...
Chris Atkinson (09.04.2012 18:25h): Creating A Successful Web Series Requires Patience, Planning & Fun
Web series are no different when it comes to video marketing. You basically have to follow the same rules as outlined in the YouTube Creator Playbook as they’re for the most part good guidelines to follow for any online video project. But web series might take a little more time to plan out, since what you’re ...
Greg Jarboe (09.04.2012 17:45h): Baseball Videos, Chicago-Style Hot Dogs, and Apple Pie
Chicago is the third largest media market in the U.S. “Chi-town” has also been the setting for many popular television shows, including: According to Jim, The Bob Newhart Show, Chicago Hope, ER, and Married with Children. In addition, many motion pictures have been filmed in the “Windy City,” most notably: The Blues Brothers 1980 , Ferris ...
גלובס - היי-טק תקשורת ואינטרנט (09.04.2012 12:24h): JP מורגן צפוי לרכוש 7% מקונדואיט בכ-100 מ' ד'
מנהל ערוץ 8 תוקף את הוט (09.04.2012 10:38h): "הסיבה להחלפתנו אינה מקצועית"
צפו (09.04.2012 08:56h): כמה תשלמו על ביקור בשירותים ציבוריים במרכז ת"א?
בדיקת "גלובס" (09.04.2012 08:04h): מהי החברה הכי זולה בשיחות לחו"ל?
Article (09.04.2012 08:01h): Smartphones Continue to Gain Share as US Mobile Usage Plateaus
Article (09.04.2012 08:01h): Product Videos Prove Their Worth to Online Shoppers
Article (09.04.2012 08:01h): Social Networks Capture Users and Engagement in Mexico
נוסעים בנתב"ג מתלוננים (09.04.2012 07:42h): בדיוטי פרי מחלקים חמץ
Guest Expert (07.04.2012 18:50h): 7 Unexpected Ways Online Video Helped Our Small Business
This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy. The hard part is figuring out how to leverage this into your business. Our company, Wasp Barcode Technologies, is not a ...
גלובס - היי-טק תקשורת ואינטרנט (07.04.2012 13:37h): עובד לשעבר באינטל גנב מסמכים בשווי של מאות מיליוני ד'
גאדג'טים (07.04.2012 11:11h): סוני אריקסון Neo V - סמארטפון בינוני ולא זול
גלובס - היי-טק תקשורת ואינטרנט (07.04.2012 10:36h): שחקן שילם 2.5 מ' ד' תמורת חלקת אדמה במשחק מחשב
גלובס - היי-טק תקשורת ואינטרנט (07.04.2012 05:30h): "אנשים שמתים 'פתאום' - לא באמת מתים פתאום"
סטארט-אפ בשבוע (07.04.2012 04:57h): מקסילנט תשכך הכאב בהשתלות שיניים
Guest Expert (06.04.2012 20:40h): US Marketers See Big Opportunity for Online Video Advertising in Europe
comScore’s recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK - 80% of online Brits saw an online video in January 2012: and of these 64 percent were exposed to video ads, twice as many as the previous ...
Christophor Rick (06.04.2012 20:17h): Shufflr Wants to be Your Daily iPad Video Fix Curation App, Forgets to Give You Input?
Shufflr is the latest app to want to be your choice for video curation. They say that their patent pending algorithm takes into account social signals to create a daily ‘must watch’ playlist for iPad users. I haven’t got an iPad, they’re too hip and expensive for a poor freelancer like me, so I haven’t ...
Christophor Rick (06.04.2012 18:53h): Google Laying Fiber Fast in Kansas City, Aiming for Two-Way Gigabit Bandwidth?
Remember a while back I talked about the Google project down in Kansas City, or up if you’re in the south I suppose? Well, after approval, Google moved the Android Army into action and started laying fiber at a furious pace. Now, they’ve got over a hundred miles done and are still going strong. But ...
גל העזיבות ב-RIM נמשך (06.04.2012 12:53h): שני מנהלים בכירים התפטרו
Article (06.04.2012 08:01h): The Netherlands Leads Europe in Online Banking
Article (06.04.2012 08:01h): Pandora Connects Brands with Bands and Fans
Article (06.04.2012 08:01h): Video Boosts Brand Engagement, Site Visits
סמסונג הכתה התחזיות (06.04.2012 03:13h): המכירות ברבעון הראשון זינקו ב-22%
בעלי מקינטוש? היזהרו (06.04.2012 02:43h): וירוס חדש במעל 600 אלף מחשבים
Christophor Rick (05.04.2012 22:43h): Consumer Insights into Online Video for eCommerce Shopping
When I wrote up the first part of this interesting whitepaper from Invodo, Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions I said I’d be back with part two which looked at the more technical aspects of online video for shopping from a consumer’s perspective, so here we are. The first article ...
Tim Schmoyer (05.04.2012 18:35h): Four Tips To Get To Know Your Target Video Audience [Producer Tips #33]
In creating video content it is essential to know your video audience. Being aware of who your audience is will not only help you in deciding what kind of content to create, but also the tone the videos should have and whether what you are providing is relevent and engaging to your viewers. In this ...
Christophor Rick (05.04.2012 18:10h): Can’t Make it to the NAB Show? Brightcove Has You Covered with Live and On-Demand Video Coverage
I won’t be at the NAB Show, ReelSEO didn’t send me sniff, sniff , but that doesn’t mean I’ll be totally out of touch with what’s going on there…and neither will you thanks to Brightcove who has been tapped by NAB to offer Live and On-Demand Video coverage of the show. The NAB, National Association of ...
בורסת ניו יורק הפסידה (05.04.2012 16:28h): פייסבוק תונפק בנאסד"ק בסימול FB
Mobile Video Tips (05.04.2012 15:00h): How to Shoot Video with a Camera Phone
Sometimes we forget that mobile video can often be shot on our cell phones. Luckily, Vimeo has us covered with some tips on how to make even that video production method look good. When you need a quick and dirty video and all you’ve got handy is your mobile, or if you want to shoot ...
הצעת בזק נענתה (05.04.2012 13:39h): מניית וואלה תימחק מהמסחר בבורסה
גלובס - היי-טק תקשורת ואינטרנט (05.04.2012 13:27h): לאחר שהרוויח 8,700% על אפל כעת הוא ממליץ על ברודקום
גלובס - היי-טק תקשורת ואינטרנט (05.04.2012 12:53h): התקדמות במו"מ בין האוצר לכחלון על השוק הקווי
הלו 015 מתרחקת מזמן אוויר (05.04.2012 11:46h): בן שושן מאיים בהגשת פירוק
גלובס - היי-טק תקשורת ואינטרנט (05.04.2012 11:10h): אלווריון פרסמה אזהרת רווח; במגעים עם בנקים להסדר חוב
מוטי גילת על חשיפת פרשת דרעי (05.04.2012 10:45h): "נאלצתי לקנות אקדח"
כפי שנחשף ב"גלובס" (05.04.2012 08:19h): ynet רוכש 50% מאתר "כיכר השבת"
תמר איש-שלום (05.04.2012 08:09h): "עיתונאי טוב לא יכול להיות ציניקן"
גלובס - נתח שוק (05.04.2012 08:08h): הוט מבקשת מכחלון אישור לשווק שירותי הוט-נט
Article (05.04.2012 08:01h): Companies Incorporate Social Media Monitoring into Bottom Line
Article (05.04.2012 08:01h): Smartphones Concentrated Among the Wealthy in China
Article (05.04.2012 08:01h): New Dads Are Big-Time Social Media Users
Blog (05.04.2012 08:01h): eMarketer Webinar: Social Media in the Marketing Mixâ
דמי כיס לחג (05.04.2012 07:17h): רמי לוי מכר מניות הרשת ב-38 מיליון שקל
רייטינג (05.04.2012 07:12h): 13.3% בלבד לפרק סיכום העונה של "The Voice"
גלובס - נתח שוק (05.04.2012 07:04h): רשות ההגבלים העסקיים סיימה את החקירה נגד תנובה
מוחים וקונים (05.04.2012 06:55h): 60% מהישראלים לא קיצצו כלל בקניות לפסח השנה
כחלון (05.04.2012 06:31h): ועדה מיוחדת תבחן את נושא חלוקת המזון לנזקקים
גלובס - נתח שוק (05.04.2012 06:17h): המשטרה תפעל לסגירת אתר האינטרנט "בחדרי חרדים"
גלובס - היי-טק תקשורת ואינטרנט (05.04.2012 06:14h): המשטרה תפעל לסגירת אתר האינטרנט "בחדרי חרדים"
כפי שנחשף ב"גלובס" (05.04.2012 06:02h): ynet רוכש 50% מאתר "כיכר השבת"
גלובס - היי-טק תקשורת ואינטרנט (05.04.2012 05:42h): הוט מבקשת מכחלון אישור לשווק שירותי הוט-נט
גוגל חושפת את העתיד (05.04.2012 05:40h): משקפי הסמארטפון Project Glass
סיפור קריירה (05.04.2012 04:16h): על ההיי-טקיסט שהחליט לעזוב הכל בגיל 42
עובד מפה לאוזן (05.04.2012 03:35h): המלצה מסתמנת כמנגנון השמה מוצלח
גלובס - היי-טק תקשורת ואינטרנט (05.04.2012 03:21h): ×
גלובס - היי-טק תקשורת ואינטרנט (05.04.2012 01:58h): למה המכרז של צה"ל יגרום לסלקום הרבה כאב ראש?
Christophor Rick (04.04.2012 20:15h): Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions
Invodo recently dropped a whitepaper titled Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution which looks at video on ecommerce sites, but from the perspective of the consumer. It’s a pretty lengthy 27 pages so I won’t go into all of the details, I just wanted to focus on a single part ...
Christophor Rick (04.04.2012 19:00h): YouTube Launches New Ad Model – Sponsorships to Trump Demographics for Channel Buys
YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals. A sponsorship package includes companion display ads, overlay and pre-rolls to give a brand complete placement on certain channels. The new sponsorship deal is more of a keyword-based approach to reaching certain audiences ...
גלובס - היי-טק תקשורת ואינטרנט (04.04.2012 17:01h): איך MyHeritage הישראלית פיצחה מפקד האוכלוסין בארה"ב?
Read It Later Says More Internet Users Saving Videos to Watch Later (04.04.2012 16:10h): Like DVR for the Internet
Read it later is an online app that basically lets users save articles and other content online to “read it later”. However, it turns out, many of their users aren’t doing any reading, except perhaps for subtitles and annotations, because they’ve been saving videos for later viewing. The company stated they’ve seen a massive increase ...
גלובס - נתח שוק (04.04.2012 15:50h): בשנה הבאה בירושלים? ליל סדר בחו"ל יעלה לכם פחות
חשד (04.04.2012 15:40h): אתר "בחדרי חרדים" סחט אישי ציבור, בהם אריה דרעי
יו"ר ועד עובדי תנובה (04.04.2012 15:08h): רודב רצה לפטר 100 עובדים כל שנה
יו"ר הלו 015 (04.04.2012 15:02h): "נהניתי שפלאפון הורידה מחירים"
הצצה אל העתיד (04.04.2012 13:08h): כל הטכנולוגיות והחידושים הישראליים
גלובס - היי-טק תקשורת ואינטרנט (04.04.2012 12:39h): ynet במו"מ לרכישת חלק מאתר "כיכר השבת"
בכיר בתנובה (04.04.2012 12:25h): "אייפקס לא רוצים מנהל חזק; רק כסף מעניין אותם; רודב הבין את זה והלך"
מניות התקשורת לא מפסיקות ליפול (04.04.2012 12:02h): מה כדאי לקנות?
איציק בדר (04.04.2012 11:07h): "התפטרות רודב - אבידה גדולה לתנובה"
גלובס - נתח שוק (04.04.2012 11:01h): שלמה רודב ניסה ליישם בתנובה את המודל של בזק
צה"ל יחייב את סלקום (04.04.2012 08:09h): מי שיקבל טלפון נתון להאזנות ומעקב
Article (04.04.2012 08:01h): Consumers Engage Differently on Email and Social Media
Article (04.04.2012 08:01h): Spotify Makes Ad Impressions Count
Article (04.04.2012 08:01h): Online Ads in Brazil Rise in Step with Time Spent Online
גלובס - נתח שוק (04.04.2012 06:30h): יו"ר תנובה שלמה רודב התפטר - כנראה בשל חילוקי דעות עם אייפקס
ערב החג (04.04.2012 06:23h): הנהלת תנובה ניכתה אלפי שקלים משכר עובדים
ד"ר אילן רבינוביץ' (04.04.2012 06:19h): "אני בתוך חלום בלהות"
פסח בחו"ל (04.04.2012 06:14h): מהם היעדים המועדפים על הישראלים בחג?
גלובס - נתח שוק (04.04.2012 06:12h): מה מציעים עמודי הפייסבוק של רשתות המזון הגדולות?
גלובס - נתח שוק (04.04.2012 06:12h): האם ערוץ הילדים עומד לרדת מהמסך אחרי 23 שנה?
גלובס - נתח שוק (04.04.2012 06:04h): מנכ"לית מקאן-אריקסון איריס בק פורשת מתפקידה
Tim Schmoyer (03.04.2012 21:57h): Free Views for YouTube Partners, Vloggers, Link Building, Xbox & More [The Reel Web #33]
This week on the Reel Web, we cover 10+ minutes worth of online video news and trends from the past week including, a new program for YouTube partners that aims to provide free promotion, Google+YouTube integration, research on the power of video for link-building, Xbox, and more… Free Promotion Program for YouTube Partners Clearly everyone ...
Tim Schmoyer (03.04.2012 16:20h): What Makes for a Successful Live Streaming Web Show Series?
Last week the MyDamnChannel network on YouTube launched the first ever LIVE Internet comedy show. Every Wednesday at 4pm Rachael Hoyt goes live online on their YouTube channel to stream a show that features celebrity guests, premiere clips of other shows on the network, humor, and some audience interaction. On every other weekday the show ...
אושר רשמית (03.04.2012 12:01h): תצרכו פחות חשמל - תקבלו 10%-20% הנחה
פסח בערוץ 10 (03.04.2012 11:30h): מעכב משכורות לעובדיו הבכירים
כתב "דה מרקר" לשר אדלשטיין (03.04.2012 10:42h): תחזור לרוסיה, שם מקומך
גלובס - נתח שוק (03.04.2012 10:23h): בנק ירושלים החל למכור פיקדונות בסניפי רשת רמי לוי
מחר - הפגנת צרכנים לפסח (03.04.2012 10:09h): "העבדים מרימים ראש"
צפו (03.04.2012 09:47h): 8 תחנות הדלק הכי זולות מראשל"צ עד נתניה
אין שיא (03.04.2012 09:38h): רייטינג של 40.2% לגמר "האח הגדול"
גלובס - נתח שוק (03.04.2012 09:19h): אורלי וילנאי עברה אירוע לב; מאושפזת בטיפול נמרץ
Article (03.04.2012 08:01h): Teen Girls Heaviest Microblog Users in Japan
Article (03.04.2012 08:01h): Opt-In Email Offers a Lesson in Loyalty Creation
Article (03.04.2012 08:01h): Digital Marketers Shuffle Budget to Boost Owned and Earned Media
Video Email Facts & Marketing Best Practices (02.04.2012 21:57h): The Case for Video in Email
If you’ve made it to this third installment of our video in email series, you already know that video in email has finally arrived Part 1 . Plus, you’ve assuaged yourself of many of the old beliefs Part 2 about video in email. As a result, you now understand the case for using video in the body of email messages is ...
YouTube Marketing Course (02.04.2012 17:05h): Live Training Starts Wednesday
The odds are pretty good that if you’re reading an article on this website, you dabble from time to time in either the creation or marketing of online video. And while we have readers of all experience levels, from beginners to experts, all of us still have room for improvement–probably in several areas related to ...
Greg Jarboe (02.04.2012 16:32h): Young Adults Most â
On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, “Young adults are the most ‘contagious carriers’ in the viral spread of online video.” On Mar. 15, 2012, a new report on the viral “KONY 2012” video by Lee Rainie, Paul Hitlin, Mark Jurkowitz, Michael Dimock, and ...
גלובס - היי-טק תקשורת ואינטרנט (02.04.2012 09:08h): אתר ההלבשה התחתונה של בר רפאלי קרס בשל עומס
עובדי חב' חשמל (02.04.2012 08:40h): רוצים אופציות במיזם התקשורת
חוק הספאם (02.04.2012 08:27h): מיליון שקל פיצויים לתובעים ב-4 שנים
Article (02.04.2012 08:01h): Robust Mobile Ad Growth Forecast for Spain
Article (02.04.2012 08:01h): Tablet Users Demand Faster Load Times
Article (02.04.2012 08:01h): Online Movies Set to Overtake DVDs and Blu-rays
Blog (02.04.2012 08:01h): March 30, 2012: eMarketer in the News
גלובס - היי-טק תקשורת ואינטרנט (02.04.2012 07:44h): ווקסיל השלימה המיזוג לתוך שלדונקו; תוצאות טובות בניסוי
חג לצרכנים (02.04.2012 07:08h): כל קנסות היציאה בסלולר מבוטלים מהיום
60% ממנהלי ההון סיכון (02.04.2012 06:53h): לא צפויים פיטורים בהיי-טק בקרוב
גלובס - היי-טק תקשורת ואינטרנט (02.04.2012 06:52h): כך הפכה Draw Something לאפליקציה הלוהטת בתבל
ג'וב-אינפו (02.04.2012 06:51h): האטה בגיוסי עובדי היי-טק ברבעון הראשון השנה
הטיפ היומי (02.04.2012 01:46h): חברת אינטרנט שמתרגמת הצלחה לתשואה
Christophor Rick (01.04.2012 20:23h): Google TV Gives You the Power to Change the Show Outcome
Google TV has announced a new feature that will allow you to decide the outcome of your favorite shows and films with Google TV Click. Built on their Common Gateway Interface technology you can now direct the video entertainment right from your remote via a new app. Want Vader to win instead of Luke? Should ...
The Official YouTube DVD Collection (01.04.2012 15:13h): Get The Magic of Online Video, Offline
In a huge step for the industry today, YouTube announced perhaps the boldest new innovation for the online video industry since its start….The ability to watch and collect your favorite online videos, offline, on DVD. That’s right. Even though people are starting to watch videos online and the interwebs are beginning to see some growth in bandwidth coming ...
גלובס - נתח שוק (01.04.2012 14:32h): הרעיונות המפתיעים ביותר שהניבו לבעליהם מיליוני דולרים
עוצמה טכנולוגית (01.04.2012 14:20h): "הבלוגים הפכו לאתרי מדיה לכל דבר"
עוצמה טכנולוגית (01.04.2012 14:20h): "הבלוגים הפכו לאתרי מדיה לכל דבר"
מתיחה בפייסבוק (01.04.2012 13:07h): הדלק והחשמל הוזלו והבנקים הורידו ריביות
חברי מועצת הרשות השנייה נגד אילן אבישר (01.04.2012 13:07h): הקל על רדיו קול ברמה
מתיחה בפייסבוק (01.04.2012 13:07h): הדלק והחשמל הוזלו והבנקים הורידו ריביות
גלובס - נתח שוק (01.04.2012 12:31h): זרמון DDB יטפל בתקציב הפרסום של המותג סוד
קיקה נחשפת (01.04.2012 12:07h): הפסד של 45 מ' ש' והערת "עסק חי"
הברנז'ה יכולה לנשום לרווחה (01.04.2012 12:04h): "רביבה וסיליה" לא ייסגר
Christophor Rick (01.04.2012 12:00h): Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely
Tribeca Film Festival is going digital with the help of Brightcove. The festival, which runs from April 18 – 29 in New York, is going to use the Brightcove Video Cloud. It’s not just about the current festival content but also about the back catalog and expanding their reach. The Brightcove Video Cloud will give ...
גלובס - היי-טק תקשורת ואינטרנט (01.04.2012 11:25h): הסטארט-אפ הישראלי פרינג מפטר 25% ממצבת העובדים
גלובס - היי-טק תקשורת ואינטרנט (01.04.2012 11:20h): מדוע אין רשת בכל יישוב בארץ? כחלון ממשיך לוותר להוט
גלובס - נתח שוק (01.04.2012 11:19h): בכירים באתר "בחדרי חרדים" נעצרו בחשד לסחיטה ואיומים
משרד התקשורת (01.04.2012 11:13h): לא נתערב בסכסוך בין Hallo 015 ופלאפון
משרד התקשורת (01.04.2012 11:13h): לא נתערב בסכסוך בין Hallo 015 ופלאפון
המתיחה של היום (01.04.2012 10:55h): רמי לוי מספר 2 ברשימה של יאיר לפיד
סמירה פורש (01.04.2012 10:52h): "אין מנוס מעזרת המחוקק לערוץ 10"
צפו בווידאו (01.04.2012 10:35h): בר רפאלי "משחקת" טניס - בהלבשה תחתונה
הוט מנקה שולחן לפסח (01.04.2012 10:22h): 30% הנחה על החוב במשך אפריל
גמר "The Voice" לא המריא (01.04.2012 10:15h): רשם 33.2% רייטינג
ערוץ 10 תובע תחנה טורקית (01.04.2012 10:14h): "העתיקה את הפתיחים שלנו"
גלובס - היי-טק תקשורת ואינטרנט (01.04.2012 08:15h): מחלוקות בין משרדי האוצר והתקשורת בתקשורת הקווית
Christophor Rick (31.03.2012 18:22h): Nintendo Entertainment System FINALLY Gets Google Maps
Google is the best of all innovators in the world and today they’ve proven it once again, they’ve brought Google Maps to the 8-bit classic gaming console the Nintendo Entertainment System. All praise Nintendo Power! Have you ever been lost in Zelda and wished you could just load up a map app to find your ...
להיט בת"א (31.03.2012 10:23h): חומר הממסטל פי 40 ממריחואנה ועלול להרוג
ארה"ב (31.03.2012 09:58h): חשד לדליפת פרטי כרטיסי אשראי של מיליוני אנשים
גרופון מסתבכת (31.03.2012 06:17h): "ההכנסות שלנו היו פחות מכפי שדיווחנו"
גלובס - היי-טק תקשורת ואינטרנט (31.03.2012 05:46h): הערכת השווי האחרונה של פייסבוק - 102 מיליארד דולר
The Power of Web Video for Link Building (30.03.2012 18:45h): Video Attracts Links
Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had video in them which gave me an idea, does video ...
Tim Schmoyer (30.03.2012 17:07h): A Viral Video Geniusâ
This week, we have another tip from our friend and “viral video genius,” Kevin “Nalts” Nalty who has many years of video marketing experience. We asked him to share with us a bit of what the creative process looks like for him and what process marketers can follow to create video marketing ideas that are entertaining and engaging, ...
גלובס - היי-טק תקשורת ואינטרנט (30.03.2012 14:50h): סאני רשמה הפסד של כ-1.2 מיליארד שקל ב-2011
רואים רחוק, רואים ברור (30.03.2012 13:32h): כל הפיתוחים בהדמיה הרפואית
Article (30.03.2012 08:01h): Search, Social Media Important Indicators of Branding Effectiveness
Article (30.03.2012 08:01h): Omnichannel Shopping Puts a New Spin on Ecommerce
Article (30.03.2012 08:01h): UK Social Media Users Not Thrilled About Ads
מנכ"ל רשות השידור החליט (30.03.2012 06:17h): עוברים לבת ים
רייטינג (30.03.2012 04:09h): מכבי ת"א משכה את ערוץ 10 לראש טבלת הצפייה
הקרב על המגזר (30.03.2012 02:03h): הוט ו-yes נלחמות על דוברי הרוסית
Mark R Robertson (29.03.2012 23:59h): Google+ Profiles Get â
We’ve written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp – BUT, not YouTube. Even though there was already an authentication process available for a long time ...
Christophor Rick (29.03.2012 21:15h): Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together
comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and a user-generated product video that was created and submitted by ...
Christophor Rick (29.03.2012 19:59h): Streaming Video On-Demand to be King of Entertainment as Disc Fall?
The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops physical disc rentals.Sure, rentals of DVD and Blu-Ray discs totaled ...
Justin Foster (29.03.2012 17:17h): Video Email Demythified â
For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page. Placing a video in the email message itself was looked upon as a fool’s errand at best, or the precursor to ...
גלובס - נתח שוק (29.03.2012 16:28h): איך תיראה המחאה החברתית בקיץ הקרוב? "זועמת, אלימה ונואשת יותר"
גלובס - נתח שוק (29.03.2012 14:22h): מועצת הרשות השנייה דחתה ההחלטה על רישיון ערוץ 10
גלובס - היי-טק תקשורת ואינטרנט (29.03.2012 13:11h): הלילה עוברים לשעון קיץ; האם הסמארטפונים יתעדכנו?
גלובס - נתח שוק (29.03.2012 11:49h): האם ההכרזה על סלולר ב-99 שקל לחודש הייתה מוקדמת?
גלובס - היי-טק תקשורת ואינטרנט (29.03.2012 11:49h): האם ההכרזה על סלולר ב-99 שקל לחודש הייתה מוקדמת?
גלובס - היי-טק תקשורת ואינטרנט (29.03.2012 11:38h): סגירת העסקה של Hallo 015 בסלולר - ביום ראשון
מסתמן (29.03.2012 11:30h): מוסף "Markerweek" של "דה מרקר" ייסגר
המחאה חתכה את רווחי תנובה (29.03.2012 11:27h): 50 מיליון שקל ב-2011
גלובס - נתח שוק (29.03.2012 11:10h): האם יו"ר חדשות 10 התערב בסיקור Hallo 015?
גלובס - היי-טק תקשורת ואינטרנט (29.03.2012 11:10h): האם יו"ר חדשות 10 התערב בסיקור Hallo 015?
בזק מנסה שוב (29.03.2012 10:21h): מבקשת מכחלון לאפשר לה הנחות בטלפוניה
אנליסט (29.03.2012 10:14h): אפל תזנק ב-166% לרמה של 1,650 דולר למניה
גלובס - היי-טק תקשורת ואינטרנט (29.03.2012 10:09h): קונדואיט תאפשר לספקי תוכן למתג מסך נעילה של טלפון
גלובס - נתח שוק (29.03.2012 09:42h): פולאר תקשורת מסרבת להעביר 17 מיליון שקל לרשת
אילן בן-דב (29.03.2012 09:37h): "בר רפאלי גרמה לי נזק בלתי הפיך"
אילן בן-דב (29.03.2012 09:37h): "בר רפאלי גרמה לי נזק בלתי הפיך"
גלובס - נתח שוק (29.03.2012 09:33h): עובדי תנובה מקפיאים את העיצומים עד לאחר חג הפסח
גלובס - נתח שוק (29.03.2012 08:52h): רשות השידור משכה את מכתבי השימוע לפיטורי הטאלנטים
Article (29.03.2012 08:01h): Digital Drives US Local Ad Spending Growth
Article (29.03.2012 08:01h): Small Businesses Adopt Facebook Commerce
Article (29.03.2012 08:01h): Youku, Tudou Merger’s Effect May Be Mostly Hype
תחקיר (29.03.2012 06:16h): כך מפתות יצרניות מזון בעלי מרכולים בטיסות לחו"ל
גלובס - היי-טק תקשורת ואינטרנט (29.03.2012 06:13h): כמה עולה לכם הטבת "משהו קטן וטוב" של סלקום?
טאואר (29.03.2012 05:41h): שת"פ עם משרד ההגנה האמריקני בשוק של 100 מ' ד'
Guest Expert (28.03.2012 20:55h): Keeping up with the â
There’s little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that the recent acquisition of UK viral video producers ST16 by mainstream corporate video producers, Cheerful Scout, is a sign that ...
Daisy Whitney (28.03.2012 18:01h): How To Build & Boost Your Brandâ
In our opinion, all brands should have a presence on YouTube. In order to maximize exposure and build an audience, it’s important to regularly feed YouTube channels with quality video content. Creating ongoing content can feel like a daunting task, but there are many ways to boost the video in your brand channel without shooting it all ...
Article (28.03.2012 08:01h): Will Brands See User Engagement on Google+?
Article (28.03.2012 08:01h): Social Is Sticky for Companies in Canada
Article (28.03.2012 08:01h): Internet Users in Mexico Faster to Adopt Mobile Devices
Hallo 015 למשרד התקשורת (28.03.2012 07:16h): לאכוף את ההסכם עם פלאפון
מייסד ויקיפדיה מגיב על הודעת בריטניקה (28.03.2012 07:05h): "רגע עצוב"
ממשיכים להסתבך (28.03.2012 07:05h): "NDS שכרה האקרים באוסטרליה"
גלובס - היי-טק תקשורת ואינטרנט (28.03.2012 06:55h): האם פלאפון קוטלת את Hallo 015 לפני יציאתה לדרך?
גלובס - היי-טק תקשורת ואינטרנט (28.03.2012 05:21h): מנהל המחקר העולמי במיקרוסופט מגיע לביקור ראשון בארץ
Tim Schmoyer (28.03.2012 00:17h): New iPad Owners Want More Bandwidth for Mobile Video [The Reel Web #31]
There are more changes happening at YouTube surprise! surprise! and this time it revolves around the new embed player, which we’ve discussed here at ReelSEO previously, and new ways YouTube is integrating it’s editing tools directly into your video manager. Also, we look at how the new iPad third generation is influencing how people consume online ...
גלובס - נתח שוק (28.03.2012 00:06h): האוצר שוקל להעלות מחירי הסיגריות במקום הדלק
גלובס - היי-טק תקשורת ואינטרנט (27.03.2012 15:19h): חברת StartApp הישראלית מגייסת 4.3 מיליון דולר
גל השקות ביפן (27.03.2012 15:17h): קופה ללא קופאית ושעון שמתכוונן אוטומטית
השפיץ של הקריאייטיב (27.03.2012 12:59h): קמפיינים שיורם לוי אהב במיוחד
מסתמן (27.03.2012 12:43h): תקציב שלמה SIXT עוזב את ארועטי-ברמן
גלובס - היי-טק תקשורת ואינטרנט (27.03.2012 12:37h): טלפוניקה תקים חממת סטארט-אפים בישראל
גלובס - נתח שוק (27.03.2012 12:05h): האם ביה"ד יעצור את פיטורי הטאלנטים ברשות השידור?
גלובס - נתח שוק (27.03.2012 11:27h): ערוץ 10 ישדר את הפיינל-פור של הליגה האדריאטית
לראשונה בישראל (27.03.2012 10:53h): שיחות ו-SMS ללא הגבלה ב-99 שקל בחודש
לראשונה בישראל (27.03.2012 10:53h): שיחות ו-SMS ללא הגבלה ב-99 שקל בחודש
סקר (27.03.2012 10:27h): לקוחות yes מרוצים יותר מלקוחות הוט כמעט בכל תחום
סקר (27.03.2012 10:27h): לקוחות yes מרוצים יותר מלקוחות הוט כמעט בכל תחום
גלובס - נתח שוק (27.03.2012 10:06h): 250 ק"ג עוף שפג תוקפו נתפסו בסניף רמי לוי
הצרכן הישראלי פגע בשטראוס (27.03.2012 10:03h): הרווח הנקי צנח ב-24%
גלובס - נתח שוק (27.03.2012 09:52h): שיבושים באספקת מוצרי החלב של תנובה בדרום ובמרכז
yes והוט בפיילוט (27.03.2012 09:50h): יציעו חבילה של כ-15 ערוצים ב-100 שקל בחודש
גלובס - היי-טק תקשורת ואינטרנט (27.03.2012 09:44h): מיקרומדיק משקיעה מיליון דולר בביומרקר של הדסית-ביו
גלובס - נתח שוק (27.03.2012 09:29h): איפה תמצאו את סל הקניות הזול ביותר לפסח? גלובס TV בדק 3 רשתות - פערי המחירים מגיעים ל-55%
Article (27.03.2012 08:01h): CEOs Who Tweet Held in High Regard
Article (27.03.2012 08:01h): Execs Foresee Continued Shift to Digital Marketing
Article (27.03.2012 08:01h): Mobile Activity Boosts Social Media Growth in Germany
רשות הפטנטים (27.03.2012 08:00h): הנחיות חדשות לגבי "המצאה הכשירה למתן פטנט"
גלובס - נתח שוק (27.03.2012 07:41h): האם הרשות השנייה תעצור את תופעת מכירת האייטמים?
המלצת היום (27.03.2012 06:28h): עכבר למחשב של HP - ללא צורך במתאם
תחקיר BBC חשף (27.03.2012 06:25h): NDS פרצה לחברת ITV באמצעות האקר
גלובס - נתח שוק (27.03.2012 05:59h): מי צריך חבילת גלישה? כך מוכרים טאבלטים בחברות הסלולר
גלובס - היי-טק תקשורת ואינטרנט (27.03.2012 05:59h): מי צריך חבילת גלישה? כך מוכרים טאבלטים בחברות הסלולר
גלובס - נתח שוק (27.03.2012 05:58h): האם חלפו ימי הזוהר של משרד הפרסום שלמור-אבנון-עמיחי?
Justin Foster (26.03.2012 21:17h): Video Email Marketing Has Finally Arrived â
For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email. The idea was that people wanted to have richer, fuller Internet experiences right in the inbox, without the need to click through an email message to the web. Unfortunately, many of ...
Greg Jarboe (26.03.2012 19:29h): Maker Studios Launching PoliPop, Giving Politics a Good Lickinâ
Maker Studios, a media company that bridges the gap between YouTube and television, will be launching PoliPop later this spring. YouTube’s first entertainment and politics network will feature Alphacat, Bad Lip Reading, Steven Crowder, James Kotecki, Liberal Viewer, and Lee Doren. PoliPop: YouTube’s Entertainment & Politics Network is Coming As the featured video on PoliPop’s ...
פול סליה (26.03.2012 15:02h): 50% מפייסבוק - שלי; פייסבוק: לבטל התביעה נגדנו
גלובס - היי-טק תקשורת ואינטרנט (26.03.2012 13:34h): רוצים אייפד במתנה? השתתפו בתחרות התמונות בפייסבוק
ארה"ב (26.03.2012 10:53h): ייחקרו מעסיקים שרוצים גישה לפייסבוק של העובדים?
גלובס - היי-טק תקשורת ואינטרנט (26.03.2012 10:50h): ג'נרל אלקטריק ואורקל מחפשות השקעות ביומד בישראל
Article (26.03.2012 08:01h): Marketers Accelerate Social Display Ad Spending
Article (26.03.2012 08:01h): Video Top Asset Created for Content Marketing
Article (26.03.2012 08:01h): Canada Hits Smartphone User Milestone
צפו (26.03.2012 07:26h): מערכת המדיה לרכב של קומודו משתדרגת
גלובס - היי-טק תקשורת ואינטרנט (26.03.2012 06:38h): הפסקות חשמל הפסיקו אתמול זמנית הייצור בטאואר
גלובס - נתח שוק (26.03.2012 03:02h): רוצים אייפד במתנה? השתתפו בתחרות התמונות בפייסבוק
"מעריב" ממשיך להפסיד (26.03.2012 02:08h): 96.4 מיליון שקל ב-2011
"גלובס" ממפה את שוק בתי-הקפה (26.03.2012 01:38h): מכירות של 2 מיליארד שקל
גלובס - נתח שוק (26.03.2012 01:36h): עובדי תנובה יקיימו שביתות אזהרה וישבשו אספקת המוצרים
סמנכ"ל EMC (25.03.2012 15:16h): "חשוב לדבר עם אנליסטים על הצד הטכנולוגי"
גלובס - נתח שוק (25.03.2012 13:22h): אסם הרוויחה 341 מיליון ש' אשתקד; 6 בכיריה השתכרו 15 מיליון ש'
גאדג'טים (25.03.2012 12:07h): אסוס טרנספורמר פריים - טאבלט בשדרוג מוצלח
יוניברסל מתקפלת (25.03.2012 11:35h): תמשיך לרכוש את המדיה של ביטוח ישיר
גלובס - נתח שוק (25.03.2012 11:23h): רייטינג שיא אמש בהודעת הפרישה הדרמטית ב"The Voice"
גלובס - היי-טק תקשורת ואינטרנט (25.03.2012 10:33h): דודא מובייל שמתאימה אתרים לטלפונים חכמים גייסה 6 מיליון דולר
פרשת "The Voice" (25.03.2012 10:30h): רשת תזכה את שולחי ה-SMS ליובל דיין
מ-2006 (25.03.2012 10:04h): זינוק של 600% במספר התלונות למשרד התקשורת
מ-2006 (25.03.2012 10:04h): זינוק של 600% במספר התלונות למשרד התקשורת
בעקבות מאבק העובדים (25.03.2012 09:43h): תנובה שוקלת לבקש להשמיד חלב
גלובס - היי-טק תקשורת ואינטרנט (25.03.2012 09:36h): האמריקנים איבדו ב-2011 סמארטפונים ב-30 מיליארד דולר
גלובס - נתח שוק (25.03.2012 09:20h): הסרט "משחקי רעב" גרף 68 מיליון דולר בקופות ביום אחד
עובדי תנובה ממשיכים בעיצומים (25.03.2012 09:19h): לא יספקו מוצרי יופלה
גל תלונות על האייפד 3 (25.03.2012 08:16h): מהן 8 הבעיות הכי קשות במכשיר?
גלובס - היי-טק תקשורת ואינטרנט (25.03.2012 07:46h): חב' החשמל מסרבת לדלל חלקה במיזם התקשורת
גלובס - נתח שוק (25.03.2012 06:36h): "ביז קופון" ועמותת "שכן טוב" עוזרים למשפחות נזקקות בפסח
גלובס - היי-טק תקשורת ואינטרנט (25.03.2012 06:36h): "ביז קופון" ועמותת "שכן טוב" עוזרים למשפחות נזקקות בפסח
"גלובס" מציג (25.03.2012 06:16h): המדריך המלא לטיסה, לינה ובילויים בניו-יורק
גלובס - נתח שוק (25.03.2012 06:11h): "לא די לדבר על יחסי ישראל-איראן בפייסבוק. צאו לרחובות"
דש שוריים על טאואר (25.03.2012 05:55h): "המניה יכולה לטפס עשרות אחוזים"
Christophor Rick (23.03.2012 19:07h): New YouTube Embed Player Features â
It seems that Google and YouTube have quietly added some new features to the embed player in an effort to help drive channel subscriptions and off-site sharing. We take a look at some of these features that were noticed by a member of ReelSEO staff. There are several new, key features in the embedded video ...
Christophor Rick (23.03.2012 14:48h): Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing
The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about. It seems that online video has been all over the place in terms of online marketing as 81% report ...
גלובס - היי-טק תקשורת ואינטרנט (23.03.2012 14:00h): "אחרי השמפניה החברות צריכות להתאים עצמן למציאות"
Article (23.03.2012 08:01h): Google Describes Mobile’s ‘Crazy, Rapid, Evolutionary’ Surge Across Industries
Article (23.03.2012 08:01h): Media Multitasking Brings Challenges and Opportunities for Marketers
Article (23.03.2012 08:01h): Online Travel Purchases Popular in India
Blog (23.03.2012 08:01h): March 23, 2012: eMarketer in the News
גלובס - היי-טק תקשורת ואינטרנט (23.03.2012 06:46h): אובג'ט תנפיק בוול סטריט לפי שווי שוק של חצי מיליארד ד'
Tim Schmoyer (23.03.2012 03:00h): Optimizing YouTube Tags â
Is it better to use a single tag for your videos or to use a lot of tags and litter the tag field with as many keywords as you can that are relevant to your video? One of our readers asked us that question in a comment on a previous video and so I posed ...
גלובס - היי-טק תקשורת ואינטרנט (23.03.2012 02:30h): "לא די לדבר על יחסי ישראל-איראן בפייסבוק. צאו לרחובות"
Christophor Rick (22.03.2012 22:50h): New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games
Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven’t actually met anyone from TubeMogul, but I like their products. Now, they’re expanding the options available to their customers in a somewhat unique way, real-time bidding for social gamer eyeballs and attention spans. There’s ...
Christophor Rick (22.03.2012 16:42h): AccuStream Tallies Up 2011 Professional and User-Generated Video Content Numbers
Any guesses on what many views or how much time? Well, AccuStream took all the guesswork out of the equation with their latest research as they totaled up views and time spent watching profession and user-generated video content for all of last year. The numbers, are pretty large though growth did slow drastically from the ...
גלובס - היי-טק תקשורת ואינטרנט (22.03.2012 12:26h): 49 מ' ד' הפסד לפרטנר; צימצמה 1,100 עובדים מאוקטובר
גלובס - היי-טק תקשורת ואינטרנט (22.03.2012 12:16h): לו רק היית קצת פחות המורה שלי
גלובס - היי-טק תקשורת ואינטרנט (22.03.2012 12:14h): האם סטארט-אפ קטן מקיסריה יחולל מהפכה בעולם הגיימינג?
די מדיקל הרימה ידיים (22.03.2012 11:05h): תפטר את העובדים ותחפש רוכש
אנגרי בירדס נחתו בחלל (22.03.2012 10:46h): הושקה הגרסה החדשה
סקר (22.03.2012 10:16h): "המוצר של פלוריסטם יהפוך לטיפול הנבחר ב-2020"
בכיר במשרד התקשורת (22.03.2012 08:10h): נבחן אם לפרק את הטריפל של הוט
Article (22.03.2012 08:01h): Fashion Adds Fuel to Fast-Growing Retail Ecommerce Sales
Article (22.03.2012 08:01h): B2B Marketers Optimistic About Social Media for Lead Generation
Article (22.03.2012 08:01h): Mobile Video Viewership Gaining in Australia
צפו (22.03.2012 06:36h): הצצה ראשונה לסמסונג גלקסי Beam שמקרין על הקיר
בדרך לסלון בכל בית (22.03.2012 06:34h): מה יהיה בדור הבא בסמארט TV?
גלובס - היי-טק תקשורת ואינטרנט (22.03.2012 06:23h): לקוחות האינטרנט הוותיקים משלמים פי 2 מלקוחות חדשים
גלובס - היי-טק תקשורת ואינטרנט (22.03.2012 05:35h): מניית אפל לא מפסיקה לעלות - האם זה הזמן לרדת מהעץ?
טאואר מזנקת 7% (22.03.2012 05:00h): האם סוגיית שטרי ההון קרובה לפתרון?
Christophor Rick (21.03.2012 18:49h): Bandwidth Aware Mobile Video Ads with GoldSpot
Normally, if you’re on a mobile phone, you don’t want to be bothered with video ads. On top of that, most big networks are now going to bandwidth capping, even on their so-called ‘unlimited’ data plans. So the last thing you want is advertising to be taking up any big chunk of that monthly bandwidth. ...
Daisy Whitney (21.03.2012 15:44h): Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity
The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity. Meanwhile, electronic program guides are starting to incorporate social buzz about shows, such as the ...
Christophor Rick (21.03.2012 15:23h): Brightcove Announces Video Content Exchange Initiative
Brightcove announced a new program today for Video Cloud Pro and Enterprise customers. It’s something that was a trend last year I think. They’ve started a Content Exchange Initiative that allows Video Cloud users to, basically, syndicate content out to their sites to boost the amount of video content they have to offer visitors while ...
Article (21.03.2012 08:01h): Political Postings Risk Social Media Alienation
Article (21.03.2012 08:01h): Mobile Barcodes Drive Traffic to Brand Sites from Print
Article (21.03.2012 08:01h): Mobile Internet Uptake on the Rise in France
Political Video Marketing Lessons (20.03.2012 19:34h): 2012 Presidential Candidates Offer New Twist on The Last Hurrah
Over the weekend, I watched The Last Hurrah, a 1958 movie adaptation of the 1956 novel by Edwin O’Connor. It starred Spencer Tracy as Frank Skeffington, the veteran mayor of a city that is frequently assumed to be Boston. Skeffington, who has mastered old-style ward politics, is defeated by a neophyte candidate, who has mastered ...
Tim Schmoyer (20.03.2012 18:49h): YouTubeâ
YouTube is changing again! AGAIN??? Yup. This week’s Reel Web will dive into some of the recent and pending changes at YouTube along with discuss general online video commentary around video monetization, how to respond to an unexpected viral success, and how online video will play a major role in political campaigns this year, especially ...
Article (20.03.2012 08:01h): Can Marketers Optimize Branding Campaigns in Real Time?
גלובס - נתח שוק (20.03.2012 05:21h): רמי לוי ואשתו עדינה השתכרו 8 מ' ש' אשתקד; הרווח נשחק
בדרך לאישור (20.03.2012 05:18h): נתניהו יקבל סמכות לפצל את חדשות ערוץ 2
עירית לינור (20.03.2012 03:57h): המחאה לא באמת; אין פלנטה שבה אני מכוערת
גלובס - נתח שוק (20.03.2012 02:51h): הייתה מחאה? ירידה במכירת מוצרי החלב; החטיפים דווקא עלו
גלובס - נתח שוק (20.03.2012 00:29h): התחרות לא מונעת מרשתות האופנה להרוויח יפה ב-2011
Christophor Rick (19.03.2012 22:00h): Nielsen Jumps on Cross-Platform with New Reporting Service
Nielsen is getting into the cross-platform campaign tracking business. It should have been clear that they were working on it after last month’s report with YuMe. Now, they say they’re ready to roll out a new reporting service that will cover both TV and online ads with a standardized rating. The only problem I see ...
Christophor Rick (19.03.2012 20:20h): Firefox to Stop Pushing WebM and Give in to H.264? Whatâ
It’s a dark day indeed for online video, H.264 has seemingly won the war without any real battles being fought. Google has yet to remove H.264 from Chrome and now someone high up at Firefox has pretty much stated that they’re throwing in the towel as well. Honestly, it makes sense. Google hasn’t managed to ...
Christophor Rick (19.03.2012 18:49h): Online Video Viewing Numbers Dip in February According to ComScore
Another month has passed and it’s plainly obvious up here in Milwaukee as spring has sprung, then rewound itself, then sprung again. This time we think it’s going to stick. Since it’s round the 15th of the month it means comScore has put out numbers for February which showed a decent 179 million watched 38 ...
גלובס - נתח שוק (19.03.2012 14:47h): הרשות השנייה תקים צוות לבדיקת הטענות נגד "האח הגדול"
נתוני הוועדה למדרוג (19.03.2012 14:19h): "גלובס" - האתר הכלכלי הנצפה מדי יום
גלובס - נתח שוק (19.03.2012 13:16h): רוב תקציב הפרסום של טבע ישראל עובר לאדלר-חומסקי
גלובס - נתח שוק (19.03.2012 12:53h): עם מי ייטיב הסכם "השמיים הפתוחים" - ואת מי הוא מסכן?
גלובס - נתח שוק (19.03.2012 11:36h): וילנאי ומרוז יתנצלו בפני ועידת התביעות של ניצולי השואה
עושה שרירים (19.03.2012 11:06h): האוצר מעכב את התקציב לשדרוג עידן+
גלובס - נתח שוק (19.03.2012 10:52h): עיריית רמלה הציעה לרשות השידור שטח בחינם
עובדי תנובה בעיצומים (19.03.2012 10:39h): "צפו למחסור בקוטג' בקרוב"
מתיחת פנים לערוץ 1 (19.03.2012 09:55h): מהדורת "מבט" תוקדם לשעה 20:00
סער שיינפיין בדיון בכנסת (19.03.2012 09:44h): "אני מפחד מהפקת 'האח הגדול'"
Article (19.03.2012 08:01h): Marketers Struggle to Link Digital Data to ‘Big Data’ Picture
Article (19.03.2012 08:01h): ‘Showrooming’ Is a Valid Concern for Retailers
Article (19.03.2012 08:01h): Marketers in Brazil Double Down on Social Media
איציק אלרוב (18.03.2012 04:45h): היום כל צרכן מבין שיש לו כוח לעמוד על שלו
עמנואל רוזן חוזר לחדשות 10 (18.03.2012 04:45h): מונה לתפקיד הפרשן המדיני
גלובס - נתח שוק (17.03.2012 13:34h): עובדי תנובה פותחים בעיצומים - לא יספקו קוטג' לחנויות
גלובס - נתח שוק (17.03.2012 10:56h): לשכת האתיקה הרפואית תחקור ההתנהלות ב"אח הגדול"
Christophor Rick (17.03.2012 00:50h): Google Doesnâ
YouTube is about to join the fold of Google+ in a more tightly knit and cohesive way. No longer will you be able to simply Like a video, now you’ll be giving it a +1 according to recent reports of a big switch over at the world’s largest online video site. I think the Google +1 ...
Jeremy Scott (16.03.2012 22:59h): Autoplay Video Ads On Your Website Means You Hate Your Customers
ESPN is going to catch the brunt of my wrath on this topic today, by virtue of hitting me with three autoplay video ads that started upon the page load. But they’re far from the only publisher to do this. Over the weekend, I had been hoping to read up on the upset Vanderbilt pulled ...
Jeremy Scott (16.03.2012 20:23h): Next Gen YouTube, Mobile Marketing, SEO & More at SES New York 2012
SES New York 2012 is almost here, and I wanted to take a couple moments to highlight some of the most interesting-sounding sessions for those who are going–and gently prod anyone not planning to go to reconsider. SES is packed full of amazing sessions led by some of the industry’s top thinkers. The networking and ...
Chris Atkinson (16.03.2012 19:36h): Vitamin Water Calls On YouTube Sensations In New Commercial
It’s slowly becoming its own genre: put a bunch of recognizable YouTube characters in a commercial and sell your brand with them. If you’ve gone to a Regal Cinemas in the last year or so, you’ve probably seen an ad requesting that you silence your cell phone that stars Annoying Orange, Double Dream Hands, and ...
Christophor Rick (16.03.2012 17:39h): Fox Digital Series, Letâ
Fox Digital Entertainment has a new video series they want to run online, so they turned to that place where we all turn to when we want to host a video series, MySpace. Wait, what? Let me check this source again, nope, it says right here, MySpace. They’re not dead? It would seem that they ...
Jeremy Scott (16.03.2012 15:30h): The Week’s Best Viral Videos & Video Marketing Lessons – Hockey Dancing Edition
Another week, another fresh batch of the most popular videos. Some are from brands–and this week, we have an excellent selection of great branded videos for you–and others are from individuals. But they all have a secret to share… a lesson to impart about what viral audiences are motivated by and the kinds of content that encourage them to share.
Music & DancingI don’t watch American Idol, but in my daily pursuit of video marketing insights, I definitely come across several performance videos for the various contestants. This week, I saw one that is so good, I think the guy won the whole competition already with this one song:
Click here to watch this video.
If this next video is any indication of what’s to come, there’s a bright future in “collage music”–several musicians doing a live cover/mash-up/medley of 38 different songs. The video has over 5,000 views and is only a few days old. It’s already getting attention on reddit and from Facebook users.
Click here to watch this video.
I’m a pretty big hockey fan, and I try to go to several games a year. And even though I tire of the trend of showing audience members dancing during intermissions, every once in a while one comes along that makes me smile… like the Canucks Dancing Kid:
Click here to watch this video.
Videos Of Terror!People like to be scared. It’s a fact. Not all people, mind you. But the segment of the public that enjoys a good fright is large, and online video creators can draw them in with a good scare without having to resort to horror or gore.
Like the simple-sounding notion of taking a bike down a mountain. There’s nothing simple about it, and the resulting video is maybe the most frightening thing I’ve seen in months:
Click here to watch this video.
Sometimes it’s not the audience that needs to be scared… why bother when they can merely enjoy watching others ge scared? This bobsledder is terrified during his run, as I would be. But since I’m not actually in a bobsled, his reactions are comedy gold:
Click here to watch this video.
The Ellen Show is one of the most high-profile brands that routinely gets viral mileage out of people being scared. Most of Ellen’s pranks are fairly harmless, but still fun… like this clip of a giant banana scaring Megan Fox that scored over 2 million views:
Click here to watch this video.
Branded Social Video SuccessSeveral brands got people talking this week, in a wide variety of ways. There’s no easier way to quickly take the pulse of the online video audience than by sampling the best of the branded video successes.
Old Navy’s The Best Tee Ever Infomercial, starring Mr. T, has definitely gotten people talking this week. By making a parody of infomercials, and taking it some weird extremes, the brand was able to tap into that same audience Old Spice and Skittles have been enjoying though it’s not as good as those ads :
Click here to watch this video.
Old Navy’s ad may have more views, but for my money, Kayak’s brain surgeon ad has more laughs:
Click here to watch this video.
Both those brands above were overshadowed all week by a brand that came as close to nailing that “Old Spice” type of humor as anyone has, the Dollar Shave Club:
Click here to watch this video.
Way to go NASA… good to see them taking advantage of YouTube to spread some great science knowledge about the evolution of the moon and getting rewarded for it with a pretty darn good view count :
Click here to watch this video.
Chow.com found a nice bit of attention when Gizmodo picked up their video on pouring a perfect glass of Guinness from a can:
Click here to watch this video.
After scoring some free publicity from the Chow video above, Guinness scored some of their own this week with a clever video about herding people:
Click here to watch this video.
Humor is the name of the game for “Robert Roberto Roberto” – a video ad for video game soccer:
Click here to watch this video.
A race down a snowy mountain between a car and a skiier seems like a very dangerous idea. It also seems like an amazing viral video concept. Top Gear thought so too, so they made it, showing again the power of taking ideas to extremes don’t worry, the car and the skiier don’t go down the mountain at the same time . Sadly, they’ve disabled comments for some reason:
Click here to watch this video.
Jimmy Kimmel isn’t slowing down. He just keeps pumping out video after video. And he’s got a great staff helping pick and choose the portions of the show that end up online. This week he interviewed Will Ferrell. Because the actor has an upcoming all-Spanish-language film, Casa de mi Padre it’s a comedy , the entire segment and interview were done in Spanish. That’s commitment to a bit:
Click here to watch this video.
Grab BagI like this trend of insanely long videos like the 5 Hours Of Adrianna Lima from Kia. Sure, the joke is basically in the title, but there’s obviously some built in viral potential with a concept so bizarre. Here’s 10 hours of Darth Vader breathing.
Click here to watch this video.
Some videos need no more description than a simple phrase: penguins on a plane:
Click here to watch this video.
Time-lapse camera work gives the viewer an entirely new perspective on even the most common of events or sights. Like pregnancy:
Click here to watch this video.
We’ve seen trick shots of almost all kinds, but this is the first video of “baseball trick shots” to hit the big time. And not throwing a baseball… this guy is swinging the bat to hit the ball at precise targets.
Click here to watch this video.
Tags: branded video, online video, social video, time-lapse, Vimeo, viral, viral video, YouTube
Jeremy Scott (16.03.2012 14:15h): Online Video Monetization – What Are Your Options?
So you’ve gotten pretty good at this online video thing, and now you want to start thinking about monetizing your content. But that can act as a roadblock for many video creators and businesses who aren’t sure what all their options are for making money from video content. It’s not a decision to take lightly, so we thought we’d lay out some of the options you have.
There are an awful lot of ways to go about the practice of online video monetization. We may not have room to cover them all, but we’ll try to hit the most common methods. If you’re looking for a way to make your videos work even harder for you, consider one of these options…
This post was made possible by vidmeup, - the free platform to create your own video site in minutes. With all the CMS upgrade features of expensive enterprise platforms, vidmeup has made high level actions such as ready made customizable templates, member video uploads, viewer pay to subscribe and watch integrated with PayPal, private member only sites, and 39 other cool features many as standard to drive your business via video online at an affordable price. Monetize Video By Selling Ads One of the most popular ways brands and other businesses monetize their videos is through advertising—the video content itself is free, but the creators make money by selling ads before, during, or around the video experience.
This might be pre-roll ads running prior to the destination content, or any of a number of more experimental ad-choice models like what Hulu uses or YouTube’s TrueView.
YouTube Partner channels can make money just by having their videos viewed. So a popular video creator like Freddie Wong can monetize videos like this by both running ads and simply getting views:
Click here to watch this video.
Sometimes the ad itself isn’t even a video—a lot of the top publishing sites sell display ads on pages hosting video content as well. Vidmeup allows you to embed Google Adsense code on all your video pages which well within the technical reach of most people.
Monetize Video Through Pay-Per-View Or Physical SalesVideos can also bring in revenue by simply being a product itself—viewers have to pay in order to view the content. The obvious examples of this sort of thing would be something like Netflix—or Hollywood’s Ultraviolet for digital movie sales. Webinars are an everyday example of pay-per-view, whether they’re live or taped.
Vidmeup, who made this article possible, has pay-per-view capabilities built into one of their video hosting packages, allowing Enterprise-level customers to really start putting their videos to work for them. They’ve integrated the feature with PayPal so you just enter your PayPal merchant number to start charging for video views or subscriptions. Here’s an unusual site monetizing very niche videos grunge music videos via Pay Per View using the vidmeup Enterprise platform.
Other platforms like Brightcove offer monetization options like a built-in ad server and an ad manager.
Of course, plenty of video content is sold online in physical form, mostly DVD, and while that format is likely to grow less and less lucrative, it’s still viable today for plenty of sectors.
Monetize Video Through SponsorshipsSome video shows, like Daisy Whitney’s New Media Minute, monetize through sponsorships, where an advertising brand receives special mention usually toward the beginning of a clip as being responsible for making the video happen.
When a show has a particularly large or loyal audience, or one that is very focused on a particular niche, there can be big payoff for companies sponsoring video content. That means there can be big payoff for the content creator as well.
Monetize Video Through MerchandiseEntertainment video can often be monetized through the sale of related merchandise. This might mean anything from t-shirts to mousepads, and creators are getting more creative all the time. There’s not much difference between traditional advertising and using merchandise to monetize—in both cases you’re giving away free content and allowing the income to come from related sources due to the show’s popularity.
So Epic Meal Time, an incredibly popular YouTube Channel, can run ads on videos like this:
Click here to watch this video.
But they also have a merchandise store on their official website where fans can help support their videos by buying t-shirts:
Some have found a monetization sweet spot using the freemium model—some video content is given away for free, but the very best and most in-depth stuff is reserved for paying members. It can be a tricky balance act, to find the right ratio between free and paid content under this model, but some content just lends itself to this format.
Take Hollywood, for example. In a way, they’ve been using the freemium model for decades: they give you a free taste, in the form of a trailer, but you’ll have to pay full price to see the full movie when it comes out.
In the video world, Hulu is a little bit like a freemium model. Some of their content is free to everyone, member or not, while the rest of it is hidden behind the Hulu Plus paywall.
If you make the right kind of video, and it’s of high quality, you can monetize it through licensing. Again we can use Netflix as an example: every copyright holder who has their video content on Netflix is getting paid for the rights to use the license.
Similarly, if your training videos are good enough, other companies might be willing to pay to use them as opposed to creating their own from scratch.
Making Your DecisionThere’s no one right answer with video monetization. Each of the methods discussed above has merit. Some work better for certain kinds of video than others, but they all work in certain situations.
It’s important not to rush the move to monetization: if your content isn’t quite up to the quality standards the audience demands, you could be shooting yourself in the foot.
But if you’ve honed your craft and are confident of your quality, well, maybe it’s time you start earning something for your trouble. Online video definitely doesn’t need to be monetized in order for it to be productive for you or your business…
This post was made possible by vidmeup, - the free platform to create your own video site in minutes. With all the CMS upgrade features of expensive enterprise platforms, vidmeup has made high level actions such as ready made customizable templates, member video uploads, viewer pay to subscribe and watch integrated with PayPal, private member only sites, and 39 other cool features many as standard to drive your business via video online at an affordable price. Tags: BrightCove, Hulu Plus, licensing, monetization, Netflix, online video, pay per view, pre-roll, video views, YouTube Channel, YouTube Partner
Article (16.03.2012 08:01h): ESPN Scores on the Power of the Live Sports Experience
Article (16.03.2012 08:01h): Brand Marketers Home In on Online Target Audiences
Article (16.03.2012 08:01h): Smartphone Ownership Jumps in Japan
Blog (16.03.2012 08:01h): March 16, 2012: eMarketer in the News
האח הגדול (16.03.2012 06:16h): סער סקלי נחשף לפרשת הכדורים הפסיכאטריים
גלובס - נתח שוק (16.03.2012 04:41h): "בעיתות חירום הציבור הישראלי מתגלה כאחראי"
Tim Schmoyer (16.03.2012 00:32h): How To Use Video To Humanize Your Brand – Reel Web Creator Tip #30
It’s important to know how to use online video to humanize your brand, company, service, product, or even yourself. Making a promotional video or a commercial is one thing, but online video gives you the unique advantage to build a human connection and emotional engagement with your viewers. That’s how we ultimately build an audience and help people really connect with the message or brand we’re a part of.
Click here to watch this video.
For this week’s Creators Tip video, I spoke with Kevin Nalty, a YouTube marketing genius, about how to use online video to humanize your brand or company and how to use online video to really make that emotional human connection with viewers. We discussed four ways to help that connection take place using online video.
QUESTION: What works for you when using video to “humanize” your brand?
Tags: audience, engagement, Kevin Nalty, Nalts, online video, The Reel Web, tips, video producer, YouTube Channel
Daisy Whitney (15.03.2012 22:16h): The Rise of Tablets = Good News For Online Video Advertisers
Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That’s a huge jump, but it’s not just from the iPad3 announced last week. The increase is due to the success of the Kindle Fire and Nook Tablet too, Forrester says. But what do these figures mean for online video? In this week’s New Media Minute, I discuss how tablets may usher in an era of high engagement and completion rates for online video advertising.
Click here to watch this video.
Tags: completion rates, engagement, forrester, iPad, new media, tablet
Jeremy Scott (15.03.2012 19:34h): Show The Audience How You Make The Sausage, Or Bacon
There’s an old adage in the marketing and business world… no one wants to see how the sausage is made. The implication is that some good things are potentially ruined when you know and fully understand the true nitty-gritty about how they’re made.
In marketing, there’s an added risk perceived in showing too much of your process, or secret sauce—we can’t show the world how we do what we do… only the finished product!
The age of online video is changing all that. In fact, it can actually be to your benefit to show your process, particularly when there’s even a little bit of art to it. Online video audiences crave things that are unique, singular, and new. And brands are beginning to let down their guard a bit regarding that “special sauce,” resulting in eye-opening, behind-the-scenes content that really gets people talking.
Open Air Publishing has a forthcoming book called “The Better Bacon Book.” And while you might think the best way to sell the idea of bacon is to shoot video of some crispy bacon strips frying in a pan… I’m here to tell you there’s merit in going the opposite direction. That’s just what Open Air did, finding expert butcher, Tom Mylan, and having him take apart a pig side one piece at a time, until he’s left with just the bacon:
Click here to watch this video.
In a previous life, I spent time in management with a supermarket chain, and I will never forget the first time I saw a trained butcher take apart an animal like this. It was amazing—gross, but amazing. I’m almost surprised we haven’t seen a meat brand doing this kind of thing before like Boar’s Head or something .
Show The Audience The ProcessThis is also reminiscent of a video for Wefi Surfboards I wrote about last summer, where a short documentary shows the surfboard-maker artist at work:
Click here to watch this video.
Online video audiences have so much content to choose from that the stuff that is most likely to get their attention is video showing something they haven’t seen before.
You can do this too—don’t think you can’t. You may not be an expert butcher hey, total kudos if you actually are , but you have a process. There’s something about your business that you do very well—that’s why you’re still in business.
Are you a web design firm? How about a time-lapse of your designer making a logo? Do you own a gourmet cake shop? If so, I bet your cake decorator is an artist people would enjoy watching at work. Are you a landscape architect? Show us before and after video—or use time-lapse like the web designer.
Find what it is about your business that makes you unique, whether its artistry, creativity, or service. And then find a way to bring the video camera into that process. More often than you think, people actually do want to see how the sausage is made.
Tags: audience, online video, time-lapse
Christophor Rick (15.03.2012 17:20h): Givit Set To Hold Your Flip Videos Forevah!
Givit, the consumer cloud service for private, personal video sharing, has cut a deal with Cisco to safeguard all those Flip videos you uploaded to Flipshare before they dropped the ax on the Flip camera. So stop frantically trying to download them all.
Actually, Givit has far more to offer than just that, but that’s their big news this week. Flipshare will be closed down in December 2013, and all videos on the service will have a 30 day expiration period from this announcement. When logging in to FlipShare, users will find a link allowing them to instantly transfer their entire library over to Givit with just one click.
Givit is already available as an app for Android, iOS and on the web and can accept any video format and file size so they say, I’m going to test with a 9GB file now . Givit is the opposite of some other platforms where all uploads are private by default and you can choose with whom you share your uploads.
From what they tell me:
Videos can be instantly and securely captured, shared and viewed on any device, adaptive to available network / bandwidth speeds for optimal playback. The service offers a simple and convenient platform for all your personal video content.
Givit iTunes free download: http://itunes.apple.com/us/app/givit-private-video-sharing/id481505334?mt=8
Givit Android Market free download: https://market.android.com/details?id=com.givit
Now, off to test out that 9GB video upload. No, not really…
Tags: Flip, video sharing
עכשיו זה רשמי (15.03.2012 12:20h): רדויז'ן נמכרת לאוויה תמורת 230 מיליון דולר
דוח "אמון הציבור" על ענף הסלולר (15.03.2012 11:57h): הכי פחות תלונות - נגד סלקום
שיינפיין (15.03.2012 11:29h): ד"ר רבינוביץ' שימש כבמאי מטעם הפקת "האח הגדול"
גלובס - נתח שוק (15.03.2012 11:28h): "בעלי חצי חינם נעלו את עובדי 'סלטי יד המלך' בתוך המפעל"
מנכ"ל איקאה (15.03.2012 11:27h): "חוק סימון מוצרים וחוק ההחזר הכספי - מיותרים"
גלובס - נתח שוק (15.03.2012 11:26h): הרשות השנייה בודקת הפרה לכאורה בתוכנית הבוקר של קשת
גלובס - נתח שוק (15.03.2012 11:07h): האם הגיע יום הדין של תוכניות הריאליטי?
גלובס - היי-טק תקשורת ואינטרנט (15.03.2012 11:04h): סטארט-אפ, אקזיט ענק, התעשרות מהירה. רוני זהבי מדבר
בכיר בסיסקו על רכישת NDS (15.03.2012 10:49h): "אין תוכניות לשינויים כאן"
גלובס - נתח שוק (15.03.2012 10:13h): האם עיתונאי ערוץ 10 שיקרו לגבי ההתנצלות בפני אדלסון?
שמחון (15.03.2012 09:43h): "די לדמגוגיה - אין סיבה למס של 22% על הקוטג'"
Article (15.03.2012 08:01h): Facebook Helps Get One in Five People Worldwide Socializing on Online Networks
Article (15.03.2012 08:01h): Gwyneth Paltrow Does Dinner on One Kings Lane
Article (15.03.2012 08:01h): Top Websites Correlate with Influential Brands in Canada
גלובס - נתח שוק (15.03.2012 05:01h): ×
פלייטק של טדי שגיא (15.03.2012 04:34h): הכנסות של 207.5 מילון אירו ב-2011
רייטינג (15.03.2012 03:38h): The Voice נחלשת עם 28.8%, אייל גולן מתחזק
בדיקת "גלובס" (15.03.2012 03:01h): פערי מחיר של עד 100% באותה רשת בערים שונות
יוחנן צנגן (15.03.2012 02:42h): "צריך לסגור את ערוץ 10, הוא לעולם לא ירוויח"
גלובס - היי-טק תקשורת ואינטרנט (15.03.2012 02:36h): היי-טקיסט, פוטרת בגיל 50? חמש משרות שכדאי לך לשקול
דוח "אמון הציבור" על הסלולר (15.03.2012 01:44h): הכי פחות תלונות - נגד סלקום
JoyTunes (15.03.2012 01:12h): איך להפוך את לימודי המוזיקה לכיף אמיתי
Chris Atkinson (14.03.2012 21:59h): Why It’s Difficult For Videos To Go Viral, And Impossible To Predict
So we should know by now that achieving viral status on a video should not be your goal. But for the past few months I have read several articles trying to make sense of why a video does go viral. Back in November, YouTube Trends manager Kevin Allocca spoke at TEDYouth about what makes a video become a phenomenon, and recently that video was posted to TED’s YouTube page. The reasons he gives are nearly impossible to recreate unless you have connections, which is why the YouTube Creator Playbook plots out so many avenues to share your video with others, and even then you aren’t guaranteed anything.
Kevin Allocca’s TED Appearance: Why Videos Go ViralAllocca fires off that oft-heard figure of “48 hours of video uploaded per minute,” and of that uploaded video, a microscopic amount of them go viral. This is what everyone should understand before watching this video. You can equate viral success with things like winning the lottery.
Here’s Allocca’s TED video:
Click here to watch this video.
Here are the three reasons a video goes viral:
1. Tastemakers
Videos like the “Yosemitebear Mountain Giant Double Rainbow” and Rebecca Black’s “Friday” were sitting on YouTube not being watched all that much until people like Jimmy Kimmel and Daniel Tosh got a hold of them. How did they receive them? Who knows? Someone with six degrees of separation to those tastemakers brought it to their attention, and they liked the videos enough to share them and/or make fun of them.
There are probably millions of videos that have content that can be ridiculed in some way, but these videos tend to have something over-the-top that separates them. In the case of “Friday,” well, we all know that the song is catchy in that horrible way, and it has a tent-pole day attached to it. Allocca points out the view graph for the video and notes 5 different spikes in views all came on Fridays.
In the case of Yosemitebear Mountain Giant Rainbow…:
Click here to watch this video.
…I think we all have a basic understanding of rainbows, and they aren’t as magical to us anymore as they may have been to us as kids. Yosemitebear revels in his discovery, crying, trying to make sense of it all with the ridiculed phrase, “What does it meeeean?” He’s like a kid. I think it strangely taps into our feelings of what it would be like to be a kid again, while at the same time realizing as adults that the rainbow for all its majesty, isn’t incredibly meaningful.
So while tastemakers did indeed shoot these videos to the moon by sharing them, they wouldn’t have been cultural phenomenons without some sort of content that conjures up some sort of strong feelings, even if that feeling is ridicule.
2. Communities Of Participation
I’d say that communities of participation don’t occur until the video has actually become a highly-watched phenomenon. We saw this with “S*** Girls Say” earlier this year when that video climbed in views due to a very popular Twitter feed that numerous media outlets picked up. That video spawned thousands of imitations, basically feeding off the craze but also boosting the original’s view count, becoming 2012′s first big copycat sensation.
Click here to watch this video.
Allocca mentions Nyan Cat, a video that has over 60 million views and has been copied over and over again with variation after variation. The funniest part of the Allocca presentation is when he says the video is so popular, “Cats watched Nyan Cat,” showing a video of a cat watching Nyan Cat, and then showing a video of a cat watching a cat watch Nyan Cat. The most astounding figure is that a three hour version of this looped animation/song had hit over 4 million views. But Nyan Cat led to a whole bunch of international versions and spins, like this one:
Click here to watch this video.
What Allocca wants to talk about here is that this type of participation is completely different from any other media out there. The people decide what is part of their pop culture, they can put their own spins on things and get their own audience. It’s not like when we enjoy an episode of Mad Men, we go around making our own versions of it on YouTube.
3. Unexpectedness
Allocca mentions Casey Neistat’s video about bike lane law in New York City. He got a ticket for not riding in the bike lane, so he made a video showing why being in the bike lane isn’t always the safest place:
Click here to watch this video.
It begins like an ordinary protest video, like we’re about to see why, in boring detail, why it’s nearly impossible to stay in the bike lane. But Neistat takes the policeman’s order painfully literal to make a point. And it’s hilarious.
Unexpectedness is what we saw last month with the “Henry & Aaron – IT’S A SNAP” video for Central Institute in Australia that has collected over 2 million views. We’ve covered it before, but warning, this video gets pretty sickening towards the end in a funny way :
Click here to watch this video.
Unexpectedness lends itself to being shared, because the people who share it with those who haven’t seen it also get the thrill of seeing an uninitiated person watch it for the first time.
The prevailing theme of these last two reasons communities of participation and unexpectedness is that content matters, even if the video doesn’t go viral right away. Most of the inexplicably popular ones come from our culture wanting to make light of things that are unusual or bad, and enjoy them “ironically,” but the other half of them comes from people putting hard work into their content and getting the right people to watch it. In both cases, it’s the content that makes people want to share videos, and there is something amazing, unexpected, and/or cringe-worthy to all of them.
Anyway, good stuff from Kevin Allocca at YouTube Trends.
Tags: audience, discovery, funny, viral, YouTube, YouTube Trends
Hollywood Video Marketing Efforts (14.03.2012 19:32h): 21 Jump Street Shows How It’s Done
Despite Disney apparently doing everything in its power to try to make John Carter into something it isn’t, it mustered a disappointing $30 million in its opening weekend and fell short to The Lorax in its second week. However, one thing everyone needs to keep in mind is that movies are more global than ever, and Carter is poised to at least make its money back with worldwide numbers when all is said and done, so don’t focus solely on North American box office. This week, 21 Jump Street is all alone save for some limited releases. 21 Jump Street is the antithesis of John Carter.
21 Jump Street Does A Great Job Of Reinvention, And Making Something You Want To SeeHey, remember 21 Jump Street? It starred Johnny Depp and it was an undercover police drama on Fox for 5 seasons from 1987-1991. So now it becomes an irreverent comedy starring Channing Tatum and Jonah Hill, courtesy of Hill himself and Scott Pilgrim Vs. the World writer Michael Bacall. These things can backfire, mainly because people either hold the original in too high esteem for a change, or the material doesn’t present itself well for a change.
The first trailer, well, we really didn’t know what we were getting into:
Click here to watch this video.
Wisely, Sony Pictures came out with a trailer that really showed us what we were getting into. It’s a hard-R rated comedy with liberal doses of swearing and naughtiness. The original trailer looked like your everyday, typical PG-13 adaptation of a TV show that we always get. This trailer, however, makes it clear, this isn’t your daddy’s 21 Jump Street so, you’ve been warned :
Click here to watch this video.
Now, how do we decipher the views on this movie? The original trailer has combined views of over a million. But we’ve learned that the views aren’t super-important, unless the view count skews in an unusual way. That’s what we’re seeing with the red-band trailer, nearly 5 minutes in length, with a view count combined of over a million, which is rather unusual for a red-band trailer that doesn’t get the same kind of exposure as the original that gets shown in theaters all the time. Those usually see counts in the low thousands or tens of thousands.
The view count is significant for this trailer because it’s almost exclusively online although the trailer did get a bump from the Project X crowd, who got to see it on the big screen . It bodes well for its chances, especially since nothing else is coming out.
Even the clips are doing well, which is another thing that is rare. This clip is also something kids shouldn’t see and some might be offended:
Click here to watch this video.
What this clip shows is that yes, the movie is pretty dirty, but it’s funny. It doesn’t appear to be dirty just for dirty’s sake.
The clips keep rolling. Here’s Ice Cube making an appearance, also some bad language:
Click here to watch this video.
What’s good about the marketing for this movie is that, even though I was very much aware of the 21 Jump Street TV show, they’ve now made me think of the movie first. That’s a hell of a trick.
The Take For The WeekendObviously, since John Carter never quite soared, and The Lorax is in its third week, this will be all 21 Jump Street. The original Hangover made $44 million in its opening weekend, and I would look for something around that figure, probably a little less, for this one.
UPDATE: Thanks to commenter, Alec, we’ve added a few more online videos that were used to market 21 Jump Street.
A fake interview with Ice Cube’s character:
Click here to watch this video.
Funny or Die chipped in with a fake PSA about fake drugs:
Fake Drugs and You – A Public Service Announcement – watch more funny videosAnd on Break.com we have this “scared straight” video:
How to Be Cool – Watch More Funny Videos
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Tags: funny, Hollywood, movies, Sony, YouTube
Video Concept Tips (14.03.2012 17:23h): Appeal To The Shared Pain Of Viewers
Every single one of us has our own pet peeves. Little annoyances can build up over time, making small issues into giant ones. Smart video creators and marketers know that referencing the little annoyances in life and appealing to the shared pain of the viewing audience is a great way to hook them quickly and get them engaged.
Viewers are hooked because, they too, are annoyed by that thing. And by exaggerating the everyday annoyance, brands and individuals are able to mine this common frustration for laughs, sending the audience away smiling and happy.
Improv Everywhere’s Spinning Beach Ball Of DeathImprov Everywhere just gave us a fantastic example of this kind of concept—using a common pet peeve to draw the audience in and get them on your side—and they did it in typical Improv Everywhere style… with a surprise public performance. This time, however, instead of taking over a bus station or a supermarket, the crew took a typical TED talk and turned it on its ear.
Check it out:
Click here to watch this video.
How You Can Apply This To Your Own Video MarketingI’m not suggesting that every creator or small business owner has an entire improvisational singing and acting troupe at their disposal. I’m not suggesting you can get TED to partner in crime with you and allow you to hijack a talk as they did here.
But what Improv Everywhere has done with this video, whether they realized it or not, is give you a pretty decent roadmap for video success. Just look at the things they did right that helped the video find and entertain its audience:
Started with a common shared pain to hook the audience and lower their guard.
Exaggerated that common annoyance to the point of hilarity. Everyone hates the loading beach ball at least in the Mac-using community , but after the initial normal appearance, Improv Everywhere ups the ante with more beach balls, spinning umbrellas, and full-body leotards.
Entertained beyond the initial attention-getter—there is no shortage of colorful moving shapes and sounds throughout the entire video.
Any one of those is an actionable nugget of learning we can each take and apply to our own video concept efforts. If you want to draw the audience in, start by sharing their pain… and then exaggerate the heck out of it.
Tags: audience, TED Talk, tips, YouTube
פרשת הכדורים הפסיכיאטריים ב"האח הגדול" מסתבכת (14.03.2012 15:26h): קופרמן תתבע את סער שינפיין ב-3 מ' ש'
Christophor Rick (14.03.2012 15:00h): Two Largest Chinese Video Sites To Merge, Make Waves In America?
After firing warning shots over the bows in terms of copyright infringement lawsuits, the two biggest Chinese online video firms Tudou and Youku have decided that they should merge, instead. Sound like big news? Well, Youku seems ready to spend something like $1 billion on Tudou’s stock.
It’s a pretty big deal in terms of money, but not really in terms of online video impact on these shores, yet. But let’s put some Mayan calendar spin on it shall we?
Could the Merger Impact US Video Market?If the number one and number two online video companies in China merge, well, hold on, they both went public in the US and raised something like $375 million, they could really start making waves, even on this side of the Pacific.
Perhaps with them merging, they’ll both stop losing money as Youku dropped about $7.9 million in Q4 while Tudou lost $23.7 million. Combined they’ll have some 39.8% of the online video market there.
They have been moving in a Google-y fashion, away from user-created content and toward professional content from TV studios. They have a mix of ad-supported premium content as well as pay-per-view now and that’s a trend that’s likely to continue expanding.
With almost 40% of one of the world’s fastest growing online video markets, which grew 48% through Q4 2011 for a grand total of 139% for last year for revenue, there’s definitely money to be made from the look of things. Especially since they would start working together and pulling in the same direction instead of pushing in opposite directions.
The new company, Tudou Youku Inc, could definitely become the de facto site for seeing content from say, the west, meaning that lots of eyes here could be turning there in the near future to continue expanding revenue channels via online video, not to mention all the eyes in China alone that would be consuming content, in a more legal manner than many believe they do now.
Is this the new gold rush in a sort of weird historical reversal? You do recall that California is called “Gold Mountain” in Chinese, right? Though, Old Gold Mountain is more appropriate these days and the new Gold Mountain might just be, back at home, in China.
Tags: China, future, online video, Tudou, Youku
התגובה למחאה (14.03.2012 14:42h): שופרסל תפטר עוד 100 עובדים
בזק (14.03.2012 14:31h): 15% ירידה ברווח; תחלק דיבידנד של מעל למיליארד ש'
בלינקוב (14.03.2012 14:27h): לא נתמודד במכרז חברת החשמל בתנאים האלה
רפי גינת (14.03.2012 14:21h): "תגובת קשת בפרשת הכדורים היא אווילית"
בדיקת "גלובס" (14.03.2012 14:00h): השעון המתקתק של מניות הביומד שבשימור
מסתמן (14.03.2012 12:29h): רשת ביטחון למשקיעים במיזם חב' החשמל
צפו (14.03.2012 11:47h): סוני מובייל משיקה 3 סמארטפונים חדשים בישראל
וואלה מזנקת 46% (14.03.2012 11:44h): בזק רוצה למחוק את המניה מהבורסה
ויזל (14.03.2012 10:52h): "מכירות אמריקן איגל בישראל גבוהות פי שניים מהצפי"
יו"ר אסם (14.03.2012 09:08h): "אין תכנון להעלות מחירים, אך אני לא מבטיח"
ניצן חן (14.03.2012 08:20h): "לא אהסס לסגור את ערוץ 20 של 'האח הגדול'"
שאמה-הכהן (14.03.2012 08:06h): "אגרת רשות השידור צריכה לעבור מהעולם"
Article (14.03.2012 08:01h): Newspapers Look to Targeting, Video to Boost Flagging Revenues
Article (14.03.2012 08:01h): Security and Privacy Concerns Remain for Smartphone and Tablet Users
Article (14.03.2012 08:01h): UK Mobile Ad Spending Growth to Spike in 2012
גלובס - היי-טק תקשורת ואינטרנט (14.03.2012 07:58h): "בעתיד המחשבים יעקבו אחרינו ויציעו פתרונות"
גלובס - היי-טק תקשורת ואינטרנט (14.03.2012 06:52h): הוט מפטרת 30 עובדי גבייה במסגרת שינוי ארגוני
צפו (14.03.2012 06:44h): חברי הכנסת נגד הפרסומת הפרובוקטיבית עם גל גדות
למרות הצטרפותו לפוליטיקה (14.03.2012 06:32h): לפיד ינחה את "שרים בכיכר"
גלובס - נתח שוק (14.03.2012 06:22h): הוט מפטרת 30 עובדי גבייה במסגרת שינוי ארגוני
Fun With YouTube Analytics (13.03.2012 21:05h): The Top Videos And The KONY Phenomenon
One of the most important aspects of The YouTube Creator Playbook is YouTube Analytics, which went from a passing mention as YouTube Insight to getting top billing in the new version. Analytics tells you where people are first hearing about your video, where they are being engaged, demographics, basically everything you need to know in finding and keeping an audience. One thing that YouTube has obviously been hard at work on is reaching a global audience. And Analytics tells you where your video is popular. So, how well has the KONY video reached a global audience, especially compared to others?
KONY Aimed For The World, And Hit It HardI wanted to compare the KONY video to another sensation from early this year, the Walk Off The Earth cover of “Somebody I Used To Know,” but as of this writing it looks like WOTE wants to keep that secret, or there’s a glitch. I did go to the original song by Gotye, which actually has over 100 million views, no doubt with help from the WOTE video:
Pretty much English-speaking countries there, and that’s no surprise. No doubt you’ll see the same sort of graph for the WOTE version.
I also went to a universally-loved video, “Charlie Bit My Finger,” a video that has over 400 million views. Here’s the worldwide analytics for Charlie:
Obviously a video of this kind of reach shows up very popular in a lot of places, and no surprise that North America is among the greenest of this graph. It’s got some popularity in Asia, a little in Africa, but you can see where the video really hit with this graph.
Now take a look at the KONY video analytics. By the way, hitting over 70 million views in a week has got to be some sort of record, and I hope YouTube gives us that data someday. But here’s the graph:
KONY 2012 is a universally-watched and consumed video, it doesn’t matter where you are in the world, except if you live in Chad, and well, I don’t know enough about Chad to really know why that would be. But it looks like it has hit Uganda, the country in question, just as much as anywhere else. Believe me, to see a map like this describe a video is a rarity, and I would wager that 99.9% of the videos out there don’t have coverage like this. There is also the possibility that over time, we’ll see some of these places start getting a little lighter shades of green. But for now, it is equal around the world.
What this tells us is that we will be seeing a lot more YouTube videos like this in the future. It is unlikely they will see the same impact. The filmmakers behind KONY knocked it out of the park with their content and distribution, taking an emotional topic and sharing it in a dynamic manner. Content producers obviously would love to hit this kind of awareness so quickly like Invisible Children did, but it should be stressed that this is a one-of-a-kind story, one that can’t be emulated without all the pieces in place and the stars aligned.
YouTube Analytics tells a good story, though, and video creators are wise to use it to their advantage to make content that appeals to their demographic to build an audience.
Tags: analytics, audience, demographics, YouTube, YouTube Creator Playbook
Christophor Rick (13.03.2012 18:48h): Caption This! Bits On The Run Now Features Built-in Video Captioning
All hail the power of online video! Bits on the Run announced that video captioning is now built into its online video platform. That means even more accessibility for that all-important online video presence, if you so choose to use them.
Bits on the Run is part of Long Tail Video of course. They recently announced, “built-in support for uploading, storing and publishing video captions in the SRT and DFXP formats,” so you can have a single track or multiple tracks of captions–so you might even do multi-lingual captions. Here’s their how-to guide.
Video Captioning From Bits On The RunYou have to do all the captioning, or get it done, outside of Bits on the Run but the OVP will manage all the captioning when the videos are played which is quite handy.
It’s part of a flotilla of other upgrades. Some other stuff is better player loading thanks to some infrastructure improvements on their part, the inclusion of Google Analytics account ID management right from the BotR dashboard and the ability to push metadata up in a batch FTP process if you’ve got 100 or more videos you need to get updated.
Finally, they stated that several other improvements are on the way including , “ improved MP4 video quality, and a Google DFP DART for Publishers ad serving integration.”
If you haven’t tried out Bits on the Run they have a free account that offers 1GB of storage, 5GB of bandwidth and from there it’s pay-as-you-go pricing if you want to upgrade.
Tags: accessibility, analytics, Bits on the Run, captioning, captions, metadata, online video, publishing
Tim Schmoyer (13.03.2012 17:10h): YouTubeâ
So many changes to keep up with at YouTube lately, but don’t worry — we got you covered! This week on The Reel Web we summarize a lot of the changes happening at YouTube, including the algorithm changes to how related and recommended videos are chosen and shown. We also take a look at the new YouTube video player that will be coming out sometime soon, and some of the statistics surrounding the new design changes to YouTube channels. Plus, we recommend a few other stories and resources content creators may want to check out.
YouTube’s Related Videos Algorithm & Much MoreClick here to watch this video.
QUESTION: Do your recent channel stats agree with YouTube’s stated stats?
YouTube adds handy “look ahead” features to player New YouTube design is working: 50% more subscribers! YouTube changes how related and recommended videos are chosen Why videos go viral How to make branded entertainment succeed For the camera shy SUBSCRIBE TO OUR YOUTUBE RSS FEED SUBSCRIBE TO OUR EMAIL LIST!The Reel Web is a weekly show that highlights the news from the online video world every Monday here on YouTube and at reelseo.com.
Tags: engagement, online video, statistics, The Reel Web, viral, YouTube, YouTube Channel
Jeremy Scott (13.03.2012 15:33h): YouTube Channel, Khan Academy, Shines During 60 Minutes Spotlight
We’ve talked a lot over the years about the exciting prospects of online video entering—and disrupting—the classroom. Indeed, the world of education is long overdue for an overhaul at least in the U.S. , and video may be just the tool to do it.
This past Sunday evening, 60 Minutes ran a great piece about the Khan Academy—the nonprofit that started as a YouTube channel with a passion for teaching math and quickly grew into a worldwide organization serving millions with a new kind of education model.
Khan Academy’s lessons are in multiple languages, and people as smart and important as Bill Gates have praised the work they’re doing.
I’m especially intrigued by the concept of flipping the classroom—doing traditional home work actual worksheets and problems in the class room, and the traditional classroom work lectures, lessons at home.
Khan Academy’s YouTube-and-software approach is already in a pilot classroom, and the students and teachers involved give glowing endorsements for its approach to learning.
And to think… none of it would have been possible if it weren’t for online video—seriously, YouTube makes this whole Khan Academy thing go. How about that? Video may revolutionize education after all.
Here’s the video from 60 Minutes of the complete segment:
Tags: education, online video, YouTube, YouTube Channel
Article (13.03.2012 08:01h): Europe Tops US in Mobile Ad Response Rates
Article (13.03.2012 08:01h): What Siri Means for the Future of Mobile Shopping
Article (13.03.2012 08:01h): China’s Key Internet Stats Rival the US and Japan
Greg Jarboe (12.03.2012 21:50h): Nassau Paradise Island Promotion Board Reaches Vacationers With YouTube
With today’s busy lifestyles, people often need a getaway. A popular option is to flock to the Bahamas, where Nassau Paradise Island is one of the most restful island destinations. Just a few air hours away from most major US metropolitan markets, the sugary beaches and shimmering waters of Nassau Paradise Island attract many vacationers, who opt into the picture-perfect and easy-to-reach Bahamas getaway.
Actually, make that video-perfect, because, in the tourism industry, it’s all about sharing the experience. When busy urbanites seek surf and sun, it is increasingly more likely that they will opt to watch an alluring, destination-specific YouTube video.
There’s no question that video is among the best ways to influence travel decisions, according to Kim Andersen, vice president of marketing for the Nassau Paradise Island Promotion Board. “Our destination is stunningly beautiful, and there is no way words or even photos can tell the story the way video can,” says Andersen.
In terms of video advertising, the hardest working part of any media plan is TrueView in-stream video ads, which provide tourism executives like Andersen with the ideal way to showcase destinations to the greatest number of leads who live in very expensive television markets – all without breaking the bank.
“Three years ago, nobody was talking about YouTube as a consumer advertising vehicle. Now, it’s evolved from shaky handmade videos to a foundational medium that no advertiser – or consumer – can afford to ignore,” says Andersen. More than a dozen tantalizing, high-production-value videos grace the Nassau Paradise Island YouTube channel, affording an ideal marketing platform that drives guests to Nassau Paradise Island where vacation dreams come true.
Need an example? Check out “Beaches of Nassau Paradise Island, Bahamas.”
Click here to watch this video.
Counting On NumbersWhen Andersen first joined the Board, much of the marketing effort was funneled to more traditional channels, with limited broadcast support when budgets permitted. With the evolution of technology, an entire new world of digital advertising emerged that was effective, cost-efficient, and most importantly, measurable.
To power the shift, Anderson turned to the travel-industry digital marketing experts at Net Conversion. The agency’s two principals, Frank Vertolli and Ryan Fitzgerald, have set their agency apart with a laser focus on measurable analytics. They don’t build websites, they don’t design brochures, and they don’t do print ads. Instead, measurable, digital advertising is their stock in trade.
Knowing that one third of Nassau’s vacationers live in New York and south Florida, Net Conversion had to come up with a way to keep concentrating on those two markets, but also find a way to reach the other two-thirds of the travel audience originating from widespread metropolitan areas affordably. They were excited about using YouTube to maximize conversions.
Supplementing traditional television ads with YouTube video ads, the team invested in TrueView in-stream video ads to get the most out of every advertising dollar spent. Since viewers have the option to skip TrueView in-stream video ads, advertisers only pay when viewers watch 30 seconds of the ad or to completion. This helped present the right content to the right audience in the most compelling way, and website visitors from NPI’s target markets jumped from a 38 percent increase versus the prior year to a 68 percent increase while the TrueView campaigns were live.
“When I talk about the amazing value TrueView delivers, people think the kind of ROI we are achieving is impossible,” says Vertolli. “Analytics show it can cost as little as 15 cents to get a qualified lead living in an important market like Boston to engage with an entire: 30 video. There is simply no other way to do that, especially across platforms and devices for online as well as mobile consumption.”
Net Conversion now sees TrueView in-stream video ads as an ideal advertising tactic because it delivers relevant video at a fraction the cost of broadcast media. Rather than spray a wide area with diluted impressions, it gives viewers total control over what advertising message they want to watch and when they choose to consume it. From the advertiser’s standpoint, TrueView makes optimal sense because they pay only when an ad is watched, not just when an impression is served.
Spot-On MessagingThe flexibility of YouTube and Google ads makes it possible for the Board to rapidly adapt to timely opportunities. For example, when one airline recently added new daily, nonstop flights from New York to Paradise Island, the Board implemented banner ads specifically served to the New York market segment. At other times, the Nassau Paradise Island Tourism Ministry provides destination-wide package offers, promoted via YouTube.
Net Conversion continuously tweaks its targets, messaging, and auction-based budgets accordingly. “Ultimately, we know that a certain profile will pay attention to attractive, uninterrupted content delivered in an uncluttered space. Data derived from TrueView enables us to pinpoint relevant messaging and constantly refine target audiences by keyword search to make sure we are presenting video to a customer who really wants to watch it,” says Vertolli.
Data shows that branded messaging is also an important of the overall ad mix for the Board. When two banner campaigns run in each market, Net Conversion can test effectiveness and refine buys and creative messages, refining them depending on seasonality peaks and current incentive programs.
Hospitable Social MixIn today’s digital world, no man is an island – not even in the Bahamas. The ability to integrate content across social outlets adds an invaluable dimension to the hospitality of Nassau Paradise Island. More than 154,000 viewers have already visited Nassau Paradise Island’s YouTube channel, where guests comment about how excited they are about their upcoming trips and then relive their recent vacations through video – which is concurrently displayed across multiple social media outlets. Visitors can sign up for special offers, keeping people informed about time-sensitive programs such as “back by popular demand,” and “offer expires today.”
“Video is a cornerstone across all our touch points,” notes Andersen. “And it’s YouTube TrueView Video Ads that have enabled us to engage prospective visitors across platforms. We now can reach targeted prospects in metropolitan markets that we couldn’t afford to even touch with television advertising, and potential visitors in these important markets are now exposed to our destination.”
Tags: analytics, conversion, social media, target market, travel, video ads, YouTube, YouTube Channel
Jeremy Scott (12.03.2012 19:53h): YouTube Changes How Related & Recommended Videos Are Chosen
Notice anything new around YouTube lately? One of the most common complaints I hear about YouTube is that the Related & Recommended videos section lacks a certain accuracy—too many videos suggested that viewers ultimately don’t find interesting or even related . But with a new update, YouTube hopes you’ll soon find those suggestions more useful and helpful than ever.
After years of a click-based measurement driving things, YouTube is switching up their Related & Recommended videos section to one that is based more on time spent watching a video.
It’s not that clicks aren’t a good measure of a video’s popularity—they are. They just can’t tell the whole story… they’re not the best measure of a video’s popularity. YouTube’s Creators blog says their research shows time-spent-watching to be a much better indicator of a viewer’s actual engagement.
Here’s a quote from their announcement:
“We’ve been experimenting with the way we offer Related and Recommended videos, focusing on video engagement to get people to the videos they like more quickly. In particular, we’ve discovered that time watched is one of the best indicators of a viewer’s engagement. As a result, we’ll be focusing more prominently on time watched in providing Related and Recommended videos starting next week. While we’ll still be looking at clicks, engagement will become the leading indicator for serving these videos.”
So basically it sounds like the algorithm powering Related & Recommended Videos has been given a healthy tweak, dialing up the importance of time-watched and bumping down the significance of a single click.
I like how they put the pressure on creators, though, with this quote: “So, if you’re making videos that keep people engaged, Related and Recommended videos will begin showing your videos more prominently.” I have a feeling it’s a little more complicated than that, but they’re not wrong. The more engaging your content ends up being, the more people will watch the entire thing, which will help your videos start claiming more spots in the Related videos list.
I know I say it a lot, but this is why the larger brands are moving into content-as-marketing. A traditional ad will never have a time-spent-watching number as impressive as a piece of entertainment content because there will always be a portion of the audience that clicks away as soon as it feels like a commercial.
If you’re looking for more engagement, consider reading the YouTube Creator Playbook version 2 , which we recently wrote about. Even if it has a marketing-sounding name, it’s a hugely helpful resource, completely full of actionable tips to help you boost engagement.
Tags: algorithm, audience, engagement, YouTube, YouTube Creator Playbook
Viral Videos Are Not Vital (12.03.2012 17:42h): Another Reminder For Businesses Looking To Video
I saw a story coming out of SXSW over the weekend that featured Jeremy Sanchez of Global Strategies and Robert John Davies of Ogilvy, who ran a panel explaining that businesses looking to get into video shouldn’t be aiming to become a viral sensation. And I smiled. This is something we have talked about at ReelSEO a lot. Yeah, I know, we like to talk about how a video got a colossabatrillion views and how everyone loves it, and you might be getting the wrong idea of what makes a success. So, inspired by the story from the weekend, I thought, “Let’s discuss this and hammer it home some more.”
Quality Views Are The Goal, Content Is Still KingI love the Rokenbok story that Greg Jarboe touched on a couple of months ago. Rokenbok Toy Company is a specialty store that was in danger of closing and turned to video for help. Now, you might wonder how Rokenbok got quality views that translated into sales. How did they target their audience? First, they got into the YouTube Promoted Video Ads, and then TrueView to control where those ads were seen. And then SEO came in. They put in keywords for their videos that related closely to what was already being watched by families online. This quote is especially illuminating:
[Paul] Eichen reveals, “What we have learned through our exit survey is that children who like to watch videos of construction equipment or machines were discovering our videos.” The Rokenbok team implements keyword motifs like bulldozer, cement truck, trash truck and airplane— words they anticipate kids and families are searching for on YouTube — with their videos ad campaigns.
In other words, Rokenbok leveraged popular search terms and related them in a relevant way to their own video content. They mixed in with something awesome, like bulldozers doing their thing, and then showed toys that could do that very thing, at least in the imagination-filled world of a child.
Click here to watch this video.
Rokenbok’s videos get around 200,000 views, which is a decent amount, above average, but they are getting people who would want their toys to watch. They don’t even need as many views as they have to sell their toy sets. In our exploration of YouTube group product manager Baljeet Singh’s YouTube myths, Singh mentions a channel called BBQ Guys, one that has a fairly low view count per each video but are successful selling grills, usually by cooking great dishes using their products.
Let’s backtrack for a moment. I think the other message that somehow might get lost in this whole “doesn’t have to be viral to be a success” adage is that well, we really don’t need to worry about great content if it’s not going to hit millions of views. That’s not true at all. What debunking this myth requires is learning a simple truth: the content must be relevant to your product, the kind of content that people are actively looking for. You don’t have to make it funny, or bizarre…just informative. And lots of times, informative turns into entertainment. It is especially entertaining to people who came looking for the kind of product you sell.
I think of this kind of analogy from Wayne’s World 2:
Click here to watch this video.
You see all the people calmly enjoying themselves watching Kenny G while Garth equates it to dental surgery. While this is a funny moment in the movie that is poking fun at Kenny G, the message here is that someone like Kenny G isn’t for everyone, but he is certainly for a lot of people. You cannot win over everybody. There’s not one YouTube video with a good sampling of views that have a 100% “like” rate.
It recalls one of the myths Singh mentioned, that people are going to YouTube for entertainment only. No, they are also going to watch how-to videos. They want to learn something. And if you can put your product in one of those types of videos and direct it towards the right people, then you have unwittingly made an entertaining video. Sure, the Will It Blend? guy found viral attention with his videos and is reaping major rewards for it, but how many of the 13 million viewers of the “Will It Blend – iPad” video went out and bought a Blendtec blender after that? Probably quite a bit, but most of the 13 million just sat back and were entertained for a couple of minutes. Blendtec didn’t need 13 million views, they just happened to get them through great content, shared by many.
I think another interesting thing brought up in the Sanchez/Davies panel is the often-suspect view counts that occur. I’m not talking about what Jeremy Scott wrote about a couple of weeks ago, where a guy obviously gamed the system to somehow find a million “empty” views for his stupid video. Although, I would say the techniques are closely related. The panel discussed a Liquid Plumr ad that looked like it had hit the goldmine of viral success, but analytics showed that the video only got to that point after an online media ad buy. I’m only assuming it’s this one, which garnered nearly 2 million views since it premiered last month:
Click here to watch this video.
It’s a good video, actually, but they had to spend money to find the views, and they weren’t necessarily quality views. Not everybody has the money to spend to get their ad shown everywhere. Most businesses need to follow the steps of creating solid SEO and targeting an audience without superficially inflating the view count.
Those interested in what Sanchez and Davies said about skewing less viral should go here and read the overview of their steps to creating quality views. It’s good information.
Tags: analytics, audience, keywords, video ads, viral, viral video, YouTube
The New YouTube Design Is Working (12.03.2012 15:00h): YouTube Subscriptions Up 50%
Last week, when YouTube officially switched everyone’s channel to the new look and feel, whether the users were ready for it or not, they also gave us a bit of an explanation as to why. Turns out, the new YouTube design has channel subscriptions surging—up 50%.
Quick quiz: YouTube cares about what?
Answer: Money, obviously. But to get to that money, they need more viewers, and viewers that are more engaged for longer periods of time. Hence, the new YouTube.
The new YouTube, which a great number of users still hate with a fiery passion, is here to stay. I’m only the messenger, and I hope you won’t shoot me for saying it, but it’s not going away. Petitions, forum comments, and flaming blog posts are not going to convince YouTube to bring back the old layout.
Why? Because the new one’s working. Users tend to subscribe to channels when they’re interested in seeing more content from that creator—it’s the ultimate compliment for a piece of video content to see a surge in subscribers as a result. If subscriptions are up, then that means more viewers are finding content they love more often and more easily.
In short: it’s making YouTube money.
In addition to subscriptions being on the rise, daily unique visits are up by 60% since 2011. Think about that. Daily unique visits are up a TON in the few short months since the redesign was rolled out. I would have guessed YouTube was so large an entity that a 60% jump in daily uniques would be darn-near impossible. Apparently I was wrong.
With YouTube’s key metrics skyrocketing since the redesign, it’s time for creators and marketers to get over it, get used to it, and start taking advantage of it. Those subscriptions that are on the rise have to go to a channel somewhere… and if you pay attention to what successful creators are doing and what audiences are watching… it could be yours.
Tags: audience, metrics, YouTube
רויטרס (12.03.2012 14:00h): CNN במו"מ לרכישת בלוג טכנולוגי ב-200 מיליון דולר
שמעון פרס ל"פירמה" (12.03.2012 12:32h): "היום כנשיא אני הכי פופולרי בארץ"
מקום בלתי מוגבל (12.03.2012 11:39h): "זה הזמן לכתבות ארוכות באינטרנט"
74% ממנהלי החממות (12.03.2012 11:24h): למנות שר לענייני היי-טק
גלובס - היי-טק תקשורת ואינטרנט (12.03.2012 10:38h): לארי קינג יגיש תוכנית באתר TV של האיש העשיר בעולם
סינרון מאשרת (12.03.2012 09:56h): תרכוש את טראנספרמה ב-3.6 מ' ד' במזומן
צפו (12.03.2012 09:43h): כך תרכשו מוצרים מסין ללא מסים במחירי רצפה
ח"כ אחמד טיבי בפייסבוק (12.03.2012 09:12h): "עזה חזקה - היא תחזיק מעמד"
גלובס - היי-טק תקשורת ואינטרנט (12.03.2012 08:45h): מזור קיבלה הזמנה ראשונה בסין לשלוש מערכות רובוטיות
וואלה משדרגת את המייל (12.03.2012 08:40h): קבצים בגודל 500 מגה בחינם
רעש ומהומה (12.03.2012 08:28h): כך מסייעת הניו-מדיה לפוליטיקה העולמית
גלובס - נתח שוק (12.03.2012 08:19h): "גברים פרימיטיביים; כל בלונדינית מחומצנת עושה לנו את זה"
רייטינג (12.03.2012 08:18h): "האח הגדול" בראש הטבלה אמש עם 39.8%
גלובס - היי-טק תקשורת ואינטרנט (12.03.2012 08:16h): "יש ברשת נרקסיסטים שעסוקים בלצלם את עצמם כל הזמן"
בין אזעקות (12.03.2012 08:15h): yes פתחה את ערוץ "האח הגדול" לתושבי הדרום
וואלה משדרגת את המייל (12.03.2012 08:10h): קבצים בגודל 500 מגה בחינם
פלוריסטם עולה ב-3% (12.03.2012 08:06h): נערכת לייצור מסחרי במפעל חדש
Article (12.03.2012 08:01h): Marketers Targeting College Kids Should Stick with Search
Article (12.03.2012 08:01h): New Payment Methods to Boost B2C Ecommerce Sales in Mexico
Article (12.03.2012 08:01h): Mobile and Video Grab a Greater Share of Digital Ad Budgets
Blog (12.03.2012 08:01h): March 8, 2012: eMarketer in the News
מקום בלתי מוגבל (12.03.2012 08:00h): "זה הזמן לכתבות ארוכות באינטרנט"
רעש ומהומה (12.03.2012 07:58h): כך מסייעת הניו-מדיה לפוליטיקה העולמית
גלובס - נתח שוק (12.03.2012 07:46h): "יש ברשת נרקסיסטים שעסוקים בלצלם את עצמם כל הזמן"
צוות מיוחד בכנסת יבדוק את יוקר המחיה (12.03.2012 07:01h): "המצב רע מאוד"
גלובס - נתח שוק (12.03.2012 06:56h): חודש פברואר 2012 - שיא של כל הזמנים בתיירות לישראל
גלובס - נתח שוק (12.03.2012 05:49h): "אין דוגמנית במידה 38 פשוט כי זה לא נראה טוב"
גלובס - נתח שוק (12.03.2012 05:48h): "שופרסל לא הייתה צריכה להוריד מחירים; חברות של מיליארדים מתנהלות בפחד בגלל ילדים בפייסבוק"
גלובס - היי-טק תקשורת ואינטרנט (12.03.2012 05:00h): משרד התקשורת אישר למירס את הקידומת החדשה - 053
גלובס - היי-טק תקשורת ואינטרנט (12.03.2012 04:04h): בזק והוט יעבירו מידע על השימוש בתשתיות
Jeremy Scott (11.03.2012 18:05h): The Weekly Online Video News Round Up – KONY Edition
In the hustle and bustle of the work week and the weekend, it’s entirely possible you missed a big news story in the online video world. I know I did. So each week we go through and find the best of our own ReelSEO stories, as well as a selection of the best stories from our favorite online video sites, and bring it all to you in a simple, easy-to-navigate list.
Reel Stories You Might Have Missed Wherever you stand on the issue, the KONY video is incredibly well-made YouTube’s new Look Ahead feature Next-Gen YouTube marketing thoughts from Greg Jarboe Netflix could save recently-cancelled Terra Nova The most-shared online video ads of February 2012 DirecTV is riding a wave of successful social videos The online video gold rush is on Online Video News VEVO has a new design. All Things D How much will March Madness online video viewing slow down your office network? Fierce Online Video Amazon getting into the original content creation game? ReelSEO Full length Disney shows now on YouTube. WebTVWire If you haven’t upgraded your YouTube channel, YouTube did it for you. YouTube Netflix is hoping to get on cable TV, but at least Comcast has already said no. Fierce Cable Online Video Editorials & Opinions Apple TV’s missed opportunity. GigaOm You don’t need to be on camera to make a great video. ReelSEO How brands can cash in on social media addiction. MediaPost Creating viral videos vs. evergreen videos. ReelSEO Tips, Tools, Gadgets, & Software Wired goes hands-on with the new Apple TV. Wired Need a video concept? Break out a thesaurus. ReelSEO VEVO app for Xbox 360. Engadget MPEG-DASH is gaining industry support as a possible streaming media standard. ReelSEO Tags: Apple TV, Comcast, DirecTV, Netflix, online video, streaming, Vevo, Xbox 360, YouTube, YouTube Channel
רביב דרוקר על "האח הגדול" (11.03.2012 13:00h): "בסוף יתנצלו וישלמו לשיינפיין"
קשת (11.03.2012 11:09h): "'ידיעות אחרונות' הפך מדווח, שופט ומוציא לפועל"
גלובס - נתח שוק (11.03.2012 10:46h): נמחקה בקשה לייצוגית נגד שטראוס ותנובה על תיאום מחירים
סלקום יוצאת למלחמה בהוט (11.03.2012 10:29h): "הפכה לגוליית"
קמהדע (11.03.2012 02:45h): קיבלה אישור FDA להתקדם עם AAT באינהלציה
בעקבות פעולת צה"ל בדרום (10.03.2012 14:23h): קשיים בקליטת שידורי יס
בעקבות פעולת צה"ל בדרום (10.03.2012 13:28h): קשיים בקליטת שידורי יס
פייסבוק (10.03.2012 11:41h): מספר החשבונות המזוייפים באתר שלנו - 50 מ'
לונדון כן מחכה (10.03.2012 02:56h): כמה תעלה לכם נסיעה לאולימפיאדה?
Jeremy Scott (09.03.2012 23:02h): Netflix Might Swoop In & Save Fox’s Cancelled Terra Nova
Netflix seems to have a two-pronged strategy for their original content efforts, creating new shows from scratch and buying existing shows from other publishers or producers. And this week, there are rumblings of another existing show joining Netflix’s roster: Fox’s just-cancelled science fiction series, Terra Nova.
With House Of Cards, they came in at the beginning, outbidding HBO and all other suitors for the rights to produce and air the show.
However, with their first series to air, Lillyhammer, they actually picked that up after it was filmed by another production company. That series’ first season is already available in its entirety to Netflix streaming customers .
And in the case of Arrested Development, they resuscitated a show that was dead and gone—meaning they took another network’s cast-off and are breathing new life into it with a new season and a feature film—all several years after Arrested Development was cancelled.
Their latest potential pick-up is another show that’s been cancelled, but a lot more recently. It’s the Steven Spielberg-produced Terra Nova, which Fox dumped recently over poor ratings. It’s presumably only a coincidence that it’s another Fox show.
According to Deadline, Netflix and Terra Nova’s production company—20th Century Fox—are in discussions to revive the show and air future episodes on Netflix.
Anyone still think Netflix isn’t serious about getting into original content creation? I wonder if the rise of this kind of thing will have a direct impact on the lifespan of certain TV shows–will networks be more willing to give a struggling show a chance if they know Netflix is out there waiting to swoop in and snap them up?
Tags: FOX, Netflix, streaming, TV
Jeremy Scott (09.03.2012 16:00h): The Week’s Best Viral Videos & Video Marketing Lessons – Guacamole Edition
You simply can’t have your finger on the pulse of the viral video audience–their wants and needs as viewers–without keeping an eye on the current crop of popular videos. Brands and individuals find viral success every week, and each one can help teach video creators and marketers how to hone their craft and engage their audience.
Everyday Items In Unsual CircumstancesOne of the best ways to grab and hold the audience’s attention is to present some kind of fish-out-of-water scenario by taking a familiar object or person and putting it in an unusual circumstance.
By far the most entertaining video I saw this week was a stop motion short film from PES and Showtime called “Fresh Guacamole.” It’s whimsical, clever, and incredibly well-made. :
Click here to watch this video.
Here’s a pretty funny video from a German sketch-comedy show that definitely found an unusual circumstance for a common item:
Click here to watch this video.
You’ve seen plenty of pictures and videos of space shuttles in space… but have any of them been made out of Legos? That’s what I thought:
Click here to watch this video.
Branded Video GemsIn the online video world, brands are the leaders of the pack. It’s mostly a money thing–they have more of it than most of us do, which allows them to shoot more video, with better actors, and more expensive techniques and equipment. What they’re doing today might not be what you’re doing with online video right now, but they’re the ones pushing the envelope and helping define what online video is and will be.
The Guardian has been knocking out some great video ads lately that present a serious message with just the right touch of playfulness:
Click here to watch this video.
I wrote earlier in the week about the Invisible Mercedes video, but it definitely deserves mention in this column as well:
Click here to watch this video.
One of the ways brands love to try and get viral attention and sharing action is by being shocking, daring, or just downright weird. Skittles is probably near the top of the heap when it comes to mastering the fine line between weird and disturbing:
Click here to watch this video.
Cupcakes are pretty popular. I’m not sure they’re popular enough to warrant an ATM machine full of cupcakes, but hey… I’m certainly no expert in the field. But it’s a fantastic example of creative video marketing by a smaller company. In terms of the video’s concept, the company–Sprinkles–basically just filmed someone talking about the new cupcake ATM they built–which is totally real, by the way. Now the video not to mention the publicity from places like The Huffington Post is bringing all kinds of bonus buzz from their own community and far beyond:
Click here to watch this video.
Grab BagWhat fascinates people? What makes them sit in awe and wonder at an online video? The answers to those questions are always changing, but knowing them can help a great deal when you’re in the concept stage. One of the things that fascinated viewers this week was a robot, but not the kind you think. This is a robot cheetah and, um, it’s pretty fast:
Click here to watch this video.
Remi Gaillard is quickly becoming one of the Internet’s favorite pranksters. It’s probably because he’s funny. Here’s his latest gem, an elevator prank:
Click here to watch this video.
Here’s a stop-motion short film called Dream Music that I enjoyed a great deal:
Click here to watch this video.
A pretty popular and reliable type of online video is the inspirational video. Sometimes all you need is a good piece of text or a soundbite, and a piece of music. Astrophysicist Dr. Neil DeGrasse Tyson was asked for the most astounding fact he could think of, and the spoken portion of this video is his reply:
Click here to watch this video.
Kony 2012 is one of the most rapidly-viral videos in history. Four days after upload, the video is at 43 million views as of this writing; more by the time you read this , with no sign of slowing. That’s an average of almost 11 million views per day and I’m writing this at the very, very beginning of the 4th day . I don’t think I’ve personally seen a video go nuclear that fast since I’ve been working in and writing about online video. For some perspective: the Toyota “The Force” ad from last year’s Super Bowl had 45 million views in all of 2011 and was the 9th most-watched video of the year. Kony 2012 has that number in four freaking days. Unbelievable.
There are a ton of great lessons video creators and marketers can learn from the video–regardless of your politics–and Chris Atkinson even wrote about several of them.
Click here to watch this video.
Movies & TrailersTeasing a forthcoming piece of content isn’t an easy task. You have to show enough to get the viewer interested, while not tipping your hand so much that you give away everything that’s coming in the final product. When you walk that fine line perfectly, you can leverage online video to drive interest and awareness. In a lot of ways, the “trailer” is a marketing format that is tailor made for online video, as video game and movie companies keep proving every week.
Sim City was once one of the most popular PC game franchises around, but it’s been several years since there’s been a new one. That all changes next year, according to the trailer for Sim City 5:
Click here to watch this video.
Game of Thrones is a really great show, and one I’m very glad I had recommended to me. But aside from the show, the marketing team is pretty great. They keep managing to put out trailers that appeal to both hardcore fans and potential new viewers:
Click here to watch this video.
Men In Black 3 will come out this summer, whether you like it or not. And while I’ve seen plenty of unimpressed reactions from critics about this new trailer, the public seems to like it:
Click here to watch this video.
Americans love Pixar so much, it’s easy to forget the rest of the world loves them too. Here’s a trailer for this summer’s Brave that was created for Japanese audiences:
Click here to watch this video.
I haven’t played any of the Assassin’s Creed games, but I know they’re massively popular, and they’ve always looked sort of cool to me. And the third edition of the game scored a huge hit this week with a trailer that reveals the game’s story takes place during the American Revolution:
Click here to watch this video.
Tags: branded video, movies, online video, video ads, Vimeo, viral, viral video, YouTube
Article (09.03.2012 08:01h): Getting Consumers to ‘Touch and Feel Your Brand’ Across Media
Article (09.03.2012 08:01h): When Less Is More for Online Retailers and Their Customers
Article (09.03.2012 08:01h): Apple Devices Drive Mobile Web Use in Eastern Europe
גלובס - היי-טק תקשורת ואינטרנט (09.03.2012 07:59h): מדענים ישראלים מפתחים "בנק איברי גוף" להשתלה בחולים
גלובס - נתח שוק (09.03.2012 06:14h): משרד הבריאות יבחן את הטענות נגד "האח הגדול"
ביו-וויו (09.03.2012 03:54h): מניית הביומד הקטנה שהפתיעה את הבורסה
גלובס - היי-טק תקשורת ואינטרנט (09.03.2012 01:30h): "הכל יהיה פס רחב; המשתמשים הצעירים תופסים פיקוד"
Hollywood Marketing Efforts (08.03.2012 22:45h): The Curious Case Of John Carter
So last week I said Project X would run neck-and-neck with The Lorax over the weekend. I figured that the estimates were too low for Project X and too high for The Lorax, and it turned out that Project X‘s estimates were just a bit low, but The Lorax‘s were way too low. And The Lorax went out and smashed out $70 million over the weekend to Project X‘s still-admirable $20 million. This week, we have a giant blockbuster film that I don’t think too many people want to see, and I want to delve into the strange case of Disney’s John Carter marketing, along with a movie that might surprise this weekend, Silent House, and one you may not have known existed or was being released: the Eddie Murphy movie A Thousand Words.
John Carter: A How-Not-To In Hollywood MarketingRegardless of whether John Carter does a fair amount of business this weekend or not, it’s immaterial to how the movie has been advertised and presented. The movie simply has not been given a campaign that makes everyone who would want to see this movie get excited about it. And there is lots of blame to hand around. I’ll start with the teaser trailer, which was Disney’s best attempt:
Click here to watch this video.
Complete with the Peter Gabriel song, “My Body Is A Cage,” this teaser did exactly what it was supposed to do: Make you aware of the movie and want to see more. It’s moody, atmospheric presentation was good. And then came this:
Click here to watch this video.
So now, you have Star Wars and Avatar running through your head. Or Prince of Persia. Gladiator. Planet of the Apes. You’ve probably thought of more. The thought that ran through my head was, “This CGI makes me tired. These battle scenes make me tired. I’m thinking the new Star Wars, but I’m also thinking Green Lantern.”
This is all curious because master animation director Andrew Stanton is behind it. Stanton directed WALL-E and Finding Nemo, and has been behind many other Pixar hits. Stanton translating his skills to live-action seemed to be a lock after we saw what Brad Bird did with Mission: Impossible. And, I could end up watching John Carter, love it, and see where the marketing failed, but right now, this movie makes me uneasy.
Disney clearly realized the marketing nightmare of this movie, because they hastily put out a third trailer a couple of weeks before its release, emphasizing action:
Click here to watch this video.
And while that’s a good try, we still have those Gladiator/Star Wars thoughts. The TV ads have been emphasizing that this came “before Star Wars and before Avatar,” since it comes from the 1917 book A Princess of Mars by Edgar Rice Burroughs. It even comes before Burroughs’ own Tarzan series. That’s all well and good…but who cares?
Originally, I heard this was called John Carter of Mars. But Stanton himself removed the “of Mars” part because he felt that it was an origin story that would appeal to more people without the designation. This is pretty much a mistake, I feel. Whether it’s called John Carter or John Carter of Mars, people will know it’s science fiction after they see the trailers, and it will be directed at those who love science fiction. When I mentioned “John Carter” to people before the super ad blitz by Disney, no one knew what I was talking about. The title is much too plain. It sounds like the Samuel L. Jackson basketball movie Coach Carter.
Disney recently released a ten-minute scene to give audiences a better idea of what the movie is about:
Click here to watch this video.
This is more like it. It has action and humor. I think Hollywood has hammered that comparison between alien races and Native Americans too much, however. Disney is clearly putting all their weight behind this movie, which is great, but it can also reek of desperation. Here’s another extended scene:
Click here to watch this video.
In the end, Disney may sway some of those who were on the fence. The great thing about John Carter is it’s the type of movie that plays well internationally, so if the rumored $250 million budget is true, the movie is going to get its legs overseas. Here, it has been branded with the “it looks too much like [insert hit movie here]” tag. But even the awful Prince of Persia: Sands of Time made $90 million domestic, and $335 million overall. John Carter stands to do better.
But as for the marketing: we don’t have a clear representation of the villain, the stakes, or any characters. We know John Carter is the main character, obviously, and we see the pretty warrior princess a lot, but not much else but CGI and battle confusion.
Silent House Looks Like A Whole Lot Of FunJohn Carter‘s marketing troubles aside, this year has been rather wonderful in marketing for Hollywood, and it’s been paying off all year. Entering the fray is Silent House, a new horror movie with an “events occur in real time” gimmick and apparently was done all in one unbroken shot. The trailer has some of the same things that made the trailer for the remake of The Texas Chainsaw Massacre so awesome. Trailer editor Bill Neil did that one, but I’m not sure if he did this one:
Click here to watch this video.
There isn’t much in the way of online videos for this movie. It’s a remake of this movie from Uruguay, also called “The Silent House,” which also did the continuous, unbroken shot:
Click here to watch this video.
I get the sense that the movie has been in a holding pattern, and Open Road finally found a release date for it. Anyway, I love the trailer and it might conjure more business than expected.
A Thousand Words Stars Eddie Murphy, But Did You Know About It?The new Eddie Murphy comedy has the legendary comic in a situation where he has only 1000 words left to speak, and if uses them all up, he dies. So lots of slapstick Eddie Murphy in this one where he can’t use his voice. This preview has been playing on select films, but it’s hardly made its presence felt for a movie coming out this Friday:
Click here to watch this video.
Here’s a clip, explaining the premise of the movie:
Click here to watch this video.
The movie is slightly amusing when funny guy Clark Duke is hired to speak for Murphy:
Click here to watch this video.
A Thousand Words has followed the pattern of a lot of the Eddie Murphy bombs in the past decade, like Imagine That. And that’s sad.
The Take For The WeekendIt might be hard for any of these movies to overtake The Lorax. If The Lorax drops 50-60%, it’s still making high $20-low-$30 million. I’m not sure John Carter has that kind of pull. But if I use Prince of Persia as a model, and I do believe this movie looks better than that one, Carter should make more than the $30 million opening weekend Prince of Persia did. Then again, people could be very tired of that kind of movie and it suffers because of it. Because Silent House despite its awesome trailer and A Thousand Words were not given much to work with, I can’t see them being a part of the picture at all. So it should be a head-to-head race between Carter and The Lorax.
Tags: audience, Disney, film, Hollywood, movies, online video, YouTube
Jumping On The Bandwagon (08.03.2012 21:00h): Amazon Wants To Make Shows Too
Is Amazon trying to keep up with the Joneses? According to Forbes, Amazon may be turning a little green with envy watching Netflix, Hulu, & YouTube get into the premium original content creation game, because they’re apparently gearing up for their own turn as a TV & movie studio.
How does Forbes know this? Well, for a brief while on March 6, Amazon’s Joe Lewis listed his title on LinkedIn as “Vice President of Original Television at Amazon.” Forbes isn’t saying how they caught the unique job title were they just refreshing his page waiting to see if something intriguing happened or did they get a tip from a reader? , but they do offer a screenshot:
So Forbes inquired, which resulted in Joe Lewis’s LinkedIn page receiving a new title within minutes, and he’s now listed as “Vice President, Production at Amazon Studios.” Sadly, the cat doesn’t go back into the bag that easily.
Lewis also has the kind of background you’d expect of someone brought in to manage original content–he’s spent time as Director of Production at 20th Century Fox and Manager of Development at Comedy Central.
Amazon creating their own original content is as obvious a step as there is. Heck, even if the only reason they had was “because our competitors are all doing it” they’d catch little flack for following suit. But of course, original content has benefits for brands beyond just keeping up with the Joneses. It actually helps deliver engaged viewers.
Online video viewers are proving they’re not turned off by content from brands, so long as that branded content leans toward entertainment first and advertising second. That’s why brands from Red Bull to Coke have been ramping up their original content production efforts in an attempt to find and engage customers.
My hunch is that medium and small businesses, even local ones, will be headed this direction soon enough themselves, creating original entertainment content instead of TV commercials… engaging future customers instead of trying to sell them something.
Tags: Amazon, Amazon Studios, branded content, Forbes, Hulu, Netflix, online video, studio, television, YouTube
Chris Atkinson (08.03.2012 19:30h): The Powerful KONY 2012 Video – What Can We Learn From It?
We generally think of YouTube as a place where we can find entertainment, education, how-tos, and so forth. But its reach is so vast that it has been a place where Presidential candidates make their campaign videos available, where people cry out for help, and earlier this year, where one young man presented his last words fighting heart disease. Now, a video is taking off on YouTube in search of a war criminal, Joseph Kony.
It’s worth pointing out that there is some measure of controversy surrounding the video and the group that created it. But the video has gone well beyond viral and into the public discussion, and it did so for a reason. I’m not here to choose a side in the debate. Regardless of how you feel about the subject, I’d just like to point out that the KONY 2012 video is a very well-made persuasive piece, and I’ll explain why.
It’s A Cause, With A Solution, And A Clear GoalUganda’s Joseph Kony is at the top of the International Criminal Court’s top 10 list of wanted fugitives. He is the head of the Lord’s Resistance Army, which is responsible for kidnapping children and giving them guns to force them to fight, an estimated 66,000 total, and a total of over 2 million displaced since 1986. The cause hit filmmaker Jason Russell pretty hard. He says, “If we saw something like this in America it would be headline news.” He made friends with a kid who would definitely be a coveted prize of Joseph Kony’s, a young man by the name of Jacob, who is our window into the problem.
And so now, Jason Russell’s ultimate goal, along with his organization Invisible Children, is to “arrest Joseph Kony.”
The video is a little under half-an-hour, which hasn’t remotely stopped its viral rise:
Click here to watch this video.
I’m not exactly the type of guy who gets caught up in “causes.” Mainly because as one person, I don’t think I have much influence. Which brings me to the first point of how good this video is.
1. There is a clear statement that you are not alone in helping.
How many “cause” videos say, “Give money” or “Call your congressman” and then just leave it at that? This video shows that there are people around the world who are dedicated to this cause. And they’ve targeted powerful people who can help. Which brings me to this:
2. They are targeting specific people, rather than throwing an ambiguous net.
The video is very specific about who they want to champion this cause, and those who they feel they can get to help. It doesn’t say, “Let’s get everyone you can think of to be a part of it.” It says, “Go to these people. Make them know what you think.” It shows organization, which projects power. Furthermore:
3. It has a clearly stated goal.
They aren’t asking for the “death of Joseph Kony,” although I think they would accept that. They want the “arrest of Joseph Kony.” And they want it by 2012. Why 2012? Since some American troops have been sent down to Uganda, if Congress doesn’t think the cause is worthwhile, they’ll pull support and the troops. So, they have an endgame, and they have a due date: December 31. The message means you know what you’re getting into, and you have a time table. And how in the world does this happen?
4. It states what you need to do, step-by-step.
There is a segment in this video that clearly states that if you’d like to help, here’s how you do it. Here’s the cause and effect. Here’s what Senators and Representatives respond to. You hear a snippet, “If a congressman sees 25 calls about the same subject in a day, he’s going to pay attention.”
5. It has a unique way of making the problem a part of our consciousness.
The goal is to arrest Joseph Kony and get people of power involved. The way this happens is to make you aware of it as deeply as possible. So the first thing Jason Russell wants to do is to make “Joseph Kony famous,” which comes from things like this video, and on April 20, a mass blanketing of Kony posters everywhere in the world.
6. No sensationalism.
The video is excellent for portraying the horrors without showing graphic video evidence, by deciding not to go with a sensationalist route. It would have been easy to show footage of horrible things. What we get is footage of the horrible conditions, and a heartfelt statement from Jacob where he can’t control himself crying, one that starts out by saying he’d rather die than be on this Earth.
With Jason Russell showing how he himself has been affected, and how it relates to his own son, and by befriending someone who knows the terror, and by making a well-organized offensive in tackling the problem, he has made a video that can reach as many people as possible. He’s using social media, YouTube, and Vimeo, and has made a piece of content that is hard to ignore–and the controversy is only driving more attention to the piece.
Tags: 2012, education, film, how-to, international, Vimeo, YouTube
Tim Schmoyer (08.03.2012 17:50h): Creating Viral Videos Vs. Evergreen Videos – The Reel Web Creator Tip #29
Creating viral videos is something a lot of people try to do, but creating evergreen videos that have on-going views instead of a flash-in-the-pan spike is perhaps more beneficial in the long-term.
For this week’s Creators Tip, Tim Schmoyer of ReelSEO talks with Kevin Nalty, affectionately known on YouTube as Nalts, about some of the differences between viral videos and evergreen videos.
Viral Videos Vs. Evergreen VideosClick here to watch this video.
QUESTION: What commonalities and differences do you see between viral and evergreen videos?
VISIT NALTS’ YOUTUBE CHANNEL CHECK OUT NALTS’ BOOK, “BEYOND VIRAL” SUBSCRIBE FOR OTHER VIDEO TIPS AND NEWS! SUBSCRIBE TO OUR EMAIL LIST!Creator’s Tip is a weekly show that helps online video producers with tips, tricks, advice, secrets, and suggestions for how to make their videos stand out on the web.
Tags: Kevin Nalty, Nalts, online video, The Reel Web, tips, video producer, viral, viral video, YouTube, YouTube Channel
Christophor Rick (08.03.2012 16:21h): comScore Says Almost 22 Million Brits Touched By Video Ads In January
They always seem a bit behind, comScore, not the Brits. Considering that it’s almost mid-March and we’re just getting UK numbers for January. It’s all part of their “one press release per day so as not to confuse journalists” mentality. No really, someone said that to me once. I didn’t have the heart to tell them I read 300 press releases a day and don’t get confused.
Anyway, comScore press release silliness aside, they say that a goodly portion of Brits were exposed to online video ads. 64% of online video viewers isn’t bad when it comes out to about 34 million people, from a country with just 62 million people, that’s more than half the country.
The following won’t surprise you, Google, VEVO and Facebook are the top three web video properties there. After that it’s more of a mix from our standard monthly US rankings as the BBC slides in there of course.
Top 10 UK Online Video Content Properties Ranked by Total Unique Viewers 000January 2012
Total United Kingdom – Home & Work Locations
Source: comScore Video Metrix Total Unique Viewers 000 Videos 000 Total Online Content Video Audience: Age 6+ 33,384 8,004,147 Google Sites 29,890 3,660,191 VEVO 11,667 176,954 Facebook.com 8,330 45,037 BBC Sites 7,480 75,982 Viacom Digital 7,156 43,569 Amazon Sites 5,986 18,246 Perform Sports 5,497 107,238 Yahoo! Sites 4,679 34,398 Microsoft Sites 4,083 36,653 Vimeo 3,898 15,008
The Gender Rift
There’s a pretty big gender rift over in the island nation with males being thrice engaged with regard to their fairer sex counterparts. The men manned up and accounted for nearly 3/4 of all video viewing time in January. Oddly, ads were split 56.4 to 43.6 which means that there seem to be far more ads targeting women in the country than there are men, or men were watching far more YouTube where ads aren’t as prevalent I guess.
The lads and lasses of the UK consumed over 50% of time spent viewing online video 15-34 and around 46% of time spent on video ad viewing as well.
Demographic Profile of Video Content and Video Ad ViewersBy Total Unique Visitors 000 and Percent of Total Time Spent* Watching Online Videos
January 2012
Total United Kingdom – Home & Work Locations
Source: comScore Video Metrix Content Videos Ad Videos Total Unique Viewers 000 Percent of Total Time Spent Total Unique Viewers 000 Percent of Total Time Spent Total Online Video Audience: Age 6+ 33,384 100.0% 21,930 100.0% Gender Males: Age 6+ 17,487 74.7% 11,749 56.4% Females: Age 6+ 15,897 25.3% 10,181 43.6% Age Persons: 15-24 6,330 25.0% 4,596 25.8% Persons: 25-34 6,225 26.0% 4,169 20.4% Persons: 35-44 5,733 16.0% 3,852 15.1% Persons: 45-54 5,351 14.2% 3,468 20.0% Persons: 55+ 6,100 14.7% 3,895 13.3%
* Percent of Total Time Spent: % of Time Spent Watching Content or Ad Videos by Demo Segment / % of Total Internet Population from the Demo Segment x 100
Tags: 2012, BBC, Google, online video, Vevo, viacom, video ads, video metrix, Vimeo, YouTube
גלובס - נתח שוק (08.03.2012 14:06h): ×
פרשת "האח הגדול" (08.03.2012 11:45h): קשת מאיימת בתביעה נגד "ידיעות"
גלובס - נתח שוק (08.03.2012 11:40h): הממונה על ההגבלים אישר את מכירת אייס לאלקטרה
גלובס - נתח שוק (08.03.2012 11:32h): נוחי דנקנר שם גם את רשת האופנה גולף על המדף
גלובס - נתח שוק (08.03.2012 11:11h): אושרה מכירת רשת GAP ישראל מזיסר לקבוצת זארה
פשיטת ענק (08.03.2012 10:33h): רשות המסים גבתה 42 מ' ש' בשווקים בירושלים
צפו (08.03.2012 09:56h): אפל מציגה את האייפד החדש; המחיר - 499 דולר
יוסי בובליל (08.03.2012 09:30h): "'האח הגדול' חילק לי כדורים; מאז אני לא בסדר"
מודי וקטורזה עושים את זה שוב (08.03.2012 09:30h): דיסקונט בראש דירוג הפרסומות
גלובס - היי-טק תקשורת ואינטרנט (08.03.2012 09:03h): שחיקה ברווח? פלאפון מייקרת את חבילות הגלישה הסלולרית
זוהיר בהלול (08.03.2012 08:53h): "הציבור היהודי לא רוצה ערבי בפריים-טיים"
גלובס - נתח שוק (08.03.2012 08:33h): שחיקה ברווח? פלאפון מייקרת את חבילות הגלישה הסלולרית
Article (08.03.2012 08:01h): Vertical Industries See Range of Engagement on Facebook
Article (08.03.2012 08:01h): Consumer Products Brands Maintain Multichannel Harmony
Article (08.03.2012 08:01h): Ad Spending Surges in Brazil
ההמלצות החמות (08.03.2012 07:59h): 4 מניות שיזנקו בגלל האייפד החדש
גלובס - נתח שוק (08.03.2012 07:47h): גדעון עמיחי יכהן כיו"ר צוות שופטים בפסטיבל הפרסום בקאן
גלובס - היי-טק תקשורת ואינטרנט (08.03.2012 07:09h): מחירי הדלק בשיא? אתר יד2 משיק את "לוח הטרמפים"
גלובס - נתח שוק (08.03.2012 06:39h): מחירי הדלק בשיא? אתר יד2 משיק את "לוח הטרמפים"
גלובס - היי-טק תקשורת ואינטרנט (08.03.2012 06:26h): נעצרה עוד השקעה במיזם של חברת החשמל
גלובס - היי-טק תקשורת ואינטרנט (08.03.2012 05:57h): שיטת מצליח? כך פותחות חברות הסלולר תיקי הוצאה לפועל
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